KIMP’s Picks 26th June: Weekly Highlights In Design, Marketing, AI, & More

It’s Monday, which means it’s time for KIMP’s weekly social media roundup! This is where we bring to you all the trending topics discussed on social media, useful marketing and design insights shared by brands and social media creators and so much more. So, are you ready for this week’s dose of inspiration? 

Let’s go!

In the Marketing Realm 

Creating client testimonial videos 

2 out of 3 consumers are more likely to make a purchase after watching a client testimonial video. After all, your customers are the best brand advocates! Knowing this fact, if you are looking to create client testimonial videos, you might find this post shared by Jeff Bullas, a digital entrepreneur and marketing blogger, to be useful. 

From prioritizing authenticity to leveraging storytelling, Jeff Bullas talks about several effective strategies in the blog featured in the LinkedIn post. 

AI in the B2B marketing segment 

TopRank, a popular B2B marketing agency shared the below infographic to highlight how there has been an increase in the use of AI in B2B marketing. 

As you can see from the above Tweet, personalizing customer experience happens to be the most popular area of focus for bringing AI into the marketing game. So, what are the ways in which you use AI in your workflow? 

If you are looking for more ideas and inspiration on the kinds of AI tools that transform your marketing strategies, check out our blog here

Automated marketing 

We spoke about the increase in the use of AI in marketing. One of the main reasons for this approach is to enable marketing automation. With automated marketing, businesses can maintain their scalability and also stay ahead of the competition. 

If you are planning to explore marketing automation for your business but don’t know where to start, the blog featured in the below LinkedIn post will be a great starting point. Michael Brenner, CEO of Marketing Insider Group shared the post as a refresher for marketers looking to dip their toes in automated marketing. 

Do’s and don’ts for Reels Ads 

Reels Ads are slowly catching up. And if you haven’t already invested in them, now is a good time to start. But what should you do to ensure that your Reels ads yield the intended results? Take a look at the below post shared on the Instagram for Business page. The video quickly covers the do’s and don’ts for Reels Ads success. 

From the use of vertical videos to paying attention to safe zones in the video templates, using the right audio track, and more, the video talks about all the essential strategies you need to begin with. 

Dove’s Turn Your Back campaign 

Established brands and their marketing attempts are great sources of inspiration. One such is the recent LinkedIn post shared on LinkedIn. The post was shared by AdWeek, an American trade publication. 

The post highlighted the recent Dove Campaign titled Turn Your Back which won the Media Grand Prix at Cannes. 

The campaign came as a way to call out on a recent TikTok filter called Bold Glamour that has raised eyebrows. The results are scarily realistic and without a doubt, filters like these pave the way for unrealistic beauty standards. Dove created a simple campaign based on a commendable idea to raise its voice against the filter. 

The idea worked for Dove because the brand has always focused on embracing body positivity. There have been several campaigns that the brand used to encourage women to focus on real beauty and this one aligns perfectly well with that. 

So, if you are looking to create an authentic brand and stand out, then you need consistent branding and clear brand messaging, like Dove. 

In the Content Marketing Realm 

Content promotion tactics 

Coming up with content that puts your brand in the spotlight is one thing. But promoting this content and reaching the right audience is another! Several brands and marketers get stuck in the latter. The below Tweet by Ahrefs comes as an answer to this problem. 

In the Tweet Ahrefs, a leading SEO tools and resources company, shares 21 useful tactics for promoting content. The featured blog further elaborates on the ideas presented. 

Word count needed to succeed in Google Search

Ranking in search is one of the top priorities for content creators and brands creating content for increasing their website traffic. One of the common questions they all have when it comes to creating content is the word count to aim for. 

A lot of different sources cite a lot of different targets to achieve with respect to the word count. But the below Tweet on the Google Search Liasion page busts the myths around this idea. The featured guide emphasizes the need for creating content that appeals to people more than to algorithms. 

The featured post briefly talks about E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) for content creation as well as some tips on focusing on the actual people whom the content is created for. 

Having spoken about SEO and web content, let’s also talk about social media content. What does it take to generate quality leads with the content you create for social media? The next post talks about this. 

Generating more leads on social media 

Madalyn Sklar, a Twitter marketing expert talks about social media lead generation in the below Tweet. From creating a profile that sticks to the niche to leveraging social media Live and using social media lead magnets, Madalyn Sklar covers 7 insightful ideas for better social media lead generation. 

In the AI Realm 

Midjourney V5.2 is here 

Without a doubt, the first thing we want to talk about in the AI segment is the arrival of Midjourney V5.2. Because this was a hot topic among AI enthusiasts last week. When Midjourney V5.1 was released, it made headlines for bringing a lot of useful refinements to the tool. Naturally, the anticipation for Midjourney V5.2 has been high. 

Midjourney announced the same in the below Tweet. You can see the stunning work shared by Midjourneey users in the comments. 

Among the many things that people have been raving about, the outpainting feature in this version is one. It’s fascinating how brilliantly the generative AI tool can reimagine the scene and create a zoomed-out version of it in seconds. The other upgrades include better language processing, higher variation mode, and prompt analyzer. 

Uncrop tool on Stability AI 

Stability AI is one of the most popular generative AI tools out there. One of the recent updates the tool received includes the uncrop tool. This is similar to the outpainting tool on Midjourney. It helps expand existing images by adding portions based on the existing scene. 

A leading digital publisher Creative Bloq shared the below Tweet highlighting the benefits of this feature on Stability AI.  

Virtual shopping experience on Google Shopping 

The integration of generative AI in Google Search has been widely discussed on social media for the past few weeks. Another topic that has been recently popular in this area is the introduction of a virtual-try-on experience on Google Shopping. 

The Generative AI LinkedIn page which is an excellent source of all the latest AI updates and inspiration shared the below post highlighting this feature. 

Remember we spoke about the growing use cases of AI in personalized customer experience? This update from Google is the perfect example of that. 

A leaked ChatGPT feature 

ChatGPT has already changed the workflow of various professionals and now there are more updates anticipated. 

Moritz Kremb, who extensively talks about AI for startups, shared the below Tweet pointing out the leaked ChatGPT feature that several users have been talking about. 

While ChatGPT is great with real-time conversations there are limitations when it comes to getting the tool to remember things or giving inputs in formats other than text. Based on the leaks that have been circulating on Reddit and now on Twitter as well, ChatGPT users might be able to upload files to store information for ChatGPT to remember and recall. That sounds like a powerful upgrade indeed, don’t you think? 

LinkedIn Generative AI feature

Content creation is one of the most popular applications of AI and LinkedIn is all set to explore this application. Based on a recent announcement, LinkedIn is bringing generative AI to its post-creation interface. This will let creators share their ideas in the form of engaging posts with much more convenience. 

Keren Baruch, Director of Product at LinkedIn, shared the below post announcing the upcoming update and also shared a preview of the same. 

The feature looks great and it comes as an example of how more and more brands are adopting AI technology to improve productivity and save time. 

Dropbox Dash 

Dropbox is one of the recent companies to enter into the AI realm. In the below Tweet, Drew Houston, Founder/CEO of Dropbox, announced the launch of Dropbox Dash, the AI tool in Dropbox. 

While the rest of the AI tools and updates we have known so far focus on the generic data on the internet, this one is more focused on personal data search. If you are someone who has all your work files organized in Dropbox or if you rely on the tool extensively for your file organization, then the smart search feature through Dropbox Dash will transform the way you search for information from your files. 

In the Design Realm 

Art Deco-style fonts 

Retro styles have been making it big in the graphic design realm this year. And one of the most popular retro styles to experiment with is Art Deco. If you are looking to incorporate this unique style in your designs, there are many ways to do it. 

Playing with the color palette is evidently one of the ways but the other option is to choose fonts that resonate with the style. 

When you need font inspiration, the I Love Typography Twitter page is a great place to start. And the below Tweet shared on the page talks about an aesthetically appealing Art Deco style typeface to use in your designs. 

Designing with the context in mind 

When contextual relevance is ignored, even the most aesthetically appealing design fails its purpose. Because then it does not fit into the rest of the marketing collateral seamlessly. Branding designs like logos, as well as marketing designs, should be created keeping contextual relevance in mind. 

If you are wondering how to do that, the post featured in the below Tweet delves deep into the topic. The Design Observer Twitter page is a go-to source of ideas for designers and the below Tweet comes as a quick reminder of this underrated detail in the design process. 

Even after following crucial design principles and brand guidelines if you think your designs are missing something, perhaps you are missing out on contextual relevance. Examine this detail the next time you create designs for your brand! 

Everything Else 

Perspectives Filter on Google Search 

Google Search has been evolving tremendously before our eyes. The interface and experience are evolving to become more user-friendly. One of the coolest additions that people are talking about is the “Perspectives” filter that’s coming soon. 

The 9to5Google Twitter page where you can find all the latest information in the Alphabet world shared the below Tweet recently. The featured post talks about the Perspectives filter and how it is all set to change Search. 

Based on the post, this filter will help people shortlist content from creators on the search page and this would mean that you can directly view content from your favorite social media platforms directly on the search page. 

Twitter updates 

The T(w)itter Daily News page spoke about a few minor changes coming to Twitter in the coming months. These include the addition of the bookmark icon to the Home Timeline. With this, when you find a post you like, you can immediately bookmark it without navigating to the post page. 

Another is the possible addition of the Breaking News feature. If you are someone who relies on Twitter for instant news updates, this feature might be quite handy for you. 

And that’s a wrap 

With that, we conclude the KIMP Picks 26th June Edition. We hope these posts have got your creative juices flowing! Stay tuned for a whole bunch of new updates coming your way this week. Until then, stay open to new possibilities.