Product Marketing – Tips to Create Amazon Images That Sell
Amazon has made it possible for anyone to launch their dream business idea from home. Creating your virtual store takes minutes. What really matters is your product marketing strategy. And at the crux of it, you have Amazon images. Well-designed product images make a great first impression. Once you make a strong impression, a sale is more likely to happen.
How your customers perceive your product, how much they trust your brand – a whole lot of things depend on these Amazon images. That’s why we have put together some productive design tips to create product listing images for better conversions.
- Why Are Amazon Images So Important Anyway?
- 8 Useful Design Tips for Amazon Images
- 1. Comply with the Amazon requirements, to begin with
- 2. Plan your primary and secondary images
- 3. Keep it simple
- 4. Combining more than one photo for the primary image
- 5. Keep it authentic
- 6. Help customers understand the application
- 7. Use visual description to support your product description
- 8. Use stock elements with caution
- Product Marketing Done Right- by Creating Amazon Images With Kimp
Why Are Amazon Images So Important Anyway?
Did you know that nearly 75% of customers depend on product photos when making a purchase decision? So, yes, your Amazon images are important. Here are some more reasons why:
- First things first, good images mean a better ranking for your listing. Create images that meet Amazon’s product image requirements. (More on this a little later in this blog)
- The quality of your images is often equated with the quality of your product. If you are the buyer, will you trust a random brand with poor quality images or with irrelevant images? Probably not. So your customers wouldn’t either.
- Professional quality images help build a strong brand. You might start out by selling just one or two products. But to keep your scope open and to be ready to scale, you need to build a strong brand as a seller on Amazon. Your product images tell a lot about your brand itself. When you provide useful information through images you build trust.
- Good product images tell customers whether your product is relevant to them. And this increases the chances of customers clicking on the listing. After this, if you have a good product description and appropriate pricing, there would be hardly anything hindering the sale.
- Higher the number of clicks on your images, better will the ranking be. And this further increases the chances of sales.
So, to sum it up, your product images determine whether your customers trust your product and your brand. And therefore directly affect your revenue too. So, it’s totally worth working with professionals to get your Amazon images designed.
And whether you choose to work with designers or create the product images yourself, here are some design tips that help.
8 Useful Design Tips for Amazon Images
Every listing has one main image and one or more secondary images. Of course, adding secondary images is optional but to convey more information, convince your customers and make a sale happen, secondary images can be of great help. We’ll give you some practical ideas to create both primary and secondary images for your Amazon listing.
1. Comply with the Amazon requirements, to begin with
Amazon has a set of standards defined for the product images. It is important to adhere to them, especially for the main image. Meeting all the product image requirements of Amazon improves the chances of your product images ranking better in searches. And lowers the chances of the images being rejected.
Therefore, the first step to creating Amazon images will be to understand the basic image requirements of the site.
2. Plan your primary and secondary images
The first step will be to understand what the primary image contains and what the secondary images will contain. Will these be images of your product alone or a real-life scene showing your product in the actual setup? And if you want to include just the product, should you focus on the whole product or a particular feature?
This can be a confusing decision, right? To understand this, clearly define what your customers are looking for when they buy that particular product. For example, for a pair of wireless earbuds, the product itself makes a good primary image.
However, for listing home furnishing items, like a curtain, a lifestyle shot of the curtain on a window/door will make a good primary image. This gives them a good sense of what the curtain would actually look like on their window.
You can always add a close-up shot of the fabric texture or the prints in the secondary images. Because only if the basic appearance of the product makes an impact on them customers will click on the listing. And when they do, they are curious about the product. That’s where these additional details like the fabric and prints come into the picture.
So, plan out your photos and understand what type of product photo to use where.
Kimp Tip: When you have to create real-life scenes to show what the product looks like you can always use product mockups.
Want to create professional product mockups that make your listing shine? Choose a Kimp Graphics subscription.
3. Keep it simple
Simplicity should be your goal for both primary and secondary images. Adding too many design elements or placing your product in a crowded setting can both affect the impact.
- If there is too much text in your image, it can cause information overload. Customers are deviated from what they were looking for.
- And if there are too many objects in the lifestyle shot of your product, customers are distracted. Sometimes this leads them to start looking for a totally different product. Have you ever caught yourself suddenly thinking about wall decor when you look at some fancy product shot of a curtain in a well-furnished room?
- And finally, visual clutter makes your listing look clumsy. And this stands in the way of building trust.
Here is an example of a simple listing image.
The blurred-out background and the text color that effortlessly blends with the background, help the image convey the intended message without distracting customers away from the product.
4. Combining more than one photo for the primary image
There are some products where the functionality weighs much more than the external appearance. In such cases, your main image should show more than just the exteriors of the product.
For example, when you buy a designer purse, you might be more concerned about the looks of the product. But when you buy a purse organizer insert, you might be more concerned about the kind of storage that the organizer supports rather than just the looks.
Take a look at these images below. Both these are listings that show up when you search for “travel cable organizer case”. Which of these listings are you most likely to click? The first one, right? Because it shows what the product actually looks like on the inside along with the external aesthetics.
By adding the essential details you are reducing the amount of effort it takes for customers to understand your product and make a decision. And this can significantly improve conversions.
Kimp Tip: When you have to add multiple images within the same frame, do not ignore the borders or the need for a white background. Position your images such that they look visually balanced.
5. Keep it authentic
Did you know that 22% of returns are because the product delivered does not look like what’s in the product images? Has this ever happened to you? You do not want to put your customers through the hassle. Slightly touch-ups of your product shot are totally fine. After all, you want the image to look professional and catchy. But that does not call for unwanted image manipulation.
When a customer returns your product because it looks totally different from what you show in the product images, they remember the poor experience. They are most likely to go with your competitor and never return to your brand.
You can always seek a professional product photographer’s assistance to capture your product in the best light.
Need help in removing the background in your product shots to create simple primary images? The Kimp team can help.
6. Help customers understand the application
A product is just a product until you tell customers how it is a gadget that solves their problem. Or in other words, when you use your product images to convey the application of the product, you make a better impact.
Here is an example.
The above image for a backpack listing makes perfect sense because you instantly understand that the backpack is suitable for business use and student use.
7. Use visual description to support your product description
One of the main reasons to add secondary images will be to give a clearer description or demo of your product. If it is something that people will wish to see in action, you can include live-action shots or even a product demo video.
And if it is something they compare based on particular features, highlight them one by one in your secondary images. Use these images to convince customers that your product is better than the other options in the same category.
In the above image, customers often will have missed the tiny USB-C pass-thru on the bag, if the image had not highlighted it. And simply saying “large font pockets” would not have much of an impact. So the image gives an idea of the kind of things and the number of things that can be stored.
Clear product descriptions and secondary images like the one above go hand-in-hand. Together they tell your customers how the product fulfills its purpose. And how it is worth its price.
8. Use stock elements with caution
To create an actual listing image you might be using stock photo elements here and there. But there are a few things to remember when you do:
- For the main product, a stock image will not work. Your product might be a very common one in the market. And there might be many other listings very similar to yours. All these should not be excuses to simply pick a stock image of the product you sell. Use an actual product photo. A good smartphone is enough to take a product photo. Here is a blog that tells you how.
- When you use stock elements for the mockup or background, understand the licensing. And stay away from photos with watermarks. Your listing image quality makes or breaks your customers’ trust. You cannot risk losing it simply because you forgot that there is a watermark in the background.
Finally, if you do not find stock elements that go well with your product, you can use creative illustrations or even illustrated icons to highlight what’s special about your product. That helps create an authentic representation of your product.
Product Marketing Done Right- by Creating Amazon Images With Kimp
Unlike other marketing designs where you need to incorporate multiple design elements to create an impact, with Amazon images, your product is the hero. Talk about it without any fluff. But yes, you can always add text and scaled versions of particular features to highlight them. If all these sound tedious, leave the Amazon graphics part to us and focus on other product marketing tasks. Not to forget, all your marketing designs are also included with your Kimp subscription. And if you think adding a demo video will help, you can always combine graphics and video with Kimp Graphics + Video. With this, you will also have social media videos to promote your product. And thus be able to drive more traffic to your Amazon store.
Start your free 7-day trial and see how a design subscription can change your product marketing game.