KIMP’s Picks 3rd July: Weekly Highlights In Design, Marketing, AI, & More
Another new week! Now that calls for an all-new roundup of the happenings on social media. So, if you are looking for a dose of inspiration, look no further.
What’s in store for you in the KIMP’s Picks 3rd July Edition? Updates in the world of AI including new tools and features to explore, marketing tips shared by content creators across the globe, social media platform updates, and more.
Ready to catch up on the buzzworthy posts and the underrated gems shared on social media this past week? Let’s go!
- In the Marketing Realm
- In the Content Marketing Realm
- In the Design Realm
- In the AI Realm
- Feature updates and algorithm changes
- Time to tell our goodbyes
In the Marketing Realm
The Barbie marketing phenomenon
Nearly every marketer and content creator has been talking about the awe-inspiring, trendsetting, Barbie marketing campaigns. Naturally, we had to start the list with this one. The campaigns have been so creative and so extravagant that it has made marketers around the world wish they had that much marketing budget at their disposal!
The Because of Marketing LinkedIn page is a powerhouse of inspiration for marketers. The below post was shared on the page highlighting the brilliance of the Barbie Movie marketing. The post particularly highlights the outdoor advertising finesse of the team.
A simple pink billboard is all it takes to make an announcement! How cool is that? The campaign highlighted here is a strong reminder of the significance of brand color in marketing. And it shows how when consistently used your brand color can speak for your brand most effectively.
From an entire Barbie-themed Airbnb to the Barbie-branded Xbox console and more, the marketing team for the movie has left no marketing channel untouched. This omnichannel approach has earned a lot of accolades for the team and an ample amount of media coverage as well!
The new phase in local search
If you have been following all the AI news on social media or if you have been reading our KIMP’s Picks editions from the past few weeks, you might already know about Google SGE and the many updates released recently.
With all these changes being made for optimizing the experience using generative AI, the way search results are displayed has been changing. But what do all these changes mean for local SEO? That’s exactly what the post from Moz featured below talks about.
From a Form to find missing reviews to live chat on the Google Business Profile, the post featured talks about a lot of useful updates to local search that any business owner or marketer should know about.
YouTube Shopping Affiliate program
About 40% of shoppers reportedly have made a purchase based on products discovered on YouTube. Undoubtedly YouTube is one of the most crucial components in marketing these days. To enhance the platform’s significance in marketing and to make it easier for content creators to share their recommendations, the YouTube Shopping Affiliate program has been introduced for advertisers.
If you are new to this feature and if you wish to explore more about its benefits, the below post from the YouTube Advertisers page gives a quick overview.
In addition to content creators, brands can also use this idea to tag products and make their videos shoppable.
People react to Google Analytics 4
Google recently enforced Google Analytics 4 switchover and there have been mixed reactions from marketers everywhere. Some even felt that Universal Analytics is now dead with the new update. The migration is supposed to be for the long-term benefits of marketers and brands but it has not been an easy one for many.
The below Tweet from Search Engine Land summarizes 13 of the “funniest reactions” to GA4 migration.
In the Content Marketing Realm
The growing popularity of long-form content
There’s one more post from YouTube advertisers that caught our attention and that is the below Tweet about the popularity of long-form content. The post summarizes the common trait in all the winners of the Cannes Lions International Festival of Creativity.
What do #CannesLions2023 winners @ClashofClans, @Nike, and @Apple have in common?— YouTube Advertisers (@YTAdvertisers) June 28, 2023
They’ve harnessed the power of long-form, story-driven content on YouTube to capture — and keep — attention. pic.twitter.com/7Y3QvWt788
All of these winners namely Clash of Clans, Apple, and Nike have mastered the art of long-form content. So if you are still thinking that short-form videos alone will take your brand to the next level, think again! Yes, it’s time to revisit your content strategy!
The rules for investing in content tech
From AI content creators to automation tools, brands have been extensively investing in content creation tech and tools. But even if you have enough budget, investing everywhere is not going to bring the results you want. The below Tweet from Content Marketing Institute, a leading online resource for all the latest content marketing news, talks about cautiously investing in content tech.
The post highlights how it is important to understand what works for your company. It also goes on to talk about the need for changes in the process in order to ensure that the new content tech actually makes a difference. So, if you are planning to invest in a content tool or technology just because everyone else is, stop! Think about the relevance of the tech to your business and make a wise decision.
In the Design Realm
Artistic QR Codes
If you have been active on social media, you must have come across the recent trend of creating QR codes. After all, if you can add an artistic touch to a functional detail in design, it would change the design so much!
A popular AI-based image generation tool Stockimg.ai recently introduced its artistic QR code creator. This will simplify the process of generating creative QR codes for your marketing designs.
Stocking.ai announced this new product in the below Tweet.
Our new product, where you can generate artistic and scannable QR codes with artificial intelligence for free, is now launching on Product Hunt.— Stockimg.ai (@stockimgAI) June 26, 2023
We are waiting for your support and votes so that we can finish the day as 1st among other products, thank you in advance ✨ pic.twitter.com/2NFI5Ud4vo
Data visualization in Canva
Among the many things you can do on Canva, one is easy data visualization. So, if you are putting together a report and need graphs to represent the data, Canva Flourish can be of great help. The below Instagram post is a quick intro to the Flourish tool on Canva.
There are several such less-known yet powerful features on Canva. Professional Canva designers ensure that your design is creating putting all these great features to good use. Working with Canva designers further simplifies your job and saves time too!
Did you know that with KIMP’s Canva Graphics subscription, you can work with a designated team of Canva designers for your projects?
In the AI Realm
The AI startup all the big brands are investing in
There’s a new tech company dealing with artificial intelligence tools like chatbots and the company is making headlines for having garnered $1.3 billion of funding. What’s even more interesting is the fact that the investors here include major tech players like NVIDIA, Microsoft, and others.
Inflection AI announced its new achievement in the below Tweet.
It’s a big week! We’ve raised $1.3 billion and are building the world’s largest AI cluster (22k H100s).— Inflection AI (@inflectionAI) June 29, 2023
We’re grateful for our investors and new funding that will help us accelerate our mission to make personal AI available to every person in the world. https://t.co/l2MPlhgqVl
The investments are for a personal AI titled Personal AI (pi.ai). Growing investments in companies like this one are proof that AI in chatbot technology is definitely worth looking forward to.
AI in game content creation
Artificial intelligence has been making waves in the graphic design and video design segments recently. And now it is in the game development segment as well. Unity Games recently announced its AI tool Unity Muse which allows game developers to tap into the potential of generative AI in game design.
The below Tweet from Unity Games shows a quick preview of how developers can now tackle game content and 3D experience design with simple text prompts.
Imagine more with Unity AI 🔮 Introducing:— Unity for Games (@unitygames) June 27, 2023
⭐ #UnityMuse, a platform of AI capabilities for content creation, with Muse Chat for AI-based search now in closed beta
⭐ #UnitySentis for AI-powered experiences at Unity runtime, now in closed beta
Learn more: https://t.co/PThr4Ju0d4 pic.twitter.com/ggVqJKaEVF
AI Chrome extensions
Stand-alone AI tools a great. But what if you could integrate them into your browser and use them seamlessly everywhere? That sounds like a convenient option, right? In the below LinkedIn post, Alan Harris, CEO of Standup, a generative AI platform for operations automation, talks about productive Chrome extensions.
From instant grammar checks to content suggestions, these extensions cover various aspects.
How many of these have you tried?
The market growth of generative AI
Generative AI technology has been growing explosively and branching out into various sectors. The tech has even convinced skeptics and has gotten them to try at least one generative AI tool. After all, that’s what almost everyone talks about these days.
Steve Nouri, Founder of Generative AI (a leading online resource for all AI-related updates) shared the below LinkedIn post highlighting some key aspects of the growth of generative AI. At the current pace of growth, the generative AI market is projected to grow from $40 billion in 2022 to $1.3 trillion by 2032.
AI for Meta content recommendations
Personalized content recommendation is one of the most dependable ways to increase engagement. Netflix is a trendsetter in this area. And now Meta has announced that it will be using artificial intelligence to provide content recommendations on both Instagram and Facebook. This means that the content you see is more likely to be tweaked to your liking.
AI-driven recommendations help people dive deeper into their interests and discover new things while also supporting creators in finding new audiences for their work.— Meta AI (@MetaAI) June 30, 2023
Today we're sharing details on how we’ve built these AI-powered discovery features for Facebook & Instagram ⬇️
This AI upgrade to recommendations will ensure that the content a user sees is more accurately aligned with their interests. To brands, this means being prepared to create more content aligned with the niche and a clear definition of the target audience.
Feature updates and algorithm changes
Other than all the posts we liked in the marketing, design, and AI segments, we also thought of bringing to you some of the new feature announcements, algorithm updates, and rumored updates to various social media platforms. Curious to hear about them? Let’s go!
Instagram to become more teen-friendly and family-friendly
About 8.5% of Instagram users are aged 13-17 years. The younger audience has also been the fastest growing with respect to user demographics. Considering the changing audience dynamics, Instagram has announced a few new features to support teens and family audiences.
From Quiet Mode to improvements in filtering DMs and parental supervision tools, Instagram announced a whole lot of updates in the below Tweet.
For the fam 💑 Here are some new features to support teens and families — Instagram (@instagram) June 27, 2023
1. Quiet Mode lets you silence notifications for a period of time 💤Rolling out everywhere. pic.twitter.com/75NHupVMZX
Limits to the number of Tweets you can read per day
Yes, you read that right. It’s not a limit to the number of Tweets you can post but to the number you can read per day! Elon Musk Tweeted the introduction of reading limits on Twitter as a “data scraping” measure.
The limits were earlier announced to be:
– Verified accounts 6000 posts/day
– Unverified accounts 600 posts/day
– New unverified accounts 300/day
After a few changes, the numbers have been increased to 10k, 1k & 0.5k respectively.
The response to this announcement has not been that great after all. It might come as a blow to content creators and other heavy Twitter users.
Now to 10k, 1k & 0.5k— Elon Musk (@elonmusk) July 1, 2023
LinkedIn algorithm update
While most social media platforms and their algorithms change nearly every day, LinkedIn is one to take it slow. But even there with the introduction of AI post generation and other features, a lot of change is anticipated.
Jason Feifer, Editor in Chief of Entrepreneur Magazine, shared the below LinkedIn post summarizing all the updates to the LinkedIn algorithm.
The post highlights how different LinkedIn is in comparison with other social media platforms. Especially with respect to the craze for going viral! Because LinkedIn has not been in favor of unfair advantages to certain posts.
To sum it up, the changes include
- Prioritization of posts sharing knowledge and advice
- Timely display of posts to followers
YouTube testing a way to tackle adblockers
Adblockers came as the cause of the downfall of display ads. But yes, display ads are still very valid and still pretty relevant and cost-effective too. However, we cannot deny the fact that other advertising media feel much more productive thanks to the absence of adblockers.
However, adblockers for YouTube are still a problem for some advertisers. The below Tweet from the tech news website The Verge talks about YouTube testing a measure to tackle adblockers. The platform is reportedly trying the option of blocking videos for users who have adblockers enabled.
While that comes as good news to advertisers, to YouTube users, this means that the only way to bypass ads will be to pay for a premium subscription.
Rumored Pinterest backend update
As the digital platforms in the MetaVerse and the Alphabet universe have been seriously working on AI and related tech to personalize the experience, Pinterest is reportedly going with an old-school method.
Supposedly, the platform is testing a process to scan users’ emails to understand their interests and tailor the experience. While the idea is to improve Pinterest’s targeting approach, it sounds somewhat intrusive and we are not too sure if everyone will be fine with allowing the platform to go through their inbox.
Social Media Today, a hub for all the social media news and updates shared the below Tweet talking about this rumored update to Pinterest.
We're not sure about this https://t.co/zpJwBFHep0— Social Media Today (@socialmedia2day) July 3, 2023
Measures like these remind us that there is a thin line between personalization and violation of privacy. The success of an idea really depends on how well a brand understands this difference.
Time to tell our goodbyes
With that, we come to the end of the KIMP’s Picks 3rd July Edition. And these were the posts that grabbed our attention this past week. We hope these were inspiring enough to get your creative juices flowing. Stay tuned and we’ll be back with another round of social media posts next week.