Embracing The Elegance Pantone of Color of The Year 2024 – PANTONE 13-1023 Peach Fuzz
What’s one thing you look forward to in December? For designers and marketers, it’s the unanimous excitement around the Pantone Color of the Year announcement. If you find yourself nodding in agreement, then this blog is for you. Because we’re discussing one of the biggest creative announcements of the year – the Pantone Color Of The Year 2024 – PANTONE 13-1023 Peach Fuzz.
In the world of design, color is the most impactful language. A tool of self-expression. A visual aid to strongly establish the emotional depth of the design. Naturally, color trends are the heartbeat of the creative realm, echoing the spirit of each era. In such a realm, Pantone Color Of The Year is perhaps the biggest trendsetter.
Pantone Color of the Year 2024: PANTONE 13-1023 Peach Fuzz.
— PANTONE (@pantone) December 7, 2023
A velvety gentle peach whose all-embracing spirit enriches mind, body, and heart.
Learn more about PANTONE 13-1023 Peach Fuzz:https://t.co/323jbOLiTA#pantone #pantonecoloroftheyear #pantone2024 #peachfuzz pic.twitter.com/9cjGBY9bsY
Evidently, the Pantone Color Of The Year 2024 announcement has taken the creative world by storm. If you’ve been seeing a lot of peach-colored aesthetics, peachy fashion items, and product launches, then you’ve been introduced to PANTONE 13-1023 Peach Fuzz.
Excited about using the hue in your own marketing designs? Or curious about finding inspiration from brands that have already hopped on the trend? Then without further ado, let’s get started!
Meet Pantone Color Of The Year 2024 – PANTONE 13-1023 Peach Fuzz
First things first, what is PANTONE 13-1023 Peach Fuzz
Peach Fuzz is a soft velvety hue that sits in the sweet spot between the vibrance of pink and the warm excitement of orange. The closest Hex equivalent shade would be #FFBE98 and the respective CMYK code is C0% M25% (0.255) Y40% K0%.
Positioned comfortably on the warm side of the color wheel, this welcoming hue is also subtly sensual. Furthermore, the name itself introduces a tactile element to help users better visualize the cozy nature of the color.
Carrying a soft glow this versatile color is modern and elegant. However, pair it with the right colors and you can effortlessly create a vintage palette with it too!
The next question – why did Pantone choose Peach Fuzz as the Color Of the Year 2024?
The significance matters because the Pantone Color Institute sets out to forecast trends based on various facets including – the cultural landscape, fashion, political state, global events, and more. The idea is to unite the creative world through a trend. By creating a common language that people can relate with.
Accordingly, the choice of PANTONE 13-1023 Peach Fuzz as the Pantone Color Of The Year 2024 has been based on various events and happenings of 2024. Or rather, the based on the expectations and manifestations for 2024.
“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”
– Leatrice Eiseman, Executive Director, Pantone Color Institute
In summary, PANTONE 13-1023 Peach Fuzz is about being a little kind – to yourself and to everyone around you. Given the rollercoaster ride the past few years have been – both in terms of the pandemic and the political state of things, Pantone wanted to go with a hue that beautifully captures the importance of nurturing a sense of togetherness.
Moreover, the idea was also to reflect the recent shift toward prioritizing self-care at times of chaos and peach naturally makes an elegant choice for the theme.
How does PANTONE 13-1023 Peach Fuzz compare with the previous Colors Of The Years?
Each one of the past Pantone Colors Of The Years has had a story behind them, very much like the emotional interpretation for PANTONE 13-1023 Peach Fuzz. Last year it was Viva Magenta and the Pantone Color Of The Year 2022 was Very Peri. In comparison with these bold and loud hues, the Pantone Color Of The Year 2024 Peach Fuzz has a soft and calm undertone.
It also looks like a toned-down version of PANTONE 16-1546 Living Coral.
Now that we’ve discussed the nitty-gritty of PANTONE 13-1023 Peach Fuzz, it’s time to understand how this color will change things in the world of design.
As you know, the various creative fields like fashion, interior design, product design and graphic design are all interconnected and draw inspiration from one another. So, understanding how brands are leveraging Peach Fuzz is one way to gather ideas to create your own campaigns to hop on the trend.
Are you ready for this? Let’s go!
Brands Riding the Peach Fuzz Wave
Several brands have collaborated with Pantone to join the buzz that the Pantone Color Of The Year 2024 is already creating. These trailblazers have begun to shape trends and have demonstrated the endless possibilities of adopting a soft fuzz peach color. Let’s quickly look at some of the brand collaborations from this year.
1. Motorola
Similar to its collaboration last year, Motorola has introduced a special edition of its new smartphone model in the Peach Fuzz edition.
Last year the Motorola Edge 30 Fusion was released in Viva Magenta. This year the brand has launched not one but two smartphones flaunting the Pantone Color Of The Year 2024. Motorola Razr 40 Ultra and Motola Edge 40 Neo.
Say hello to motorola razr 40 ultra and motorola edge 40 neo in the enriching @pantone Color of the Year 2024, Peach Fuzz.
— motorola (@Moto) December 7, 2023
Learn more: https://t.co/iG9R1PJR3r #coloroftheyear #peachfuzz #COY24 pic.twitter.com/be5EvMl6qu
To add more depth to the color and follow its tactile nature, the brand is launching these variants in PANTONE 13-1023 Peach Fuzz in vegan leather finishes.
2. Spoonflower
Spoonflower is yet another brand that’s an early adopter of the Pantone Color Of The Year Trend. The brand is also known to host design challenges built around the respective Color Of The Year. Following its usual trend, the brand announced its 2024 Design Challenge featuring PANTONE 13-1023 Peach Fuzz. The below post is the brand’s announcement on social media along with the Pantone Peach Plethora color palette for the challenge.
The idea is for artists to interpret PANTONE 13-1023 Peach Fuzz in real-world applications like furnishings and fashion. Winners get rewards from Spoonflower and Pantone.
3. Polaroid
To celebrate the Pantone Color Of The Year 2024, Polaroid has announced a limited Polaroid i-Type Film in PANTONE 13-1023 Peach Fuzz.
4. dsm-firmenich
dsm-firmenich is a brand known for bringing innovation into the beauty, health, and nutrition segments. The brand has collaborated with Pantone and launched a fragrance line celebrating PANTONE 13-1023 Peach Fuzz.
5. TEALEAVES
Tea brand TEALEAVES has creatively come up with a unique tea blend in a soft peach color to honor the Pantone Color Of The Year 2024. Considering the connection between tea and self-care and the connection between Peach Fuzz and self-care this unique tea blend introduced by TEALEAVES is a hit idea! It is the celebration of PANTONE 13-1023 Peach Fuzz in its truest sense.
6. Cariuma
A footwear brand known for its eco-conscious efforts, Cariuma has incorporated Peach Fuzz into several of its product lines similar to its collaboration for the Pantone Color Of The Year 2023. From Peach Fuzz sneakers to shoes with Peach Fuzz accents, the brand has set the stage for applying this beautiful hue in the world of fashion this year as well.
By introducing Peach Fuzz footwear in both men’s sneakers and women’s sneakers collections, the brand has tapped into the stereotype-defying nature of Pantone colors. Like the time when Pantone announced a gender-blurring combination of pink and blue as the Color Of The Year 2016.
While these brand collaborations lay the foundation for ideas if you are wondering how to make the color work for your brand’s aesthetics, then let’s talk about some color palette ideas to bring PANTONE 13-1023 Peach Fuzz to life.
Color Palette Ideas for the Pantone Color Of The Year 2024
In a broad sense, if you wish to create a simple complementary color palette with Peach Fuzz, you would need a soft blue to go with it. Soft pinks and corals like the Living Coral shade we discussed earlier, form elegant analogous combos with PANTONE 13-1023 Peach Fuzz.
Based on such color harmonies, Pantone has come up with color palette ideas to inspire creators and brands looking to adopt the Pantone Color Of The Year 2024 in their marketing and branding designs. Let’s talk about some of these palettes.
1. Libations
If you are looking for something elegant without any loud colors to break the minimalistic tone of Peach Fuzz, then Libations is the palette to try.
As you can see from the below image, all these are soft hues that create the perfect contemporary aesthetic.
2. Flavor-Full
You can easily form a triadic combination of peach color by combining it with shades of violet and green. The below combination is one such derivative. With some muted colors and some bright ones, this is a perfectly balanced palette for brands and designs that need to have multiple layers.
3. Hybrid Hues
If you are looking to bring more variety into your color palette, perhaps to target a young audience or if you have to cater to the requirements of diverse demographics, then you will love Pantone’s Hybrid Hues color palette.
By keeping things centered around the foundational hue PANTONE 13-1023 Peach Fuzz, this palette cheerfully builds over the hue.
4. Peach Plethora
If monochromatic palettes are what resonate with your brand then Peach Plethora is the perfect palette to throw the spotlight on the Pantone Color Of The Year 2024.
From the darkest Georgia Peach to the lightest Pristine, this palette is a mild and refreshing monochromatic palette. You might recall this one from the Spoonflower campaign we discussed in the previous section.
5. Pairings
For those brands that flaunt vibrant designs, Pairings is the perfect palette that builds on a tetradic combination of peach with deep blue, teal, and a touch of yellow. As can be seen from the image below, this palette perfectly balances the warmth of Peach Fuzz and Blazing Orange with the cool tones of Nautical Blue along with gentle layers of Aurora Pink and Little Boy Blue.
So, where can you use these color palettes? What kinds of designs can a brand create to jump on the bandwagon when such color trends pop up without losing their brand’s identity? Let’s look at some ideas.
Using the Pantone Color Of The Year 2024 in Your Marketing Designs
1. Limited edition products
Introducing limited edition products like the bespoke peach tea introduced by TEALEAVES or the i-Type Film collection by Polaroid is one way to color trends like the Pantone Color Of The Year.
These are momentary trends so revamping a whole product line does not make sense sometimes. At the same time, the Pantone Color Of The Year trend is quite big on a global scale and shapes the trends in the coming year. So, you cannot ignore it altogether. That’s why a limited-edition collection makes perfect sense.
2. Packaging design modifications
Even if you do not want to alter a product or create a new one, making brief changes to the packaging design of a signature product is another way to embrace the Pantone Color Of The Year. Or if there is a product that has not been gaining momentum as anticipated then a fresh packaging design update featuring PANTONE 13-1023 Peach Fuzz is one way to put the product in the spotlight.
Not sure if your packaging design would look good with the new color? With AI tools like DALL·E 3 reimagining designs and visualizing them from different perspectives have become easier.
For example, we asked DALL·E 3 to reimagine the classic Coca-Cola red can in PANTONE 13-1023 Peach Fuzz, and here’s the result.
Yes, most generative AI tools still have their flaws. But that’s where professional designers can solve your problem. Once you visualize your idea and have a concrete picture of the kind of packaging modifications you wish to make, you can always work with your designers to fine-tune the design to resonate with your brand.
And if this is an unlimited design service, you also have the benefit of unlimited revisions until you are absolutely sure about the new design.
3. Outdoor ads in heavy-traffic areas
If you get a chance to advertise near a tech district or business park, then timely ads celebrating big trends like the Pantone Color Of The Year can draw attention to your brand. Outdoor ads like billboards as well as flyers distributed at spots with heavy foot traffic are both effective in such cases. With these localized ads, you are speaking directly with people who know the trend and are therefore able to appreciate your ad a little more.
4. Branded merchandise
If you have a merchandise line created for your employees or your customers, then you might always be in need of fresh design ideas. And that’s where design trends like the Pantone Color Of The Year can be of great use.
The below image was generated on DALL·E 3 to help you visualize what PANTONE 13-1023 Peach Fuzz would look like in merchandise designs. In such cases, understanding the emotional connotation of the color has an even bigger impact. Like the simple typography t-shirt in this image.
Need help in designing branded merchandise? Get KIMP!
5. A simple social media post
A carousel post that tells the story behind the Pantone Color Of The Year 2024, your brand mascot briefly dressed up in a Peach Fuzz costume, or a simple animation that introduces the color and initiates a conversation are ways in which brands can instantly hop on the trend. And these ideas do not demand major logistical strategizing or big budgets. As long as you have a designated design team that can quickly create your social media posts, you are all set.
With this, you capture the essence of the moment and manage to take part in the global conversation of design trends.
Bring PANTONE 13-1023 Peach Fuzz to Life With KIMP
Now that you’ve gotten a quick glimpse into the world of Peach Fuzz, how will you add your brand’s twist? How will you participate in the race and grab attention amidst this social media craze? A reliable design team is one of the many things you need. Because with a design team, you can trust, you know that you can quickly launch online campaigns or an offline marketing move like a packaging design update confidently.
And with a design subscription like KIMP, you get not only a dedicated design team but also the benefit of unlimited designs. So, you can create as many fresh designs as you like for celebrating the Pantone Color Of The Year 2024 without your regular branding and marketing design workflow getting affected.
So, sign up for a 7-day free trial and see how a dedicated design team can give you the confidence to embrace design trends before your competitor does!