Founder Stories: Warren Bright On Building SCOPE Digital Agency

In today’s Founder Story, we feature Warren Bright, Founder of SCOPE Digital Agency!

Read on for lessons he has learned from launching and marketing his business.

1. Please introduce your business and share your role. 

SCOPE Digital Agency, established in 2016 and based in Cape Town, South Africa, is a digital marketing agency specializing in growing and scaling brands online. My role at SCOPE is to oversee our bespoke range of services, which includes paid advertising, lead generation, and website design.

Our mission is to forge lasting relationships with our clients, becoming an integral part of their success story. We pride ourselves on being a results-driven team with a clear focus on delivering tangible outcomes.

2. What’s your backstory, what kind of challenges did you face, and how did you come up with your business idea?

SCOPE started as my very first business right after university, inspired by my love for making YouTube videos and seeing how brands grow online. It was a new path for me, especially being the first in my family to dive into business.

One of the biggest things I’ve learned along the way is figuring out which clients are the right fit for us. In the beginning, we said yes to everyone without really checking if it was a good match. Now, we’ve learned a lot from those early days and have gotten better at picking the right clients for our business.

3. How did you prepare for, and go about your launch? 

We kicked off SCOPE by tapping into my family and friends network, which helped us land our first few projects. This approach was key in gaining initial traction and building a client base through personal connections.

Even though we had our website up and running from the get-go, it wasn’t until a few months into launching that we began to receive our first organic project inquiries.

4. Since launching, what types of marketing campaigns and designs have worked best to attract and retain customers?

Our most effective strategy for client acquisition has been to focus on inbound marketing. We’ve found that the conversion rate from warm leads is significantly higher compared to cold outreach. This approach allows us to attract clients who are already interested and more likely to engage with our services.

We’ve also built a strong client base through referrals and word-of-mouth. This has been incredible for me to witness as our mission is to become an integral part of our clients’ success stories.

5. What have been the most influential brands for your business? Whose branding and marketing do you aspire to and why?

We don’t follow any specific companies, but we’re really drawn to the gradients and bright color combinations used by many SAAS companies. I would say that their vibrant and structured approach influences how we shape our own marketing materials.

6. What are your favorite marketing platforms/tools?

Our favorite marketing tools are a mix of functionality and efficiency. We rely heavily on Paperform for online form building in our lead generation campaigns. Agency Analytics is another go-to for us, providing live dashboards and reporting for our clients. Lastly, ClickUp is our backbone for project management and client onboarding, streamlining our processes and ensuring that everything runs smoothly.

7. Who or what inspires and motivates you?

I find my inspiration in people who are deeply driven and dedicated to achieving their goals. It’s the kind of focus and determination they display, keeping their heads down and staying on track, that really motivates me.

8. What are some lessons you’ve learned along the way that you would share with entrepreneurs hoping to launch or who have just launched? 

One key lesson I’ve learned is the importance of balancing client work with focusing on growing your own business. In the early stages, I often found myself so absorbed in working on client accounts that I neglected the growth and development of SCOPE. It’s crucial to remember that nurturing your own business is as important as servicing your clients.

9. What do you believe are the qualities of a good entrepreneur? And what makes a team successful?

A good entrepreneur, in my view, is someone who has a keen eye for spotting growth opportunities. This ability to identify potential in various situations is crucial for steering a business towards success. Additionally, commitment to the long term is essential. Building a business is not a quick fix; it requires sustained effort, patience, and a steady focus on the long-term vision.

10. Let us know where we can go to learn more!