KIMP’s Picks March 27th: Weekly Highlights In Design, Marketing, AI, & More

Another week, another overwhelming round of updates across AI, design, marketing, and social media. If your feeds have been moving faster than you can keep up with, you’re not alone. That’s exactly why we do this. Welcome to the KIMP’s Picks’ March 27th Edition! 

From AI updates from the big names in tech to exciting news from popular social media platforms, we’re exploring all the shareworthy posts from this week. Ready for your quick recap? Let’s get started! 

In the Marketing Realm 

Using Google Analytics to identify valuable customers 

Not every customer is equal and Google Analytics wants to help you differentiate them and target the right groups. The platform uses machine learning to generate predictive metrics directly from your event data, giving you a clearer picture of future user behaviour without any extra setup.

There are four key metrics to know. Purchase probability tells you how likely an active user is to buy within the next seven days. Churn probability flags users at risk of going inactive. Predicted revenue estimates how much a user could bring in over the next 28 days. And in-app purchase probability does the same for mobile app users.

These metrics feed into GA4’s audience builder, letting you create targeted segments. Their recent post here delves deep into this. 

Google brings AI video generation to Google Ads with Veo 

Google has officially launched Veo inside Google Ads, and it’s a big deal for advertisers who are looking to tap into AI video generation to enhance their Google Ads. 

Available now through Asset Studio, Veo lets advertisers convert still images into high-quality videos ready for Google and YouTube campaigns. Activewear brand Rhone is already showcasing what’s possible with the tool.

Paired with Nano Banana, Veo handles the heavy lifting by building, animating, and scaling creative output. Additionally, advertisers can also tailor assets to specific audience interests, making personalisation far more accessible than before. And because Veo makes it easy to create multiple ad variations quickly, creative fatigue becomes much less of a concern. 

Google’s Commerce Media Suite just got a major upgrade 

Google is doubling down on commerce media, and this week’s updates make its ecosystem even more productive. 

This comes from the new collaboration between Kroger Precision Marketing and Display & Video 360. Brands can now tap into Kroger’s shopper audiences built from real purchase data and activate them across YouTube and third-party inventory. 

Given that consumers watch an average of 90 million hours of shopping content on YouTube daily, that’s a powerful combination that benefits advertisers. 

Virgin Voyages uses Google AI to deliver personalized ads 

Google’s recent post explores a unique campaign by Virgin Voyages. Considering that a lot of brands in the cruise marketing segment look alike, Virgin Voyages decided to tap into Google’s AI tools to create something unique. Their recent campaign called “Postcards from Your Future Self” makes every ad feel like it was made just for you.

The campaign, launching later this year, captures real-time browsing signals and converts them into personalized, cinematic creatives. Gemini interprets the session data, then briefs Imagen and Veo to generate bespoke postcard-style visuals and videos, pulling from an approved brand library.

The result is hundreds of unique ad variations, each showing a traveller their future holiday before they’ve even booked it. For brands, this signals a new benchmark in personalisation. 

Google Marketing Platform will now help marketers do more with less 

Google is bringing its most advanced AI directly into Google Marketing Platform to help advertisers create smarter campaigns and reap better returns with less manual effort.

Notably, Display & Video 360 is getting a significant Gemini-powered upgrade. Also, the Marketplace now proactively curates media packages before campaigns even go live. New additions like YouTube Creator Takeovers, Creator Partnership Boost, and Pause Ads give brands more ways to capture attention across YouTube and CTV, including a live sports biddable suite that lets you reach fans mid-stream and re-engage them on Shorts.

Google is also strengthening its privacy-first approach. Confidential Publisher Match allows brands to combine their first-party data with publisher signals securely, enabling more precise targeting and measurement without added complexity.

These updates signal a major shift toward AI-led, full-funnel marketing, giving brands a smarter way to drive measurable results.

In the Content Marketing Realm 

Do you have an entity home page?

With SEO changing constantly and with AI search gaining popularity, brands need to rethink their content strategies. This also includes revisiting their websites, including crucial elements like the Home page and About page. 

Search Engine Land recently shared a post discussing a new perspective in search that highlights the growing importance of the “entity home”. Entity Home is a single page, usually the About page, that defines how AI systems and users understand a brand.

This page acts as the central source of truth. It helps algorithms identify who you are, what you do, and whether you can be trusted. Moreover, it also plays a key role for users who want to verify credibility before taking action.

A key trend is that search is no longer just about rankings. AI systems now evaluate brands as entities. That means they cross-check claims across multiple sources and look for consistency. Your website makes the claim, but third-party mentions validate it. 

What this means for brands is simple – if AI can’t clearly understand and verify your identity, you risk becoming invisible in search.

In the Design Realm 

Sprite launches its biggest global refresh in recent times 

Sprite has unveiled its biggest global refresh yet with the launch of “It’s That Fresh”, a new platform designed to unify its brand identity and deepen its connection with younger audiences.

The update introduces a revamped logo, new packaging, and a distinct sonic identity called Sprite Sound. The goal is to stay culturally relevant by showing up where Gen Z already spends time, including music, basketball, street culture, and food.

The strategy leans heavily into “cultural relevance” rather than traditional advertising. This update is significant because it signals a shift from broad marketing to hyper-niche cultural integration, proving that brands must co-create with communities to maintain Gen Z loyalty.

Firefox reinforces its identity centered around its new mascot, Kit 

Mozilla Firefox has introduced a new mascot called “Kit” as part of its effort to make browsing feel more personal, trustworthy, and user-first in an increasingly complex web environment.

Kit appears during key moments in the browser experience, like onboarding or feature discovery, offering subtle encouragement without interrupting the user. The character also extends beyond the browser into campaigns, social media, and community events, acting as a visual symbol of Firefox’s values.

This move highlights how brands are using character design and storytelling to build trust, signaling that emotional connection and clear values are becoming key differentiators in tech branding.

Need help designing a mascot for your brand? Get KIMP! 

In the AI Realm 

Claude expands mobile capabilities with access to popular work tools 

Claude is bringing key workplace integrations to mobile, making it easier to manage tasks on the go. Based on this update, users can now interact with tools like Figma, Canva, and Amplitude directly from their phones.

Additionally, this update allows users to review design files, create presentations, and analyze dashboards without needing a desktop. It streamlines workflows and keeps teams connected, even when they’re away from their main work setup. 

Anthropic launches “Auto Mode” for Claude Code 

Claude Code has introduced Auto Mode, a new feature designed to help developers run longer tasks with fewer interruptions while maintaining safety.

Previously, users had to approve every file change or command, which slowed down workflows. Auto Mode changes that by allowing Claude to make permission decisions on its own. A built-in classifier reviews each action before execution, letting safe tasks proceed automatically while blocking potentially harmful ones like mass file deletion or data leaks. 

Currently available as a research preview for Team users, the feature will soon expand to Enterprise and API users, supporting models like Claude Sonnet 4.6 and Opus 4.6.

Google introduces Lyria 3 Pro to scale AI music creation across platforms 

Google is rolling out Lyria 3 Pro, its most advanced AI music generation model, across multiple products to make high-quality music creation more accessible and flexible.

Lyria 3 Pro allows users to generate tracks up to three minutes long with greater control over structure, including intros, verses, and choruses. The model is designed to better understand composition, making it easier to create more polished and dynamic music.

The tool is now available across platforms like Vertex AI, Google AI Studio, Gemini, and Google Vids. It also powers ProducerAI, a collaborative tool built for musicians and creators to refine full tracks.

Google brings new Gemini features to TV 

After recently expanding Gemini features in Workspace, Google is now bringing more AI-powered features to TV. 

The update aims to end “scroll fatigue” by providing rich, visual answers to common questions. Instead of just text, users asking for recipes will now see video tutorials, while sports fans get live scorecards and streaming links. A new “Deep Dive” feature also turns the TV into an educational tool, offering narrated, interactive walkthroughs on topics like health, technology, and economics.

Claude can complete tasks in Cowork by interacting with your computer 

Claude can now interact directly with your computer to complete tasks in Cowork and Claude Code. When no connector or tool is available, Claude can click, type, open apps, and navigate your screen just like a human would. It works in your browser, local files, and development tools automatically, with no setup required.

This feature is currently a research preview for Pro and Max plans on macOS (Windows coming soon). Claude uses a hierarchy of access, connectors first, then the browser, and finally direct screen interaction if needed. Each action requires user permission, and some apps are blocked by default. 

Notably, computer use is trained to avoid risky operations like financial transactions, file deletion, or handling sensitive data, but Anthropic recommends that users remain cautious.

ChatGPT evolves into a visual shopping assistant 

ChatGPT is making it easier to shop when you’re not sure what to buy. Instead of hopping between sites or reading endless “best of” lists, users can now describe what they want, refine choices through conversation, and compare options side by side. New visual browsing lets shoppers see products, compare prices, reviews, and features instantly. Uploading an image can also help find similar items.

Behind the scenes, the Agentic Commerce Protocol (ACP) connects merchants and users, ensuring product feeds are accurate and up to date. Leading retailers like Target, Sephora, Nordstrom, and Walmart are already integrated, and Shopify merchants’ catalogs appear directly in ChatGPT. Users can even explore products and complete purchases within a seamless in-app experience while merchants maintain their brand presence.

Google transforms Stitch into a full design canvas for rapid software creation

Google’s Stitch is evolving from an idea-generation tool into a full AI-native design canvas, letting anyone turn natural language into high-fidelity UI designs. Instead of starting with wireframes, users can explain objectives, inspirations, or desired user experiences, and AI helps explore multiple directions quickly.

The new Stitch interface features an infinite canvas to support everything from early sketches to interactive prototypes. A design agent tracks progress across the project, while the Agent manager lets users work on multiple ideas in parallel. Additionally, designers can also import or export design rules via DESIGN.md or directly from URLs, making it easy to reuse systems across projects.

OpenAI is shutting down Sora 

OpenAI recently announced that it is discontinuing Sora, its video generation app launched last year, to focus on research and products with higher real-world impact. Sora had gained early popularity on the App Store but faced challenges including copyright concerns, content misuse, and high computing costs.

The company is shifting resources to world simulation research for robotics and other AI tools aimed at solving practical tasks.

OpenAI introduces “Library” for easier file management in ChatGPT 

ChatGPT now automatically saves files you upload or create, including documents, spreadsheets, presentations, and images, to a secure Library on the web. This makes it easy to access, search, and reuse files in future chats without uploading them again. Generated images still appear in the Images tab.

To use a saved file in a chat, open the composer menu, select “Add from Library”, and choose your file. You can browse or search your Library, filter by type, and manage your files easily. Files stay in your account until you manually delete them, with deletion taking up to 30 days to complete on OpenAI systems. File size limits include 512MB per upload for general files, 50MB for spreadsheets, and 20MB for images.  

Temporary Chats and ChatGPT Health uploads are not saved, and OpenAI uses your saved files according to your data settings. Content may help improve models if you’ve opted in to “Improve the model for everyone”.

Google introduces Agent Skills 

Google DeepMind has introduced the Gemini API developer skill to help coding agents stay current with fast-changing SDKs and best practices. Large language models often struggle with up-to-date knowledge, and this skill bridges that gap by providing high-level API overviews, sample code, SDK details, and links to documentation.

The skill can be installed via Vercel or Context7, and its performance was tested on 117 Python and TypeScript prompts across tasks like chatbots, document processing, and streaming content. According to Google, results show major improvements for the latest Gemini 3 models, with pass rates jumping from as low as 6.8% to over 95% in most categories. 

Social Media Feature Updates and Algorithm Changes 

TikTok unveils high-impact ad solutions at NewFronts 2026 

TikTok introduced a suite of new advertising products at the IAB NewFronts event. These updates are all aimed at helping brands connect with engaged, culturally active audiences. 

The lineup includes Logo Takeover, where brands co‑brand with TikTok on the app’s launch screen to make a strong first impression. Secondly, Prime Time lets advertisers deliver up to three sequential ads in high‑engagement windows. Finally, TopReach combines high‑visibility placements for broader daily reach. 

TikTok is also expanding the Pulse suite with Pulse Mentions and Pulse Tastemakers, which place ads alongside trending content or next to creator communities.

According to TikTok, these formats are all designed to help brands join conversations organically rather than interrupt them. So they all help maximize visibility during key moments.

Snapchat’s high-impact ad solutions 

Snapchat is emphasizing its ability to capture meaningful user attention, with nearly 3 out of 4 users reporting that their time on the platform feels valuable. Users who find time meaningful are more likely to engage with ads and take action, making Snapchat effective across awareness and conversion campaigns.

Also, the platform is rolling out Total Snap Takeovers, giving brands top placement in app tabs for wide reach and strong brand lift. Campaigns combining formats, Sponsored Snaps, AR, and video, show significantly higher ad recall than single-format campaigns. 

Reportedly, Sponsored Snaps alone deliver 2.3x more unaided brand awareness and 1.8x higher purchase intent versus other social platforms.

For commerce, Snapchat is enhancing direct response capabilities with Smart Campaign Solutions, shoppable formats, and beta features like Offers for in-ad promotions.

YouTube launches brand partnerships 

YouTube is expanding creator marketing with YouTube Creator Partnerships, a centralized platform for advertisers and creators to collaborate more efficiently. The platform integrates directly with YouTube Studio, Google Ads, and Display & Video 360, helping brands find the right creators, scale campaigns across screens, and measure results confidently.

This new hub uses Gemini AI to help brands discover the perfect match from 3 million creators. By analyzing billions of data points, like subscriber growth and organic brand mentions, the AI suggests partners that align with a brand’s specific identity and campaign goals.

Meta rolls out AI-powered support 

Meta is introducing new AI tools across Facebook and Instagram to make support faster and content enforcement on the various platforms more accurate. The Meta AI Support Assistant, now available on iOS, Android, and desktop, can resolve account issues, manage privacy settings, reset passwords, report scams, and guide appeals, all within the app. It responds in seconds, cutting down wait times and helping users get actionable solutions.

On the content side, advanced AI systems are catching scams, impersonations, and other severe violations faster while reducing over-enforcement mistakes.

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Meta announces a host of new features on WhatsApp 

WhatsApp is introducing several updates to make messaging more organized, expressive, and flexible. Users can now manage storage within chats, deleting large files or just media without losing conversation history. 

Secondly, cross-platform chat transfer makes moving from iOS to Android seamless. Also, iOS users can finally run two accounts on one device, keeping work and personal chats separate.

Messaging also gets more fun and creative. WhatsApp now suggests stickers as you type emojis, helping you express yourself more vividly. Meta AI photo touch-ups let you edit images directly in chat, removing distractions, changing backgrounds, or applying styles. Finally, AI Writing Help can draft responses based on the conversation, keeping messages accurate and private.

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Wrapping Up…

That wraps up the KIMP’s Picks’ 27th March Edition. And that’s how you stay in the loop without endlessly scrolling all weekend. For more such updates, stay tuned and we’ll be back with our weekly highlights.