KIMP’s Picks 5th January: Weekly Highlights In Design, Marketing, AI, & More
Hello there! Welcome back to another KIMP’s Picks Edition. The holiday season has been crazy. The social media space has been a roller-coaster of updates and discussions from some brands. And total silence from others.
If you are all set to embrace the new year in front of you and if you are looking for a quick refresher on the share-worthy discussions that happened on social media these past few days, then we welcome you to the KIMP’s Picks 5th December Edition! Your weekly dose of inspiration and updates from the worlds of marketing, AI, design, and more.
- In the Marketing Realm
- In the Content Marketing Realm
- In the Design Realm
- In the AI Realm
- Social Media Feature Updates and Algorithm Changes
- Let’s Wrap Up!
In the Marketing Realm
Google might soon display recipe carousels
The Google Search results page has been evolving continuously to make the interface more user-friendly. And to make it easier for users to find what they are looking for. Next in line is probably the addition of carousels to the search results when a user searches for recipes.
Search Engine Roundtable is a popular source of search-related information. They shared the below post briefly discussing this impending update to Google Search.
Google testing new recipe carousel slider image overlay instructions https://t.co/E1mp1KoDDE— SE Roundtable (@seroundtable) December 27, 2023
This upcoming feature in Search is a good reminder for brands to start investing in quality visuals so as to make the most of the image-centric Search results page.
Finding the right partnership for your business
Partnerships are crucial to a brand’s growth. But a lot depends on choosing the right brand to partner with. As a reminder of this fact, AdWeek, a leading source of marketing and advertising insights shared the below post.
The post discusses a recent partnership between Nike and Dove for the Body Confident Sport program. The partnership brings online coaching tools to help young girls feel more confident about their bodies. Evidently, this combines the core values of Dove and Nike creating something more wholesome and unique.
Both brands align with incorporating inclusivity in their approach. Both brands have been known for their courage in taking a stand for various societal issues. Therefore, the partnership feels like a great fit. The post shared above goes on to analyze various other aspects that make this partnership an inspiration for brands working on their partnership plans.
Tapping into TikTok marketing
TikTok is no longer just about short-form videos. It’s also been slowly evolving into a search engine. If you can recall, we discussed this in September when there were talks about TikTok working on introducing Google Search Results in TikTok Search. So, yes, with all these updates, TikTok is becoming a crucial platform for marketing.
Keeping this in mind, if you are planning to strengthen your TikTok marketing approach, then the below post from Social Media Today is for you. The post details 5 effective tips like researching competitors, hashtags, and top-performing ads, finding the right influencers and leveraging the AI ad tools on the platform.
A thoughtful direct mail campaign
Working on your marketing strategy for 2024? Then here’s a reminder to include direct mail marketing in your list.
Dubai Festival City partnered with Operation Smile and created a heartwarming direct-mail campaign, The Ramadan Scratch & Smile Cards. Ads of The World shared the ad in their post below. Though an old one, this is a good example of how meaningful ideas can make a mound of difference in marketing. And how direct mail marketing can make a big impact.
Has the cookie-free future arrived?
Marketers have been well aware of the fact that a cookie-free future is imminent. And recently, Google announced Google Ads Data Manager, a new ad measurement tool that allows advertisers to monitor and measure their ads better in an age where cookies are not an option!
This anticipated change is already happening. Google is reportedly planning to make Chrome a cookie-free space by the end of this year and some serious updates in this direction are happening in January.
American multinational technology company shared the below post discussing this update. In fact, a lot of people and tech companies have been talking about this recently! This is your reminder to anticipate and adapt to the evolving digital landscape
The day has finally arrived. Today, Google commences its plan to deprecate the cookie on Chrome. Marketing experts say the cookie-free future is now, and brands have options should they choose to embrace them: https://t.co/TWyuNRg88P pic.twitter.com/Cc79w1ZXye— The Trade Desk (@TheTradeDesk) January 4, 2024
Influencer marketing trends to look out for
The influencer marketing landscape is expanding unstoppably. So, if you haven’t already leveraged this marketing powerhouse for your business, then now is a good time.
Wondering where to start? Then the below post is for you. AdAge, a renowned source of advertising & marketing technology news shared the below post discussing the anticipated influencer marketing trends for 2024. From leveraging long-form videos to expanding influencer content creation beyond social media feeds, the post discusses several intriguing trends for the year.
As 2024 begins, executives intimately familiar with the ever-evolving nature of the influencer marketing industry are eyeing several potential shifts in how brands and agencies incorporate creators into their marketing.https://t.co/VmrSUeb3BU— Ad Age (@adage) January 4, 2024
In the Content Marketing Realm
Exploring the dynamic evolution of Google’s Search & Discover
When it comes to creating content, understanding how Search works is one of the main concerns. Because you want your content to get discovered. Search Engine Journal, an online publication of Search and Marketing related news shared the below post discussing the evolution of Search. So, if you are looking to fine-tune your content strategy based on how Search is changing, this post is for you.
From the increasing demand for social features among mobile users to the improved personalizations on the Discover Feed, Web Stories With Ads, to Notes with AI-generated images in SERPs, the post covers a lot of aspects about the recent changes that Google Search has been undergoing.
Understanding social media content in 2024
Digital marketing expert and co-founder of Crazy Egg and Hello Bar, Neil Patel shared an insightful post discussing the types of content that are anticipated to perform best on social media.
The post shows how short-form videos continue to be the most prominent options when it comes to generating engagement. And when it comes to text-based content, this happens to be How-To posts. Another great insight to take away is that Instagram is probably the most favored platform for user-generated content. So, if you are working on revamping your social media content strategy for this year, then this is a post you cannot miss.
New Data: Here’s what kind of content will perform the best on social media in 2024.— Neil Patel (@neilpatel) January 3, 2024
We decided to look at the 6 major social networks and analyzed a total of 6,302,491 pieces of content to see what performs the best.
And we did this over the last 30 days to see what’s really… pic.twitter.com/FLJS3sBHZ6
Enhancing your YouTube video performance
Looking for ways to improve the performance of your YouTube videos? Then YouTube has the answers. They shared the below informative video discussing a few quick and effective tips for brands and creators to pay attention to when creating and uploading videos. From adding cards to clear calls to action at the end screen, the post highlights various useful ways to make a YouTube video more engaging.
want viewers to see more of your content? try adding cards & end screens during the uploading process! these can guide viewers to other videos, playlists, & more!— YouTube Creators (@YouTubeCreators) January 2, 2024
other ways to help your content stand out here: https://t.co/x7RvAy4Atq
So, work with a professional video editing team to help boost your YouTube video performance.
In the Design Realm
Rebranding design inspiration
Popular furniture brand, Herman Miller has an updated identity which is a nod to the brand’s identity from the 1960s. The new wordmark logo looks clean and clutter-free and is a simple timeless design. Creating a versatile design system for the brand was the intention and the refreshed identity perfectly captures that. While doing this, the design still retains the iconic monogram.
It’s Nice That is a great place for creatives and marketers looking for branding and marketing design inspiration. They shared the below post discussing this new brand identity for Herman Miller.
Canva brings gradients to more places
Gradients are visually appealing and versatile too. If you have been exploring the various ways of using them in your design, then you will love this new update from Canva. In the below post, they spoke about the new feature that lets you add gradients to line elements and borders.
Canva has been actively bringing in a lot of innovative design and editing features. If you are finding it tough to keep up with them, and if you are looking to work with a design team to simplify this process, then get a KIMP for Canva subscription.
Making the most of Adobe Premiere Pro
Do you use Adobe Premiere Pro for video editing, then here’s a video for you. Adobe shared the below video highlighting how the Emmy-nominated editor Joanna Naugle utilized Adobe Premier Pro and Frame.io in the workflow.
The detailed video shared in the post delves behind the scenes of the editing process highlighting the capabilities of the Adobe Premier Pro tool and its many applications. Among other things, the process shows how user-friendly the tool is and how the presets help save time and effort.
Get the backstage look at how @TheBearFX’s Emmy-nominated editor Joanna Naugle, ACE and the team used #PremierePro and @Frame.io to bring the series to life.https://t.co/KZL0iK3pNF pic.twitter.com/7YldVadXQJ— Adobe Video & Motion (@AdobeVideo) January 4, 2024
Walt Disney’s works from 1928 enter the Public Domain in 2024
There’s one topic that has gained the attention of a lot of people recently and that is the fact that the 1928 version of Mickey Mouse, as seen in “Steamboat Willie,” is now in the public domain. This comes after the lapse of the 95-year copyright protection on the portrayal of these characters. This indicates some loss of exclusivity for certain early character portrayals. The public will now be able to use the public domain version of these characters in their creative work.
Today is Public Domain Day.— Wikipedia (@Wikipedia) January 1, 2024
This year in the United States, the earliest incarnation of Mickey Mouse enters the public domain through “Steamboat Willie,” an animated short film that served as the character’s debut. 🧵⬇️ (1/4) pic.twitter.com/adLf9BS2sL
Boldly minimalistic packaging design inspiration
Exploring the bold side of minimalism is one of the anticipated graphic design trends of 2024. PackagingOfTheWorld, a leading source of packaging design inspiration shared a post that exemplifies this trend.
The packaging design featured here is for a coffee brand. It incorporates big bold fonts featured on a clutter-free simple layout. What adds a unique dimension to this minimalistic design is the vibrant contrast that the design incorporates. This is one way to tap into the trend of bold minimalism.
Gone are the tired browns and beiges. Instead, we’re greeted by a bold #contrast of crisp white and #luminous #yellow, instantly setting the tone for a vibrant journey.https://t.co/HDKumcDjBN— PackagingOfTheWorld (@packagings) January 4, 2024
a’ #coffee #packagingdesign by NDL Dolin pic.twitter.com/QXsBZmtI7F
In the AI Realm
A round-up of the AI research advancements from Meta
2023 truly has been a great year in the AI landscape. And Meta is among the many tech companies that were pretty active in AI research. Want a quick recap of all the cool AI advancements that Meta announced last year? Then here is a round-up they shared.
From their image segmentation model to their very popular open-source language model (Llama 2) and the recent generative AI tools Emu Video & Emu Edit, the post gives a brief snapshot of all the exciting things that Meta has recently been working on.
To close out 2023, here are 10 of the most interesting AI research advancements we shared on our feed this year — and where you can find more details on the work.— AI at Meta (@AIatMeta) December 30, 2023
1️⃣ Segment Anything (SAM)
A step toward the first foundation model for image segmentation.
AI comes to the physical world
As proof that Microsoft is serious about their AI research, they recently announced that the Windows PC coming in 2024 will feature a dedicated key to quickly access Copilot, Microsoft’s very own AI chatbot (formerly Bing Chat).
This is a reminder that intelligent computing is reaching the consumer market faster than anticipated and is no longer a tech reserved for professionals. This is also a possible indication that Microsoft has serious plans for bringing in more customization and capabilities to Copilot. And that Copilot will soon become a critical part of the Windows experience.
Windows 11 is taking a giant leap into the world of AI. The Copilot key is your gateway to a more intelligent PC. Learn more: https://t.co/OMQ6QVJln4— Windows (@Windows) January 4, 2024
There might soon be a paid plan for Bard
Another popular AI chatbot that made big waves in 2023 is Google’s Bard. Currently, Bard is free to use, unlike ChatGPT which has paid plans with exclusive features. Technology news website
Engadget shared the below post discussing in detail the speculations around an upcoming update to Bard. Reportedly, there might soon be a Bard Advanced plan available as a paid plan to users, adding exclusive features. There is no clear information about the possible tiers and pricing yet a paid version of the AI chatbot seems imminent.
Siri but with AI!
In July 2023, there were rumors that Apple was working on a ChatGPT rival. And now there’s more news on this. According to MacRumors, a popular source of Apple news and updates, Apple is working on an upgraded version of Siri that will introduce generative AI capabilities into the existing tool. This is yet another huge consumer-facing advancement of AI.
The GPT store is coming soon
In November, OpenAI announced an update that allows users to build custom GPTs. Since then, there has been a lot of anticipation around the launch of the GPT store. And the time has finally arrived. Reportedly, this is happening next week.
The below post shared on the X page of AI Research Tools, where you’ll find useful AI news and updates, discusses this.
OpenAI GPT store is coming!— AI Research Tools (@airesearchtools) January 4, 2024
Next week! pic.twitter.com/FDERoVyzvl
Social Media Feature Updates and Algorithm Changes
X’s Verified Organizations is now more small-business-friendly
Nothing has been the same ever since Twitter became X in 2023. But that’s not all. There has been a lot of focus on the paid verification option on the platform. The hefty price for verification is one thing that kept several organizations from opting for the Verified status. But now to tackle that and to make the plans more convenient for small businesses, X has announced a Basic tier in the Verified Organizations plan which will be available at $200/month or $2000/year.
Our new Verified Organizations Basic tier is now available for $200/month or $2000/year!— Verified (@verified) January 2, 2024
Designed for smaller businesses, subscribers receive ad credits & priority support to enable faster growth on X
Subscribe via https://t.co/tavd2Beuhx
Job posting on X seems to be a hit
Another big announcement on X was the job-posting option. With the platform making it easier for creators to create their online portfolios on the platform and get discovered by employers and by making it easier for employers to post jobs, the brand took a daring move competing with LinkedIn. Seemingly, the decision has worked in X’s favor. In a recent post, they announced that currently there are over 750K job postings on X. In the same post, they also shared a short list of some of the well-known global organizations currently hiring on X.
New year, new gig? There are over 750K job postings on X right now. Search them on web at https://t.co/861OrLuuyT.— Business (@XBusiness) January 3, 2024
Check out some of the top employers recruiting on X ⬇️
All the exclusive features in Snapchat+
Talking about paid plans on social media sites, Snapchat is another popular platform that’s focusing on this approach, with its Snapchat+ plan. As a way to promote this plan and to attract more subscriptions, they shared the below post highlighting all that one misses out on not choosing Snapchat+.
From pinning a best friend to changing chat wallpapers, the post discusses a few features that are currently exclusive to Snapchat+ users.
Snapchat+ gives you access to exclusive, experimental, and pre-release features 🚀— Snapchat Support (@snapchatsupport) January 2, 2024
Here some of the current exclusive features:
😊 Pin #1 Best Friend
💬 Chat Wallpapers
🎨 Custom App Icons and Themes
👀 Story Rewatch Count
🏙️ Premium Profile Backgrounds
And much more…
Updates coming to Bluesky
There is a new decentralized social network silently gaining popularity as a micro-blogging platform and that’s Bluesky. Ever since X started expanding and evolving from its status of a microblogging platform, there has been a gap in that area. Bluesky is touted to be one that can possibly fill this void given its growing popularity.
Popular technology news site TechCrunch shared the below post discussing the updates coming to Bluesky. Reportedly, this platform is changing too by introducing an in-app video player and an audio player.
Bluesky rolls out an in-app video and music player and a new ‘hide post’ feature https://t.co/rfSSz19lN8— TechCrunch (@TechCrunch) December 26, 2023
Let’s Wrap Up!
That was quite a lot, wasn’t it? Yes, the year has started with a bang and we’re pretty excited to see what 2024 has in store. If you are worried about missing out all the social media favorite discussions, stay tuned and we’ll be back with another round-up of all the exciting posts and insightful discussions. Until then, stay inspired and keep exploring!