KIMP’s Picks 17th November: Weekly Highlights In Design, Marketing, AI, & More
It’s that time of the week again, and we’re here to usher in the weekend with our Friday (or as we like to call it, Friyay!) roundup. Keeping up with the ever-shifting social media landscape feels like a challenge. We get it! And as you wade through the week, it might be tough to stay on track with your social media Feeds overflowing with updates. That’s why every week we sift through social media to bring to you a resourceful weekly roundup.
From the must-know trends to priceless insights, we bring to you viral posts and some hidden gems in the realms of marketing, AI, and design. So, are you ready to kick off the weekend with a scroll through the highlights from the social media landscape? Let’s get the ball rolling.
- In the Marketing Realm
- In the Content Marketing Realm
- In the Design Realm
- In the AI Realm
- Social Media Feature Updates and Algorithm Changes
- That’s a Wrap!
In the Marketing Realm
Lead Gen campaigns to get a makeover on Meta
Do you advertise on Meta platforms regularly? Then you should know about the Lead Gen campaign updates that Meta is bringing right in time for the holidays. Social Media Today is a renowned social media news site. They shared the below post summarizing some of the Lead Gen campaign changes coming to Meta.
One of the notable updates includes the introduction of Q&A flow in Ads Manager for ads with “starting a WhatsApp chat” as the CTA. Additionally, for ads that click to Instagram DMs, advertisers will now be able to share exclusive coupons with users who finish the Q&A flow.
Finally, there’s also a new ad format that Meta is testing, called the “Instant Form”. This reportedly will allow users to select and submit information in multiple forms simultaneously.
Do marketers prefer creator marketing to paid ads?
Adweek brings all the latest news in advertising. They shared the below insightful post discussing the shifting landscape in the allocation of marketing budgets.
According to Adweek, 92% of brands plan to increase their creator marketing budgets in 2024, with 36% planning to spend half of their digital marketing budget on creators. While paid ads are still quite popular, brands are continuing to invest more in creators as creators effectively influence purchase decisions.
Tips to make your PPC text ads clickable
We live in an age of banner blindness and ad blockers. How then do you make the advertising budget you spent on PPC ads work? Search Engine Land has the answers in the below post.
The post highlights 7 easy and useful tips to help advertisers enhance their PPC text ads. From throwing the spotlight on seller ratings to getting verified on the respective advertising platforms to boost credibility, the post talks about several useful hacks for advertisers.
Talking about paid ads, Google Ads continue to be some of the most popular options. So, this next post is about Google Ads in particular.
Different types of Google Ads – an overview
Semrush, a popular online platform that specializes in online marketing tools shared the below post about the different types of Google Ads.
Here are five types of Google ads:— Semrush (@semrush) November 16, 2023
1. Google Search Ads
2. Google Display Ads
3. Google Shopping Ads
4. Google Video Ads
..can you name the fifth? 👀 https://t.co/3fzPFyty8T.
The post briefly discusses the benefits of Google Ads and then goes on to discuss the different kinds like Search Ads, Display Ads, Shopping Ads, Video Ads, and App Ads and how they work. So, if you are planning to transform your paid advertising strategies, this is a resourceful post to check out.
Google Search is evolving
Google shared some exciting updates recently and in the below video and the featured post, they summarized some of the crucial updates coming to Google Search. This is a quick refresher to understand how Search is changing.
Today, we’re introducing new improvements to Search to find the information that’s most helpful for you, no matter how specific your question. Learn more → https://t.co/wG97vAjWdv pic.twitter.com/pOR2sF2BWy— Google (@Google) November 15, 2023
One of the most useful features announced is the option to Follow specific topics or search terms that you regularly go back to. The aim here is to customize the Search experience for users. Another experimental feature to look forward to is the option to add notes to media displayed in Search.
In the Content Marketing Realm
Leveraging Document Posts on LinkedIn
Social Media Examiner brings all the latest social media news and updates and some handy insights on crafting social media content, like the below post for example.
This post gives an overview of Document Posts on LinkedIn. Since LinkedIn is reportedly taking down all carousel posts from the platform on December 14, 2023, you now need to start planning your strategies for Document Posts. Given that this post type supports up to 300 slides and can be downloaded as PDFs, they can be brilliant tools in lead generation on LinkedIn. So, how do you plan to use Document Posts on your brand page?
More users now use TikTok to get news updates
Popular think tank Pew Research Center shared some thought-provoking statistics about the way social media users use different platforms and the types of content they consume. One of the notable details in the graph is the surge in news content consumption on TikTok. According to the data shared, about 43% of TikTok users head to the platform to get news updates.
Some social media sites stand out for having high shares of users who regularly go to the site for news: 43% of TikTok users regularly go to the platform to get their news, up from 22% in 2020. Dive into our state of the news media fact sheet: https://t.co/b4E6Hk3gAu pic.twitter.com/ov19U3v924— Pew Research Center (@pewresearch) November 17, 2023
As can be seen from the graph, there has been an upward trend in terms of news consumption on platforms like TikTok, and Instagram while a downward trend on WhatsApp, Facebook, and X (formerly Twitter).
In the Design Realm
A quick Canva Magic Studio tip
Canva’s Magic Studio simplified generative AI for creatives. And the below post from Canva highlights one of the most exciting features in the Magic Studio bundle. The short video gives a preview of the Magic Grab feature.
Fun fact: You can now separate objects from your images and turn them into elements with Magic Grab ✨ pic.twitter.com/URramzherH— Canva (@canva) November 13, 2023
As can be seen, the Magic Grab feature lets you quickly grab elements and move them in order to switch backgrounds or reposition the elements within the design.
Logo design inspiration
Creative Bloq, an online reserve of design inspiration, shared the below post discussing a creative logo designed for the UK charity Cats Protection. At first glance, it looks like a simple wordmark logo. But look closely and you’ll notice the clever symbolism built into it.
Cats Protection logo gets a purrfect redesign https://t.co/2rx0rcwgAc— Creative Bloq (@CreativeBloq) November 11, 2023
From customized font strokes to subtle illustrated symbols, the logo incorporates nuanced details to clearly present the message. The purpose of the logo redesign was to steer away from the old brand image of being old-fashioned. The new and sleek logo has a more contemporary vibe to it perfectly achieving the intended objectives.
Brand identity design inspiration
When you are looking for design inspiration, The Design Blog is a great place to go. They shared the below post featuring a playful brand identity design created for a pottery space, Lodoso.
Studio Wikka sought to create a fun, casual, and happy brand identity for Lodoso in which the logo and the pictogram emulate the idea of being made with mud or clay.— The Design Blog (@thedsgnblog) November 12, 2023
Read more – https://t.co/P8pkWsaIgd#branding #illustration #design #inspiration pic.twitter.com/5Tmzc8u0AB
Good brand identity design is one that accurately captures the unique personality of the brand and that’s exactly what the fresh identity for Lodoso achieves. From the visual elements to the fonts, the brand has used cool and adaptive designs that perfectly capture the “made with clay” theme.
Besides, the vibrant colors that the brand uses keep the brand approachable and focus on the brand’s objective of creating spaces where people have fun and feel part of a community. Similarly, when you create brand identity designs, ensure that the typography, colors, and visual elements that form the foundation of this design are aligned with the brand’s personality.
Holiday p[ackaging design inspiration
The global design community Dieline featured a special packaging design project for some holiday packaging inspiration. The project featured here is for the collaboration between the brands Ruby and BjornQorn.
The packaging for the collaboration between Ruby and BjornQorn for their holiday popcorn is a festive work of art. The bag is adorned with a vibrant, eye-catching design that is ideal for the holidays. More on The Dieline! https://t.co/LbCWryOQGp pic.twitter.com/Qt3WqCjjyg— Dieline (@TheDieline) November 14, 2023
The packaging design featured here preserves the brand identities of both brands by retaining their logos prominently. And to set the mood for the holiday season the design uses a big red bow which is the attention-grabbing element in the design. While also featuring Ruby’s core ingredient, the hibiscus flower, the design also integrates Christmas symbols like the holly to stay on theme.
In the AI Realm
Humane’s AI Pin is here
There has recently been a wave of physical devices powered by AI like the physical AI video editing device introduced by Runway which we discussed in our previous KIMP’s Picks edition. And now the much anticipated AI-powered physical device, Humane’s AI Pin is here.
Humane shared the below video as an introduction to the endless capabilities of this device and the future of AI. Put simply, this AI Pin is more like a smartphone that you can pin to your outfit and project onto an intended surface. From answering questions to helping you find information and recall something you saved, the capabilities of the Humane AI Pin look like it’s straight out of a Black Mirror episode!
Bing Chat is now Copilot
Microsoft has given a drastic makeover to Bing Chat and has integrated it seamlessly into more browsers this time. The rebranding is to set the stage for a more unified Copilot experience across various Microsoft products.
If you have been following our KIMP’s Picks series you might recall that Google had announced the availability of Bard across Google products and now Microsoft has joined the league. These show how brands are moving towards streamlining their AI capabilities to enhance user experience.
Airbnb takes a bite out of the AI pie
As AI is delving into all industries, Airbnb is one to hop on the bandwagon recently. Fast Company shared the below post discussing Airbnb’s acquisition of the stealth AI startup, GamePlanner.AI.
Airbnb just bought a stealth AI company for just under $200 million. It's further proof that AI is going to be critical to the company's future. https://t.co/q8QPvY4ErE— Fast Company (@FastCompany) November 14, 2023
While there is not much information about the startup, there’s news that the company recently introduced an AI-powered photo tour tool which sounds pretty relevant to the kind of features Airbnb would benefit from. We’re pretty excited to see what AI functions Airbnb taps into.
Testing for GPT-5 is on the cards
GPT-4 brought with it a lot of new capabilities across OpenAI’s tools. And now reportedly, the team is testing GPT-5. Rowan Cheung, Founder & CEO of popular AI newsletter, The Rundown, shared the below post discussing this.
🚨 BREAKING: OpenAI is officially working on GPT-5.— Rowan Cheung (@rowancheung) November 13, 2023
In a new interview with FT, Sam Altman confirmed the company is working on the next-gen of GPT-4.
No timeline has been announced yet. pic.twitter.com/YVOqRGG2sD
As can be seen from the post, there is no timeline defined so far but the upgrade might include better capabilities introduced by training with large-scale datasets.
Is Amazon working on a ChatGPT rival?
Business Insider shared a post discussing Olympus, an AI model that Amazon is reportedly working on.
In the KIMP’s Picks 29th September edition we discussed Amazon’s investment in an AI startup, Anthropic. And now news about Olympus is the next big leap from Amazon in the AI landscape.
How will this new AI model perform in the already crowded AI chatbots realm? Not to forget, X recently announced Grok! We’ll have to wait and watch the changes that unravel. That brings us to the next post which gives a brief overview of the current status of AI text generation tools.
The battle of AI text generation
Statista shared a resourceful infographic depicting the real scenario in the battle of AI text generation tools. Statista shared the data to indicate the kind of crowded space into which Grok has made its entrance.
As data from Statista Market Insights shows, #Grok, a name inspired by the science fiction comedy 'A Hitchhikers Guide to the Galaxy', will be entering an already crowded market. pic.twitter.com/XMncAil3HF— Statista (@StatistaCharts) November 13, 2023
ChatGPT seems to have a clear dominance in the market followed by Jasper Chat and YouChat. So, how will the new tools like Grok and the upcoming ones like Olympus change the market? We’re as excited to get our answers as you are!
Meta’s text-to-video generation tools
In the below post, Meta announced its new text-to-video generation and image editing tools Emu Video & Emu Edit.
Today we’re sharing two new advances in our generative AI research: Emu Video & Emu Edit.— AI at Meta (@AIatMeta) November 16, 2023
Details ➡️ https://t.co/qm8aejgNtd
These new models deliver exciting results in high quality, diffusion-based text-to-video generation & controlled image editing w/ text instructions.
Early announcements about Meta’s work on Emu came during the Meta Connect event and now Meta has announced more concrete updates about the tools. Keeping in mind the need for high-quality videos these days, Emu Video reportedly uses a factorized approach. It’ll be pretty exciting to see how these tools compare against the existing AI-powered image-editing and video-generation tools.
Social Media Feature Updates and Algorithm Changes
New features on Threads
In a struggle to keep Threads active Meta has consistently been introducing new features. Adam Mosseri head of Instagram, announced a couple of updates on Threads in the below post.
The new features include the option to delete your Threads profile without affecting your Instagram profile. Another new feature is something you might already have noticed. You’ll now be seeing Threads post recommendations right on your Facebook and Instagram Feeds. This is a measure to help Threads users increase their reach and probably to help improve the incoming traffic to Threads as well.
New tools for Instagram creators
On Instagram, Adam Mosseri announced some useful tools focused on creators. This includes a new set of filters for the photo posts on the platform. And in terms of the Reels posts, the updates include enhanced video editing options. Clip-wise editing like rotating and cropping will now be available so you can instantly create and edit your Reels videos without having to rely on external video editing tools each time. And finally, there will also be text-to-speech voices to make your videos more interactive.
X brings chat window to Livestreams
X has been changing slowly and steadily over the past few weeks. And the introduction of the live streaming option has been a big hit among gamers in particular. To make things even more interactive within the live stream, X has now announced the availability of a chat option. This is much like the live chat on YouTube live stream and aims at keeping the conversation alive during a live session.
livestreams are now more interactive! https://t.co/q0vhd3UFqC— X (@X) November 9, 2023
YouTube will soon introduce a way to moderate AI content
Search Engine Journal, a popular source of marketing news, shared the below post discussing some upcoming features on YouTube.
As can be seen from the post, to tackle the problem of spreading false information with deepfakes, YouTube might make it mandatory for creators to label AI-generated content. Additionally, the platform might also soon allow users to report content featuring deepfakes of well-known individuals and request the removal of such content as well.
An exciting new feature on TikTok
TechCrunch brings all the latest tech news and they shared the below post about a new feature on TikTok.
According to TechCrunch, this feature comes as a part of TikTok’s partnership with Spotify, Amazon Music, and Apple Music. The feature allows users to identify songs from videos on TikTok and directly save them to their playlists on the respective music streaming platforms. So, no more hunting for that catchy tune you come across in a TikTok video!
That’s a Wrap!
As we bid farewell to the week that was, we hope this social media roundup brought a spark to your Friday and fueled your creative curiosity. Cheers to the weekend and the endless possibilities that await in the coming week. We’ll be back again with another weekly recap post to help you catch up on all things new in the realms of marketing, AI, and design.