Unlimited Design for Marketing Teams: What’s Included and Why It Matters

Unlimited design for marketing teams – why are so many businesses suddenly switching to this model? And what does a design subscription actually deliver, beyond the buzz?

You’ve probably heard the basics – choose a subscription, pay a flat monthly fee, and submit as many design requests as you need, month after month. Sounds simple, right? But the real question is, what types of designs are actually included and what is outside the scope? That distinction makes all the difference! 

Whether an unlimited design makes sense for your business depends entirely on the kind of creative work your marketing team needs on an ongoing basis. So, today, we aim to answer this question for you. 

We’ll walk through what’s typically covered in a monthly design subscription and what’s usually not and where the model delivers the most value and how and when marketing teams can use it. 

If you are considering investing in unlimited design for your marketing team and wondering whether it is a strategic move, this blog is for you. 

Unlimited Design Service – An Introduction 

Let’s start with the basics. What is an unlimited design service? An unlimited design service is one that provides design support in a subscription model. As a flat-fee service, it charges businesses a fixed monthly fee for ongoing design support. 

In other words, an unlimited design service or design-as-a-service or design subscription is one that functions very much like your own design team.

What does “unlimited” mean? Contrary to traditional design outsourcing options, where prices are fixed based on the number of design requests, with unlimited design services, there is no cap on the number of design requests you submit. Some handle them one by one in a serial queue and some have multiple active requests with dedicated designers working on multiple designs simultaneously. 

So, the effective output volume, the number of designs you actually get per week or per month, depends on a combination of factors like:

• Number of active requests 
• Turnaround time 
• Workflow 

And others that impact delivery. Find out more about design output volume and turnaround time in our blog here. 

While different services function differently, there’s a basic structure you can expect with most unlimited design services for marketing teams:

• Unlimited designs 
• Unlimited revisions 
• Fixed monthly rates
• Dedicated design team (in most cases)
• Fast turnaround times
• Structured request management system 
• Flexible scaling options 
• Support for multiple brands (in most cases)
• Consistent quality control process

The next logical question that comes is what is covered in the monthly subscription fee? Let’s find out. 

What’s Included in an Unlimited Design Service?

Before we begin, know that this is a list of what’s covered in most design subscriptions. Some of these might only be available with specific plans with some services. Whereas some services like KIMP have clear tier-free pricing, where the graphic design plans all cover all the graphic design requests and motion graphics plans cover motion graphics design requests. So, it’s crucial that you compare the scope of each plan before you make a choice. 

1. Logo and brand identity 

Most marketing teams think of unlimited design services only when their design workload increases. But the truth is that a flat-rate design service makes sense right from the initial brand identity design stage. 

A few core brand designs that unlimited design services for marketing teams can cover include:

• Logo 
• Brand guidelines 
• Branded stationery 
• Email signatures 
• Business cards 
• Characters and mascots 
• Packaging design 

In fact, brand identity is one area where unlimited design can solve numerous limitations associated with traditional design outsourcing options. But why choose an unlimited design service for brand identity? 

Most freelancers and design agencies define limits on the number of revisions but branding designs like logos cannot be frozen in one shot. Unlimited design services support unlimited revisions and so you can work on multiple iterations until you get the logo that accurately captures your brand. 

Moreover, unlimited design services eliminate the issue of scope creep. Sometimes in branding, you start with a specific visual style in mind and then wish to explore another one. Or perhaps you start with just a logo and then decide that a mascot can strengthen your brand. In such cases, an unlimited design service ensures that all your requirements are met. 

2. Designs for digital marketing and advertising 

Once the brand identity is in place, the real benefits of unlimited design services for marketing teams start showing up more prominently. Digital marketing does not run on one design. You need multiple designs for multiple platforms, planned in a structured fashion and executed with visual consistency for each campaign. 

For instance, when you are launching a new product, you might start with teaser videos shared on Instagram Reels or TikTok, sneak-peek images for Instagram Stories, announcement posts for Facebook and X, carousels highlighting various features for Instagram and so on. The dedicated design team assigned by unlimited design services like KIMP makes it easier to achieve visual consistency across such diverse designs. 

So, what kinds of designs can unlimited design services support in marketing and advertising? 

• Social media posts for organic reach 
• Social media branding assets like profile pictures, banner/cover images, thumbnails for videos 
• Marketing newsletter graphics 
• Branded email headers 
• Blog images for organic web traffic 
• Paid ad creatives 
• Landing pages 

3. Print and outdoor advertising designs 

In addition to marketing and advertising designs for digital channels, unlimited design services for marketing teams can also handle designs for print. 

What types of print and outdoor designs are covered in most design subscriptions? 

• Flyers and posters 
• Event banners 
• Different types of retail store signage 
• Trade show booth graphics 
• Brochures 
• Billboard visuals 
• Magazine and newspaper ads 

Why choose unlimited design services for print designs? With the same team handling both your digital and print designs, you can be sure that your brand is represented consistently across all print and digital channels. So your flyers will not look worlds apart from your social media aesthetic. In other words, when customers find your business on a billboard and then visit your social media page or website for more information, there will be a seamless visual transition. 

4. Presentations and editorial designs 

Presentations and editorial designs are sometimes underestimated. Businesses might think that these are only required for internal communication or sometimes for communicating with investors. So, they might not get the same level of creative attention that most customer-facing designs get. 

However, design continuity is crucial across the whole brand design system, including editorial designs, designs for internal communication and presentations. All these underrated designs that often come as a surprise can also be covered conveniently with a single design subscription.

So, what kinds of editorial designs are included? 

• Sales presentations
• Investor pitch decks
• Webinar slide decks
• Internal strategy decks
• eBooks
• Whitepapers
• Case studies
• Lead magnets 

Some of these might be one-off design requirements that can be handled by collaborating with a freelance designer. But most of them require ongoing design support. Most importantly, some of these might be repurposed for various objectives. For instance, if you need an existing blog to be repurposed into social media posts, a dedicated design team means the same team that designed your blog graphics can create a visually consistent social media post. 

A notable detail here is that with some unlimited design services, a few plans do not include presentations. So, choose the right service and plan depending on how frequently you need presentations designed and how crucial they are to your strategy. 

5. Custom illustrations 

Some unlimited design services, like KIMP, cover illustrations by default but some have advanced plans to cover them. Some might differentiate between simple illustrations and hand-drawn styles. Discuss with the chosen service to understand the scope if illustrations are a critical part of your brand design system. 

Some brands, for instance, are known for their distinct illustration style. For instance, do you recall quirky illustrated styles when you think of Red Bull? The brand’s consistent use of illustration across its ads made this possible. 

Similarly, if you wish to incorporate illustrations consistently into your design system, a flat-rate design service makes perfect sense. In fact, with AI tools continuously challenging the future of illustration, it’s important to pick an unlimited design service that supports custom illustrations and has an AI-ready workflow, like KIMP. 

6. Designs for content marketing 

There are a variety of other content marketing assets you might need at various stages of the marketing funnel. The type and design format depend on the purpose and the audience you wish to target. 

These are recurring, format-driven design needs that are part of a repeatable marketing engine. Remember, these are not lightweight designs that can be taken lightly. In such cases, every little detail like readability, engagement and shareability matters. These could be in the form of:

• Infographics 
• Blog cover images
• Monthly newsletter visuals 
• Downloadable checklists 
• Podcast cover art 
• Lead magnet designs 
• Branded quote cards 

But why choose unlimited design services for content marketing visuals? Consistency is crucial across these visual formats and you need a creative partner who can support repurposing your designs at scale. Also, having a dedicated design team means that you have room for reworking your design when your lead magnets aren’t converting well. 

7. Ecommerce designs 

Designing for ecommerce means designing for a crowded online retail space where visuals are everywhere. Unlimited design services for marketing teams in the ecommerce space can cover designs like: 

• Ecommerce listing images 
• Brand graphics for digital storefronts 
• Category page visuals 
• Product mockups 
• Feature comparison charts 

In reality, ecommerce performance depends heavily on visual presentation. Layout hierarchy, trust badges, promotional framing, feature highlights, and comparison graphics all influence conversion rates. So, a dedicated design team that can handle a variety of design requests makes a big difference. 

To delve deeper into why an unlimited design service might be a good investment for ecommerce marketing, check out our blog here. 

8. Web and UI design 

Web and UI design is where marketing, product, and user experience intersect. It’s also one of the areas where confusion about unlimited design is most common. Because not all unlimited design services support website and UI design. 

With services that do cover web design, the focus is typically on the visual layer of web and interface design, not the coding or technical development. This includes: 

• Landing page mockups
• Website section designs
• Homepage hero layouts
• UI components (buttons, forms, cards, navigation elements)
• Conversion-focused landing page variations
• Microsite designs
• App screen mockups
• Visual redesigns of existing pages

To understand more about what aspects of web design are included in your subscription and what types of assets you should be able to furnish, get in touch with the customer support team of the chosen service. 

9. Motion graphics 

Many unlimited design services have plans that cover motion graphics as well. This includes:

• Animated video ads
• Audiograms 
• Demo videos 
• Cinemagraphs 
• Display loops 
• FAQ videos 
• Testimonial videos 
• Logo animations 
• Social media videos 
• UI/UX animations 

Most types of animated designs in the form of short-form videos are covered at a flat monthly fee when you choose the right subscription. For instance, when you choose KIMP, the KIMP Video plan and the KIMP Graphics + Video plan both include motion graphics designs. But simple GIFs are covered even in the KIMP Graphics plan. 

Another thing to note is that different services have different limits on the length of video that can be designed. For example, with KIMP’s video plans, you can request videos up to 3 minutes long. 

10. Video editing 

In addition to design support for short-form videos, many unlimited video subscriptions also support video editing. What types of services are covered in video editing? 

• Captioning and subtitle overlays 
• Text overlays 
• Trimming and sequencing clips 
• Transitions and effects 
• Animated typography 
• Intro and outro additions 
• Thumbnails 
• Repurposing long videos into short clips 
• Resizing videos for different platforms 
• Adding background music or updating the audio 

These are edits that turn raw footage into professional videos that boost your brand’s social media engagement and strengthen your reputation online. This is an underrated inclusion in many video subscriptions but something you definitely must explore when you collaborate with unlimited design services for marketing teams. 

Similar to motion graphics design, different services have different limits on the formats and lengths of videos that can be edited. For example, with KIMP’s subscriptions, you can request edits on videos up to 1 hour long. 

Unlimited Design Services for Marketing Teams: FAQs 

Unlimited Design is the Smarter Long-Term Move for Modern Marketing Teams

To conclude, if you have ongoing design requirements and are looking to scale and need an agile and reliable long-term creative partner, an unlimited design service is a practical move. A cost-effective one too! 

When you evaluate the scope of unlimited design services for marketing teams, you’ll realize that there is a lot covered at a fixed monthly fee. Predictability, the convenience of a dedicated design team and the flexibility to scale when required are just a few benefits to begin with. 

Ready to create a more robust design workflow to elevate your marketing strategy? Sign up for an unlimited design service, like KIMP! 

Register now for a free 7-day trial.