Unlimited Design Services for UI Design: What’s Included (and What’s Not)

Unlimited design services are often associated with marketing designs. Businesses and marketing teams think of social media graphics, logos and other designs when they think of design subscriptions. Yes, these are all covered in most design subscriptions but that’s not all. A growing number of unlimited design services now include UI and web design support – landing pages, app screen designs, website mockups, and more. So, today we’re diving deep into unlimited design services for UI design. 

Whether you are a startup building your first product, a marketing team that needs landing pages designed faster, or a growing business that wants consistent web design support without the overhead of an agency, this guide is for you. We break down what these services typically include, where they draw the line, and which providers are worth considering if UI design is a core part of what you need.

What Does UI Design Actually Involve?

UI design (user interface design) is the process of designing the visual layer of a digital product. It covers everything a user sees and interacts with on a website, web application, or mobile app. That includes layouts, typography, color systems, buttons, forms, navigation menus, icons, and the overall visual hierarchy that guides a user through a page.

UX design (user experience design) focuses on the logic and flow of how a product works, not how it looks. A UX designer maps out user journeys and information architecture. A UI designer translates that structure into a visual interface. The two disciplines overlap significantly, but they are not the same thing.

Web design, on the other hand, is a broader term that encompasses both the visual design of websites and, in some contexts, the front-end development that brings those designs to life in a browser. 

Understanding these differences matters when evaluating unlimited design services, because different providers draw the line in different places. Some cover the full visual design of websites and app interfaces. Others cover marketing-focused elements of web design like landing pages, but stop short of product UI. Knowing what you actually need is the first step to finding the service that can deliver it. 

Why UI Design Is Particularly Hard to Outsource

Outsourcing UI design is not like outsourcing a social media graphic or any other marketing or branding asset. In this case, the stakes are higher, the briefing is more complex, and there is a higher chance of misalignment. 

Context takes time to build 

Good UI design comes from a clear understanding of product context. So a designer working on your app screens needs to understand not just your brand guidelines but your product logic, your user flows, your existing component library, and the constraints of the platform they are designing for. A single brief often cannot accurately capture that context. It builds over time, through repeated collaboration and feedback. 

This is why one-off outsourcing is not an ideal choice for UI design. For instance, a freelancer hired for a single project starts from zero every time. Or if an agency is hired for a specific scope, they deliver the design and the collaboration ends there. Neither model accounts for the ongoing, iterative nature of UI design work. 

UI design is almost always a work in progress 

Unlike a logo or a brand illustration that reaches a natural completion point, UI design is rarely truly finished. Products evolve. Screens change. Apps and websites need to change too! 

Based on user feedback, brands face new requirements. Hence, A/B tests reveal better approaches. The design needs to keep pace with the product, which means the outsourcing model you choose needs to support ongoing iteration, not just one-time delivery.

This is precisely where a dedicated subscription team has an advantage. A team that has worked on your product for several months understands your design system, knows your brand and preferences, and can execute iterations quickly and consistently. And this happens without having to re-brief a new team for every new feature to be added or every update to your UI design.

Benefits of Using Unlimited Design Services for UI Design

For teams that have struggled with the above challenges of outsourcing UI design, there is a recently popular option – unlimited design service. Let’s talk about a few benefits that make unlimited design services for UI design a more attractive choice. 

A dedicated design team that learns and understands your brand and product 

The single biggest advantage of a subscription model for UI design is the dedicated team structure. Unlike a freelancer who starts from scratch on every project, or an agency that exists once a project wraps, a subscription team stays with you. Over time, they build genuine familiarity with your product, your design system, your users, and your preferences. 

This leads to faster delivery and more consistent output the longer you work together. But remember, some unlimited design services only support dedicated creative teams with higher tiers and not with entry-level plans. So, compare the plans to find the right fit. 

Predictable costs for all your unpredictable design needs 

UI design needs are rarely linear. Some months, you need five landing pages designed for a product launch. Other months you need a handful of app screens updated based on user feedback. With traditional outsourcing models, this unpredictability creates budget unpredictability as well. In contrast, a subscription fixes your monthly cost regardless of how much or how little you need in any given month. This makes it significantly easier to plan and manage your design budget. 

But don’t worry, UI design is not the only inclusion in your monthly fee. The subscription covers a wide range of other design categories, ensuring that your monthly expenses are being utilized fully. 

Unlimited revisions without hidden fees 

Revision rounds are where traditional UI design outsourcing gets expensive and frustrating. Agencies include a fixed number of revisions in their contracts. Freelancers bill by the hour. Either way, asking for another round of changes means being ready to pay extra. 

Unlimited revisions remove the hassle entirely. You iterate until the design works, without worrying about hidden fees adding up to your monthly design bills. 

Faster turnaround than you would expect 

The assumption that UI design takes weeks is largely a product of the traditional agency model, where projects move through multiple stakeholders and approval layers before a designer picks them up. 

In contrast, subscription services are built for speed and efficiency. You can expect a landing page mockup to be delivered in a day or two. App screens and more complex UI designs might take longer but you often see the timer running and get a clear picture of the progress. On the whole, the turnaround is still significantly faster than a comparable agency engagement.

One partner for all your design needs 

For most businesses, UI design needs don’t exist in isolation. Your new landing page needs to align with a new social media ad you are running. When there is a product update or a new feature on your app, you need supporting social media graphics like teasers to keep your audience in the loop. Considering all these, siloed design teams for each type of design requirement do not make sense. 

Besides, managing multiple design teams for each and tracking the progress in different places complicates the workflow as well. A subscription service eliminates these hassles by covering UI design and other marketing and branding designs all in one subscription. 

With the same team working on all your assets, visual consistency is easier to achieve and scaling as your product grows feels easier too. 

Okay, so now you are convinced that unlimited design services for UI design are a practical move after all! Then comes the big question – what does your monthly subscription fee actually cover? 

To learn about all the inclusions in a design subscription, read our blog here. When it comes to UI design, let’s talk about what is included and what’s not. 

What Unlimited Design Services Cover for UI Design

Landing pages and marketing pages 

Landing pages are the most commonly included components in unlimited design services for UI design. 

Whether you need a standalone campaign page, a product launch page, or a promotional microsite, most services handle these as standard design requests. And designs are typically delivered as files ready for a developer to build from, or in some cases, directly usable on no-code platforms like Webflow or WordPress.

For marketing teams that regularly need new landing pages built around campaigns, this can be a huge plus. The same team that handles the rest of their marketing designs will also be able to design the landing page for the campaign.

Website homepage design 

Your website homepage influences the first impression a potential customer has of your brand. And as you know, first impressions are hard to undo. A well-designed homepage establishes credibility, guides visitors toward the right direction, and sets the tone for everything that follows. Unlimited design services that cover UI design help businesses design homepages that do exactly that.

Beyond aesthetics, there is a more pressing reason to invest in professional homepage design. Research from early 2025 found that 94.8% of the top homepages do not meet WCAG accessibility standards. Professional designers who work on UI design are trained to factor in accessibility considerations. So, they ensure the essentials like adequate color contrast, readable typography, clear visual hierarchy, and intuitive navigation, ensuring accessible homepage designs. 

Mobile app screens 

UI design capabilities included in design subscriptions are not just about websites and desktop interfaces. They also extend to mobile interfaces, including app screen designs. Because sometimes even brands with the most beautiful desktop websites struggle with achieving app designs that are equally aesthetic and functional. 

Unlimited design services for UI design often cover mobile app screen design as well. This means that the team can design individual screens or flows like onboarding, dashboards, settings, and product detail pages. These are delivered as static mockups rather than interactive prototypes. 

For startups in early product development or teams iterating on an existing app, this level of design support can meaningfully accelerate the process. 

UI components 

In addition to designing the layout and interface for whole landing pages, marketing pages and homepages, unlimited design services for UI design also cover individual components of web and mobile interfaces like buttons, input fields, cards, navigation bars, and icon sets. 

These individual elements are building blocks of an interface and can make or break the user experience. So, you can add these requests as part of your subscription to start strong. 

This is particularly valuable for growing product teams that need to keep their component library consistent as new features are added. Rather than having a developer improvise a new component style, a quick design request ensures everything stays visually cohesive across the product.

Website mockups 

Beyond individual pages, many unlimited design services will take on multi-page website mockup projects as well. This means that they can help design a cohesive set of pages that work together as a visual system. This typically covers inner pages like about, services, pricing, contact, and blog layouts, all designed to be consistent with the homepage and overall brand.

For businesses planning a full website refresh or building a new site from the ground up, designing the mockups through the design subscription makes perfect sense.

What Unlimited Design Services Do Not Cover for UI Design 

Full UX research and strategy 

Unlimited design services are design-focused and execution-focused. They design based on your brief. However, user research, usability testing, information architecture, and user journey mapping fall outside of the scope of unlimited design services. 

Hence, the more defined your UX thinking is before you submit a request, the faster and more accurately the team can execute.

Interactive prototypes 

Most unlimited design services for UI design deliver static design files, not clickable prototypes. If you need an animated, navigable prototype for user testing or investor demos, that typically falls outside most standard design subscriptions.

Front-end development

Design subscriptions deliver design files, not working code. Turning a mockup into a live, functional page requires a developer. The design subscription only covers the design layer. The build comes as a separate step. 

Wireframes and structural UX layouts 

While some unlimited design services do offer basic wireframing, most design subscriptions are optimised for visual design rather than structural UX work. Low-fidelity wireframes, user flow diagrams, and information architecture mapping are often not covered. So, if you need website or landing pages and app screens designed, you should be ready to provide your team with the necessary wireframes for them. 

Best Unlimited Design Services for UI Design 

KIMP

KIMP’s Graphics and Graphics + Video plans priced at $1397/month and $1697/month, respectively, both include website, app and UI design. 

KIMP’s graphics-focused plans cover landing pages, website mockups, app screen designs, and UI components as part of its standard scope with no separate tier or add-on required. 

The plans also include a dedicated design team, project manager, and access to the KIMP360 platform. Additionally, KIMP’s 7-day free trial makes it convenient for teams to try the team and workflow before paying for a subscription. 

Design Pickle 

Design Pickle has a single plan with multiple add-ons depending on how many daily hours you need from your creative team and the need for a Production Coordinator and Art Director. When paid monthly, the price starts at $1918/month and includes a wide range of design categories, including UI/UX assets and landing page graphics. 

The daily hour model allows teams to scale output by adding more hours to their plan. This makes Design Pickle a strong option for high-volume teams that need web and UI design alongside a wide range of other marketing design categories.

Draftss

Draftss covers basic UI design through its Experience plan starting at $590/month, which includes graphic design, web and app UI design, motion graphics, and video editing. For teams that also need development, the Build plan starts at $1,390/month and adds frontend development across WordPress, Webflow, Shopify, and React JS. 

This makes Draftss one of the few services where design and development are available under a single subscription, which can be a meaningful advantage for startups that need both.

Penji 

Penji’s entry-level plan does not include UI design, but its Marketing & Ads plan, as well as the Agency plan, include web design in Figma. These are priced at $995/month and $1497/month, respectively. 

But only the Agency plan comes with a dedicated team, which is crucial when it comes to iterative designs like web design. 

Unlimited Design Services for UI Design: FAQs

Is an Unlimited Design Service the Right Fit for Your UI Design Needs?

If your team regularly needs landing pages built, app screens updated, website pages refreshed, or UI components designed and you are currently managing that through a mix of freelancers, agencies, or an overstretched in-house designer, an unlimited design subscription is worth serious consideration. 

Also, since most design subscriptions cover so much more than UI design, you are not just solving one problem; you are getting a single creative partner that handles your social media graphics, marketing collateral, motion graphics, and UI design needs all under one predictable monthly fee. That streamlining alone saves a lot of time and effort for most teams.

Looking for a fuss-free unlimited design plan that takes care of all your design needs, including website, UI, and app design? Looking for a dedicated design team that helps infuse consistency into your designs? Sign up for a KIMP subscription. 

Register now for a 7-day free trial!