Where To Look When You Need Inspiration For Logo Designs
Before you can start designing your logo, or getting help to design one, you need to have a concept in mind. And just like writer’s block, you can hit the wall when it comes to logo ideas. So how do you get inspiration for logo designs?
Well first, you narrow down your options with a few questions and some industry research. Things you’ll want to consider are:
- What’s appropriate for your industry/product/service (shapes, colours, fonts, etc.)?
- What value do you offer your customers?
- What descriptions/adjectives describe how you want your brand to be seen?
- Which of your competitors have been most successful with their branding? Why? And how have they achieved this (be specific with your answers here in terms of colours/font/elements they’ve chosen)?
Your logo is the face of your business. It’s what the world sees first from your brand. So yeah, there’s a lot of pressure to design a great logo. But that doesn’t make it impossible.
Once you’ve answered the questions above, your notes will give you some guidelines. And you’ll know which ideas you’ll want to save as inspiration for your logo designs.
Logo Inspiration From Colour Tools
With colour tools you can get ideas for combinations that look great, and also figure out their specific Hex, RGB, CMYK and Pantone numbers and codes. This is handy if you just see an image you like. You can simply upload to a colour tool and get a list of codes and numbers to work with.
Colour tools you’ll want to consider are:
Coolors: Coolors allows you to generate palettes, check out trending palettes, pick a palette from a photo, create collages, make gradients and gradient palettes, and check contast between colours. Coolors integrates Adobe and has an iOS App.
Adobe Color CC: Adobe Colour CC is a colour scheme builder that allows you to save colour schemes directly into Illustrator or Photoshop. If you don’t have access to either software, no worries. It’s also great to explore as a free web app, with options to extract gradients and themes. Just drag and drop images to explore these options.
Logo Inspiration From Font Finder Tools
Whether you want a font-based logo, or just want the perfect font for your logo, font finder tools can help you out.
WhatTheFont, Font Identifier, and FontSpring are all tools that allow you to determine the fonts in an image. Just drag and drop and let the tool generate the details you need to figure out the names of the fonts you like.
Consider how you want to represent your brand when you consider fonts you like. Rounded fonts tend to be associated with more of a friendly vibe, whereas bold fonts put forth a more serious tone.
And a word to the wise, don’t use more than 2 fonts in your logo at a maximum. And even then, do it only if you must. Fonts represent different ideas, and evoke different emotions. So it’s best not to have too many in place, creating clutter and making it difficult to focus.
Websites For Logo Inspiration
Behance, a part of Adobe, is a leading platform to share and discover creative work. The site lets you pick from categories based on creative fields such as architecture, photography, graphic design, etc. Behance also allows you to search based on “Creative Tools” which are galleries of the best work made with Adobe tools like Photoshop, Lightroom, and Illustrator.
Dribbble is another leading platform for designers to share their creativity and discover inspiration. Since the site features many designers working within different niches, the variety of the designs accumulated in the site is impressive. Besides inspiration from the designs featured themselves, the comments posted can provide great insights into what works or doesn’t in a logo’s design.
Designpiration provides design inspiration from around the world. A great feature of the site is that you can search by concepts and colours. The site allows you to save inspiration, create collections, collect in private and collaborate on collections, all for free. They offer a pro membership, for just $5/month which allows users to create advanced vision boards, and provides an ad-free experience, as well as exclusive deals from their partners.
Pinterest is no doubt a favourite for any kind of visual inspiration. As a visual search engine, Pinterest provides tons of work to consider, designed by experts and novices. And you can save your favourites to a board dedicated to your logo ideas.
When accessing any of the above sites for inspiration for logo designs, be sure to search with adjectives that describe your brand. For example, you can use words like trustworthy, youthful, strong, elegant, etc. to search for logo concepts.
If you are a designer, now you have all the raw materials to get designing. And if you are hiring a designer, this mood board will be able to convey exactly what you want in your logo to your designer.
The Best Instagram Accounts For Logo Inspiration
Just like Pinterest, Instagram is an amazing resource for inspiration for logo designs. There are quite a few accounts dedicated to curating great logo designs. And below you’ll find some great options:
@logoinspirations With over 1 million followers, Logo Inspirations is a curated collection of logos and a “community for logo designers” founded by graphic designer Jonathan Rudolph.
@learnlogodesign is a fun account to follow if you’re interested in learning the techniques behind logo design, including grid systems. Whether you’ll be tackling your logo design project, or you just want to be able to discuss it in detail with your designer, check out this account for some ideas.
@logoroom has a vivid assortment of logos. They range widely when it comes to colours, typography and shapes. If you’re really in a creative drought, head over to their account and get your creativity flowing.
@logo.ai shares logo and brand identity inspiration. The account provides details on the concepts behind logos, and brand identities, so that you can understand how they came to life. This is handy when thinking about which elements to incorporate into your logo.
A Final Word On Designing Your Logo(s)
When you create a logo, you want it to be original and creative. And you also want it to convey the values of your brand. And you also want it to withstand the test of time. That’s a lot to juggle in one logo!
It’s also impossible to know exactly how your audience will respond to your logo if you don’t put it forward to them. Your logo will evolve over time as your brand does too. So don’t worry about getting every last element perfect before you launch. Just get going and you’ll figure out exactly how to tweak as you go. And consider creating a brand style guide to help you with your branding process.