KIMP’s Picks 12th June: Weekly Highlights In Design, Marketing, AI, & More

Welcome back to KIMP’s weekly social media round-up. This post is for everyone who can relate to the struggle of sinking into the sea of updates on social media. It is also for all those who are looking for a dose of inspiration to start their week.

In the KIMP’s Picks 12th June Edition, we have put together some of the share-worthy posts that sum up most things that marketers and entrepreneurs around the world were talking about this past week.  

So, are you excited to explore what’s new in the world of marketing, graphic design, AI, and other useful tech? Let’s get started! 

In the Marketing Realm 

The power of user-generated content 

No matter what changes in the world of marketing, one thing remains the same – the need for user-generated content. 

The Twitter page of Social Media Today is your go-to space for social media news and trends. The below Tweet on the page highlights how 90% of consumers prefer seeing content from actual consumers. 

The linked infographic summarizes a few quick statistics that show why user-generated content continues to be one of the most effective formats when it comes to building a brand’s credibility. In fact, in some cases, recommendations from actual customers might be more impactful than recommendations from influencers sponsored to talk about a product or a service. 

Posts like these show the need for incorporating a robust user-generated content strategy for your brand. 

Boosting your search rankings 

A better ranking on the SERPs is every marketer’s dream. But the journey toward that is not always straightforward, is it? You need the right strategies and you need to stay up-to-date with search trends in order to achieve that. What better place to look for insights than Ahrefs, one of the most credible SEO toolsets out there?!

In the below Tweet, Ahrefs summarizes 15 easy SEO wins to look out for in order to get closer and closer to better search rankings. So, if you think that despite all your efforts your website isn’t ranking as well as it should, see if you are taking these 15 small but crucial steps. 

What’s trending in Search 

Talking about ranking in search, one of the most effective ways to do that is to tap into topical content at the right time. When you have content that talks about a topic that all your target customers are talking about, your content gets noticed. 

So, what is everyone talking about? Google knows it best! Based on the below Tweet the search for the term “father’s day gift” has been spiking in the evening in recent times. 

With Father’s Day just around the corner, now is a good time to cash in on this trend. Have you planned your campaigns already? If not, then take a look at our blog here for some last-minute Father’s Day campaign ideas. 

Finding your target market 

Knowing what people are searching for does not make sense if you do not understand your target audience. Because customers love personalized experiences. But how can you personalize customer experiences if you do not know who your customers are? In fact, identifying the right target market and understanding what they like or dislike is one of the foundational steps in marketing. 

The post featured in the below Tweet from Hootsuite lists a clear set of steps to get there! 

SEO for B2B

Just now we spoke about the need for understanding the target market and the personalization of the experience. Evidently, B2B and B2C companies need to tackle marketing very differently. SEO. So, what can B2B companies do to up their SEO game in 2023? The blog featured in Moz’s Tweet below answers this question. 

The post talks about the essential strategies like considering the penetration of AI in search, optimization for voice search, staying ready for Google algorithm updates, and so on. 

In the Content Marketing Realm 

Social media content creation 

Keeping up with social media trends and consistently coming up with content for your social media pages can be challenging. To tackle this, Neal Schaffer, a leading authority in digital transformation and an educator in the marketing realm shared the below Tweet. The featured blog highlights a 7-step process to simplify social media content creation. 

So, if you are looking to strengthen your social media presence, this post is a great starting point! 

Content marketing for lead generation 

One of the many benefits you can achieve with a strong content marketing strategy is lead generation. But you need the right type of content and the right steps to fulfill this objective. 

Kuba, a content consultant, lists down an easy yet effective 7-step process to ace the art of creating content for lead generation. From the steps involved to the types of content that help achieve the task, the Tweet summarizes all the essential details. 

In the Design Realm 

Canva has a new feature 

Ever since Canva started integrating AI-powered features into its editing tool, content creation on the platform has been so much different. There is always something new to look out for. And one of the most recent additions is the Magic Eraser tool. 

Yes, it looks very much like the popular Magic Eraser feature on recent Google Pixel phones. But this one is available in the Canva design editing interface along with a host of other editing tools. 

The below Instagram post from Canva gives a peek into what the feature looks like. 

Keeping up with all the updates on Canva and making the most of these features can be time-consuming especially when you have the bulk of marketing tasks to take care of. Sounds relatable? Leave the Canva design customization part to the KIMP team

Pop-art advertising 

Who says ads for local government bodies should be boring? Creative Review, one of the most popular magazines in the creativity segment featured the below campaign from Transport for London. The ad designs created for both digital and OOH advertising feature a bright pop-art style.  

Pop-art designs like these instantly attract attention. With the clutter-free layout, the message is also clearly conveyed. 

When we spoke about the anticipated graphic design trends for 2023 earlier, we highlighted the possibility of retro designs, creative illustrations, and experimental typography making their appearance. This ad combines a bit of all these anticipated trends and stands out in the crowded space.  

Adobe Express Beta 

Another interesting news in the design realm is that Adobe announced the desktop version of Adobe Express Beta. This free version also comes with Firefly integrated to make the editing process much more intuitive. The tool comes with a large bundle of templates and some cool video and image editing features powered by generative AI. 

In the AI Realm 

Implicit code execution in Bard 

Despite being a newbie in the generative AI segment, Bard has been making heads turn with its many features. The logic and reasoning capabilities of this tool from Google have been a head-turner. And now this strength is getting an upgrade. 

In the below Tweet, Sundar Pichai talks about the introduction of implicit code execution, an upgrade that is all set to enhance Bard’s mathematical capabilities. 

With this new update, Bard will be able to tackle math prompts much more accurately and efficiently. 

AI in CRM 

In the below Tweet, Google Cloud and Salesforce announced their partnership in bringing AI to the customer relationship management segment. With companies now having the ability to gather useful customer data, a lot depends on how they utilize the data to personalize the experience for each customer. This is what the Google Cloud x Salesforce partnership is all about. 

AI-generated QR code art 

QR codes make it easier to add links without taking up too much space. As more and more businesses tap into QR codes for their omnichannel advertisements, AI-generated QR code art is a trend that’s slowly catching up. After all, when the most important component in your ad, the QR code, can be artistic and can add to the aesthetics of your ad, why not? 

Rowan Cheung, the founder of The Rundown, one of the top AI newsletters, shared the below Tweet featuring some creative AI-generated QR artworks. 

Updates to Google SGE 

Google has been very active in incorporating generative AI to improve search. And one of the notable developments in that area is the access to Search Labs. 

The below Tweet from the Google Search Liasion also announces some new updates to SGE including the reduction in the time taken to generate a response. 

In case you haven’t already tried Search Labs and experienced the changes that generative AI brings, here is a quick video that shows where to start. 

Everything Else 

Twitter will soon be paying verified creators who serve ads 

A lot has changed on Twitter ever since Elon Musk took over, advertising in particular. And one of the recent announcements that people have been talking about is Twitter’s plan to pay verified creators who allow ad placements in their replies.  

Elon Musk made the announcement in the below Tweet. 

Apple Vision Pro 

Announcements at Apple’s WWDC 2023 were the other hot topics last week. One of the most discussed among them is Apple’s announcement of Apple Vision Pro, a mixed-reality headset.

Tim Cook shared a short video demonstrating a few things that Apple Vision Pro can do and the product looks pretty promising we must say! 

As we move toward AI technology in most aspects, futuristic spatial computing devices like this one are all set to change the way we interact with our everyday gadgets. And we all know when Apple does something, other brands soon follow the path. So there is a high likelihood of mixed reality headsets becoming a common thing soon. 

Meta announces Twitter’s competitor 

If you thought keeping up with the growing number of social media platforms is difficult, you have to hear this. Meta recently announced a Twitter competitor. 

Entrepreneur Magazine highlighted this new Meta venture in the below Instagram post. The linked blog takes a brief look at what’s happening behind the scenes regarding this new platform from Meta. 

This standalone app from Meta comes as a response from the platform after the many changes that Twitter saw with Elon Musk taking over. With a few advertisers backing off of Twitter, Meta is all set to tap into the gap in the market. 

TikTok working to become a search engine 

While a lot of social media platforms come and go, the dominance of search engines still remains. Google, in particular, happens to be the go-to place for people looking for answers. TikTok is challenging this trend with the upgrades to the search feature on the platform. 

In the below short video, Neil Patel, co-founder of Crazy Egg and Hello Bar, and one of the most renowned marketers in the world, briefs how TikTok’s search is about to change in the coming days. 

Given that TikTok has become one of the most popular platforms to help brands connect with their customers, a convenient way to search, find and engage with businesses will be a game-changer, indeed. 

On a final note 

While we see progress in all these segments, you might notice that most progress is happening in favor of AI and other new technologies. After all, businesses are always on the lookout for ways in which they can understand their customers better, and engage them better. Generative AI for content creation, CRM, and a host of other updates we discussed are inclined toward creating this more productive customer-centric approach for businesses. 

So, now is a good time to invest in automation and AI tools in general, if you haven’t already! If you are looking for ideas on where to start, check out our blogs on making the most of AI in design and AI in marketing to gather inspiration. 

With that, we come to the end of our social media exploitation for the week. We hope you found these posts informative. We’ll be back with more exciting content next week. Until we see you again, keep up with your creative pursuits!