Founder Stories: Zaid Sabih On Building zSecurity

In today’s Founder Story, we feature Zaid Sabih, the founder of zSecurity!

Read on for lessons he has learned from launching and marketing his businesses.

1. Please introduce your businesses and share your roles at each of them. is my maiden venture in the cybersecurity realm. focuses on delivering core services including penetration testing, code reviews, consultancies, and training. As the CEO, I’ve positioned the brand primarily for B2B engagements. – Conceived as a hub for cybersecurity enthusiasts, not only offers training but also a range of physical cybersecurity products. While my official title remains CEO, I’m deeply entrenched in product development and training operations. We cater predominantly to individual consumers, making this a B2C venture. – A beacon for online privacy, ZSVPN ensures users shield their digital footprints using our avant-garde server infrastructure. While my initial role was pivotal in its design and engineering, the platform now operates independently, predominantly serving individual users. – At Bug-Bounty, we provide a fully managed, crowdsourced vulnerability disclosure service. The goal is to bridge the gap between companies and cybersecurity researchers under the supervision of our team. We handle everything on behalf of our clients and only forward valid, actionable reports. I am the CEO of this company as well. This is a pure B2B business.

2. How did you prepare for, and go about your initial launch?

The genesis of my first company,, was organic; we began without even a website. Our reputation grew with our commitment to quality, drawing clients to us. As we evolved and launched ventures like ZSVPN and Bug-Bounty, we leveraged the anticipation, teasing launches on social media. This ensured that by launch day, the audience was abuzz with excitement.

3. Since launching, what types of marketing campaigns and designs have worked best to attract and retain customers across your companies?

Each company demanded a unique marketing strategy. While social media marketing worked for our training services, it was less effective for our B2B offerings. Our most potent tool has been disseminating valuable cybersecurity information via our platforms. This dual-purpose strategy not only raises awareness but also effectively markets our services.

4. What are your favorite marketing platforms/tools?

I lean towards organic growth strategies. The genuine engagement and traffic generated from our informative content on social media and search engines eclipses results from paid campaigns. For us, delivering quality services and unparalleled customer support naturally steers marketing.

5. Looking ahead, what are you most excited about for your companies?

Having laid down robust foundations, I’m excited about scaling these ventures. With proven value in our offerings, my vision is to enhance our services, striving to become synonymous with cybersecurity.

6. Who or what inspires and motivates you?

I find inspiration in everyday challenges. The digital landscape is ever-changing, and the evolving nature of cyber threats keeps me on my toes. Every new challenge is an opportunity to innovate and make the online world safer. 

7. What are some lessons you’ve learned along the way that you would share with entrepreneurs hoping to launch or who have just launched? 

Do not rush decision-making, reviewing work done by others, and don’t try to do everything yourself! Take time to streamline tasks and flows, you can save so much time by automating or streamlining even small flows or tasks.

8. What do you believe are the qualities of a good entrepreneur? And what makes a team successful?

Problem-solving, resilience, will to learn.

9. Let us know where we can go to learn more!