Unlimited Video Editing vs Per-Project Pricing: A Breakdown for Brands

Every brand has a story to tell. The real challenge is in telling the story in a way that connects with people. Video is undoubtedly one of the most effective storytelling tools. As the demand for video content across platforms increases, the need for productive video workflows has become more important than ever. This has motivated brands to look for efficient ways to tackle video production and editing. In turn, this has resulted in the growing popularity of unlimited video editing. 

After all, people judge brands based on the visuals that represent them. So the videos you share need to be polished and perfected for the visually crowded digital platforms you share them on. That’s where a professional video editing team comes in. 

When it comes to professional video editing, the options are plenty. Unlimited video editing services are one of them. Today we’ll help you compare the options and find what fits your needs. 

Outsourcing Video Editing: What Are Your Options? 

Can video editing be handled internally? Sure! That’s always a straightforward option where you have full creative control. However, for this to happen, you need skilled video editors and access to professional video editing tools like Adobe Premiere Pro, which can cost anywhere from US$22.99/month or more. 

Learning professional editing tools and managing ongoing content production can become resource-intensive for teams that already manage marketing, campaigns, and distribution. So, outsourcing video editing becomes more practical, especially if you have content-heavy workflows where videos have a pivotal role to play. 

So, what are your options when it comes to outsourcing video editing? 

• Hiring freelance video editors
• Working with video editing agencies 
• Subscribing to unlimited video editing services

Hiring freelance video editors 

Hiring freelancers for video editing looks like this: 

• You post a job on freelance marketplaces 
• Review portfolios and shortlist candidates.
• Discuss project scope, timeline, and pricing
• Share footage, references, and brand guidelines
• Provide feedback and request revisions

Collaborating with video editing agencies 

When collaborating with video editing agencies, you work with a team instead of a single video editor. Additionally, you don’t spend time and effort vetting video editors and aligning objectives with their scope. The agency does it for you and assigns skilled editors based on your requirements. 

Agencies often bring more structure to the editing process because they have established workflows and multiple specialists handling different aspects of video editing. This brings better quality and professionalism to your video workflow. 

However, agency services are usually priced per project or campaign, and costs can increase depending on the complexity and number of videos required. For brands producing content regularly, managing repeated project briefs and budgets can still become time-consuming.

Unlimited video editing services 

If you are looking for a more reliable, long-term option with predictable pricing, unlimited video editing services are for you. These are video editing services with subscription-model pricing. You pay a fixed monthly fee for unlimited video editing support. 

There is often a dedicated video editing team assigned to your account. This helps preserve visual consistency across all your videos. Moreover, the fixed price you pay makes budgeting for your marketing video content much simpler. 

Understanding the pricing 

How much does video editing cost? This is the most crucial question to answer since pricing structure is one of the key details that differentiates the outsourcing options for video editing. 

Freelancers and video editing agencies adopt per-hour pricing or per-project pricing. The average hourly rate for video editing is $31.28 per hour, according to Fiverr. And according to Upwork, freelancers often charge in the range of $15 per hour to $150+ per hour. The cost of editing a video here depends on the freelancer’s experience, specialization, and the complexity of the project. 

In contrast, per-project pricing could be in the range of $10 to $100 per minute of edited footage. The per-minute estimate depends on the video editor or agency’s experience and expertise. And the final price depends on the length of the edited video. 

However, with unlimited video editing services, the price ranges from $400 to $3000 per month or more. In this case, the price remains the same month after month and there is no cap on the number of video editing requests you submit per month. 

What Affects Video Editing Costs When Outsourcing 

When you choose freelance video editors or video editing services, there are several factors that influence the overall cost of video editing. Here are a few to begin with: 

• The experience and expertise of the video editor – experienced video editors charge significantly more per hour and per project than beginners. 
• Type of video to be edited – social media videos, video ads, and explainer videos can all be charged differently. 
• Length of the footage and the length of the edited video 
• Complexity of the video being processed 
• Tools and resources the video editor uses and hence the formats they can handle 
• Turnaround time for your video project 

However, when you choose an unlimited video editing service, pricing works a little differently. Instead of calculating costs based on hours, minutes of edited footage, or individual project requirements, these services operate on a subscription model. 

You know exactly what you are paying month after month. Because pricing does not fluctuate with each new project, it becomes easier for marketing teams to plan their budgets and maintain a consistent flow of video content. 

What Actually Changes With a Subscription Editing Model

In addition to predictable budgets due to fixed monthly prices, there are other benefits that unlimited video editing services bring to the table. Let’s talk about a few of them: 

Consistency in video production workflows 

Unlike per-project editing, where every new video starts with fresh instructions and creative briefs, subscription editing introduces a continuous workflow. Video requests move through a queue in an organized system. Hence, teams can maintain a steady video output without the repeated back-and-forth that slows down production.

The flexibility of unlimited revisions 

With traditional outsourcing, additional revisions often come with extra costs. In contrast, subscription services typically include multiple revisions within the monthly plan. So teams can refine videos until they match the brand’s vision without worrying about unexpected charges.

Dedicated video editing teams 

Many subscription services assign a dedicated team or editor to your account. Over time, this team becomes familiar with your brand’s style, tone, and preferences. This ensures videos remain consistent in quality and brand identity.

Easy scalability 

As your content needs grow, hiring additional freelancers or negotiating more projects can become complicated. And expensive too. Unlimited video editing allows teams to scale video production effortlessly. You can submit as many requests as you have, without increasing costs per video.

Faster turnaround times for recurring work 

Editors familiar with your brand and workflow can deliver recurring projects more quickly than new freelancers or agencies. This reduces the time between idea conception and final video delivery. Moreover, your dashboard often shows the time until completion and this makes it easier to stay on track of the progress. 

Better content repurposing opportunities 

Subscription services make it easier to repurpose content across platforms. Long-form videos can be cut into multiple short clips, resized for social media, or adapted for ads without worrying about per-project costs.

Ease of creative experimentation 

With per-project pricing, teams often hesitate to try new formats or creative ideas because of the added costs that come with each new concept. Unlimited editing removes this barrier. As a result, brands can test different storytelling approaches, ad variations, or social media concepts freely. 

Simplified communication and more streamlined workflows 

Instead of managing multiple freelancers or coordinating across agencies, subscription models streamline and centralize communication. All your requests, feedback, and revisions happen in one single platform or dashboard. This makes the entire editing process smoother and easier to track.

For instance, here’s what placing a new video editing or video design request on the KIMP360 dashboard looks like: 

Add the key details and attach the essential assets, and you are good to go! That’s how unlimited video editing services simplify the video workflows for brands. 

All of these advantages make video editing subscriptions an appealing option for brands that produce video content regularly. 

Choosing Between Unlimited and Per-Project Video Editing

By now, the difference between unlimited video editing and traditional outsourcing models should be clearer. Both approaches have their place, but the right choice depends more on how frequently your brand produces video content and how you prefer to manage your creative workflows.

When per-project or hourly video editing makes sense 

Per-project or hourly pricing can work well for brands that produce videos occasionally. For example, if your company only creates a few marketing videos per quarter, hiring a freelancer or agency for individual projects may be the most practical option.

This model can also be useful when working on large, one-time projects, such as brand commercials, product launch videos, or complex productions that require extensive motion graphics and post-production work. Since the scope of these projects is clearly defined, per-project pricing allows businesses to allocate a dedicated budget for each deliverable.

However, this model is not as efficient when your video needs increase. Each new request may require a fresh creative brief, new price discussions, and repeated onboarding for editors.

When unlimited video editing makes sense 

Unlimited video editing services are typically better suited for brands that create video content consistently. If your marketing strategy involves social media videos, ad creatives, tutorials, or frequent promotional content, a subscription model can simplify both budgeting and production.

Because the pricing is fixed each month, teams can focus on producing and refining content rather than spending time negotiating individual project costs. Additionally, this structure supports ongoing experimentation, allowing brands to test different video formats, messaging styles, and campaign variations without worrying about fluctuating editing costs.

In addition to this, subscription models make it easier to maintain consistent branding across multiple videos, especially when working with a dedicated editing team that understands your style and guidelines.

Finding the right fit for your workflow 

Ultimately, the decision comes down to how your team approaches video marketing. If video production only happens occasionally and involves clearly defined projects, traditional outsourcing can still work well.

But if your brand relies on a continuous stream of video content, unlimited video editing can provide the structure, flexibility, and predictability needed to keep your content pipeline moving efficiently.

Unlimited Video Editing Services: FAQs

Upgrade Your Video Workflow – Get KIMP 

Videos are redefining how brands communicate with their online audience. The best time to invest in video was yesterday. But today isn’t late either. So, look for ways to strengthen your video workflows. A reliable long-term video editing workflow, a dedicated team working on your video requests, can make a big difference! Ready to experience that difference? Sign up for a KIMP Video subscription today.