KIMP’s Picks 20th October: Weekly Highlights In Design, Marketing, AI, & More
It’s Friday which means that it’s time to take a quick social media recap. Wondering what the busy week brought in terms of marketing, AI, and design? Then you’ll love the KIMP’s Picks 20th October edition. We’ve handpicked some of the trending posts and some hidden gems from all these realms that every marketer and entrepreneur wishes to keep up with.
So, are you ready to find out what you missed this week? Let’s go!
- In the Marketing Realm
- In the Content Marketing Realm
- In the Design Realm
- In the AI Realm
- Social Media Feature Updates and Algorithm Changes
- Shall We Wrap Up?
In the Marketing Realm
Customizing marketing for customers
Oftentimes marketers think about their brand and their products and personalize their ads to capture them. The below post from Google comes as a reminder to personalize your marketing approach based on your customers’ needs.
Dedication to personalized marketing, even amid #Data and #Privacy changes, has resulted in immense growth for @Smartwool 🧦. Here’s how relevance fuels the company’s continued success ⬇️ https://t.co/02Rg7hfVAO— Think with Google (@ThinkwithGoogle) October 13, 2023
The featured post takes the success story of a clothing and socks brand, Smartwool as an example. The brand was able to boost its conversions by 28% by personalizing the messaging and designs in its campaigns and customer interactions. The post goes on to explain the perks of personalization in marketing.
An influencer marketing guidebook
Renowned social media management tool Later shared the below resourceful post as an inspiration for marketers and brands looking to leverage influencer marketing.
Influencers + small businesses = a match made in heaven. 🤝https://t.co/Z8mLb8RTT5— Later (@latermedia) October 16, 2023
The featured post discusses the basics of influencer marketing as well as a rough estimation of the expenses involved in it. There are also useful tips on finding the right influencers and reaching out to them for a productive collaboration.
Social media is a key platform for product discovery
Market research company, Insider Intelligence shared the below infographic answering one of the common questions marketers might have – where do customers discover products?
As can be seen from the graph, both for product discovery and purchase, social media is currently dominating the game. This gives marketers yet another reason to strengthen their social media marketing strategy so as to get their products across to the right audience at the right time.
Adopting webinars in marketing
Do you use webinars in marketing? Do you plan to? Then you will find this below post from Unbounce to be quite useful.
We know what you're thinking, webinars are out.— unbounce (@unbounce) October 19, 2023
Wrong! In 2023, webinars are in. And now's still a great time for 'em.
But how will you promote your webinar?
You guessed it, a webinar landing page 🖥️
🧵⬇️ Here are our best practises to lock in those webinar registrants: pic.twitter.com/EaJMDZ0MQs
The above thread discusses the key steps in getting started with webinars in marketing. From identifying the most relevant topic to inviting a guest who your audience will love engaging with, the thread talks about all the core aspects of leveraging webinars.
In the Content Marketing Realm
The ultimate guide blog post template
A guide blog post educates readers and helps brands establish their authority in the respective niche. Wondering how to create one for your website? The below template from Semrush is a good place to start.
Are you writing guide blog posts? Here's a structure for how to write a good one:— Semrush (@semrush) October 19, 2023
✍️ Craft a Beginner-Friendly Title
✍️ Write a Simple and Clear Introduction
✍️ Create a Concise Guide of Key Concepts
✍️ Provide Next Stepshttps://t.co/Ko91AEmSI7. pic.twitter.com/2L1aj9rKae
Semrush, a popular online marketing tool, talks about including a clear and powerful title, an engaging introduction, and other elements to craft a guide blog readers will love to engage with. The featured post also includes templates for other blog types like pillar blog posts and definition blog posts. This is a great article to check out if you are looking to refine the structure of your blog posts.
The keyword cannibalization problem
When we talk about keywords in content marketing, there’s one aspect that is often overlooked – keyword cannibalization. Keyword cannibalization is when you end up creating too much content for various platforms surrounding very similar or identical keywords. The below post from Search Engine Journal discusses this in detail.
Search Engine Journal brings all the latest search news and trends. In the above post, they talk about the tools and metrics to identify keyword cannibalization. The post also gives an overview of the signs to look out for and some quick strategies to avoid this issue. Looking to refine your content strategy? Then give this article a read!
Content marketing for local businesses
Content marketing in itself is tricky business and then come the nuances in targeting local customers and a wider geographical reach. If the former is your worry, then the below post from the popular SEO software provider Moz is a must-read.
The post talks about content marketing tips, particularly for local business owners struggling to boost their reach and engagement. The post covers the essential steps like crafting foundation content and off-site content for local reach. It also briefly covers the current state of Search and strategies based on that.
Working on your Instagram caption
Once you have the perfect Instagram post for your brand’s page, there is one further hurdle daunting you – the caption. Sounds relatable? Then this post from the social media-focused online publishing company, Social Media Examiner is just for you.
The informative post talks about crafting Instagram captions, particularly about utilizing the 2200 characters effectively. The post lists 18 different ideas on the type of content to discuss in the caption and the CTAs to explore.
In the Design Realm
Ralph Lauren’s cancer-awareness campaign effectively leverages branding
If you see the signature Ralph Lauren logo in pink, wouldn’t you be intrigued to find out what is being discussed? The below campaign highlighted on the Because Of Marketing LinkedIn page discusses one such instance.
The post throws the spotlight on Ralph Lauren’s Pink Pony Awareness Campaign, the brand’s initiative for cancer awareness. In addition to celebrating the cause-marketing in this, the post also stands as a reminder of the power of consistent branding. It shows how a unique logo can set your brand apart and simplify the process of delivering any kind of brand message.
In this case, as you can see, the outdoor ad design is simple and the logo takes center stage. Along with this the signature brand fonts ensure that the brand’s identity is preserved without distracting users from the core message.
Creative visuals crafted for Discover LA
Ad Age is an endless reserve of creativity inspiration for marketers and designers. On the Ad Age Creativity page, they highlighted the below campaign for Discover LA.
What makes the design in this campaign particularly interesting is the team’s decision to go with movie title sequence-style visuals for the ads. Vibrant colors, geometric shapes, and an overall nostalgic vibe make these ads hard to ignore. Additionally, this also shows how creating a distinct visual style makes it easier to achieve consistency in advertising. Notice how easy it is to connect all the ads in the campaign.
Talking about visual styles, occasion-inspired styles are the most common. This includes the incorporation of the season’s signature color and aesthetics. And since the Halloween season is here, we’re going to talk about a campaign that effectively incorporates a Halloween aesthetic.
Brilliant use of Halloween aesthetic
IKEA ads, both static and video, are unique in their design, simple and memorable too. And the below post from Ads Of The World highlights IKEA’s campaigns for Halloween.
As you can see, the videos are simple and to the point. Yet they brilliantly capture the theme without any distraction. From the lighting to the placement of the product and the framing of the product, every little detail of the video design has been crafted to establish the Halloween theme. This shows how you can hop onto the trend of the season without losing on your brand’s unique visual style.
Adobe adds another cool image editing feature
Adobe’s creativity conference, Adobe MAX has been the buzz in the design community recently. One of the recent announcements from Adobe at Adobe MAX is Project Stardust. And a post shared by Adobe highlights a handy feature in this editing engine that lets you grab and move particular elements in a frame.
What if you could seamlessly move an object in flat photo with a single click? At #AdobeMAX we unveiled #ProjectStardust, an object-aware editing engine that accelerates and simplifies the editing process. https://t.co/l8Y0bahPUh pic.twitter.com/engBDkWC0p— Adobe (@Adobe) October 13, 2023
This is perhaps Adobe’s answer to the Magic Grab feature that Canva introduced as a part of its Magic Studio announcement. So, if you are a designer or marketer who uses Adobe’s creative tools for your designs, then this is a super-useful feature to look out for.
Contextually relevant design in a creative JBL ad
Clio Awards are something that advertisers look forward to since they honor creativity in advertising and provide an infinite source of inspiration for advertisers. The below post shared by Clio highlights a recent Clio Health 2023 Award-winning ad from JBL in collaboration with UNICEF.
There are two design aspects that add strength to the thoughtful message in the ad. First is the chalk-styled illustration like a child’s sketching. Since the message is centered around children, this style feels apt. Another is the minimalistic design which ensures that there are no distractions diverting the user away from the core message.
In the AI Realm
DALL.E 3 has arrived on ChatGPT
In a previous KIMP’s Picks edition, we spoke about ChatGPT announcing DALL.E 3. And now a more concrete announcement is here. OpenAI shared the below post announcing the arrival of DALL.E 3 on ChatGPT for Plus and Enterprise users. Along with the announcement the post also featured a short video snippet giving a sneak peek into what to expect from this update.
DALL·E 3 is now available to all ChatGPT Plus & Enterprise users, letting you create unique images through conversation.— OpenAI (@OpenAI) October 19, 2023
Describe your vision, let ChatGPT generate multiple variants, and then request edits — all in real-time. https://t.co/kV3O1VGFCq pic.twitter.com/egLHgnBFpV
Similar to switching between web browsing and Plugins mode, you’ll now be able to switch to DALL.E 3 image generation mode on ChatGPT if you have a Plus or Enterprise subscription. Have you explored this update yet?
Meta tests the power of AI in monitoring brain activity
Meta has unveiled a groundbreaking AI system that deciphers visual representations in the human brain with unprecedented temporal precision using magnetoencephalography (MEG). Meta shared the below post announcing this upcoming AI venture.
This AI system from Meta reconstructs real-time images from brain activity. This offers insights into how the brain processes images and the potential for several clinical applications. Evidently, this is a major step for Meta in the AI space.
Adobe’s new AI editing features
The Rundown AI is a popular AI newsletter that delivers instant updates in the AI realm. They shared the below post highlighting a recent AI-based video editing feature that Adobe announced.
During the MAX Conference, Adobe unveiled Project Fast Fill.— The Rundown AI (@TheRundownAI) October 13, 2023
This AI-powered tool sets the bar high for video editing. It's still in development but could eventually be integrated into platforms such as Premiere Pro and After Effects.
(Video credit: @juliewdesign_) pic.twitter.com/eVJEoKcj9r
Replacing specific elements and playing with the subject’s outfit in a static image are features that have been around for a while now. But Adobe is bringing these features to video editing to let you tweak the subjects without changing anything else in the video. This is definitely a big leap in video editing.
Baidu has announced its ChatGPT rival
Insider Business shared the below post highlighting the latest announcement from Baidu, a leading AI-tech firm in China. According to the announcement, Baidu’s AI tool, Ernie has seen a lot of new updates and its capabilities are reportedly now almost on par with those of GPT-4.
Chinese tech giant Baidu says its latest update to ChatGPT rival Ernie is 'not inferior in any respect' to GPT-4 https://t.co/ka3DuYxx10— Insider Business (@BusinessInsider) October 17, 2023
The demonstration of Ernie 4.0 displayed a variety of features including solving problems and writing a novel. This comes as a big news after Baidu’s initial setback with the launch of Ernie.
What AI can and cannot in marketing
The below post from YouTube Advertisers shares some quick insights from the Advertising Week New York. It summarizes some of the things that AI can do and cannot do particularly in the marketing segment. This post helps distinguish the roles of AI tools and marketers at the current state of things.
In the excitement and momentum of the AI era, the role of the human marketer is more critical than ever.— YouTube Advertisers (@YTAdvertisers) October 16, 2023
Fresh from our #AWNewYork23 keynote, here’s what Google’s AI-powered solutions can — and can’t — do for marketers right now (event pass required)👇https://t.co/412jyR3aP9 pic.twitter.com/eGxWnZmPSZ
The post delves into some of the limitations like AI tools missing out on the big picture and the empathy factor. All of these points reiterate the fact that AI tools can augment the roles of human marketers and not replace them.
Social Media Feature Updates and Algorithm Changes
Creating campaigns on X – tips for advertisers
X the platform is rapidly evolving and advertisers might be finding it hard to keep up with the changes and the new features that the platform brings. To eliminate confusion and to remind advertisers of all the useful features added, X shared the below post.
As advertisers navigate a paid presence on X, we wanted to remind you of the tools you have to create campaigns, with highest degree of control:— Business (@XBusiness) October 17, 2023
Adjacency Controls: create negative keyword and/or account handle lists for ads running in X’s Home Timeline. The lists prevent your…
The post covers Adjacency controls for ads on X’s Home Timeline, Sensitivity Settings for ideal placement of ads, Surface Opt-Out for placements again, and Keyword Ads for targeting based on topics. How many of these have you tried?
X’s “Not A Bot” announcement means that new users might be charged to use X
X has been pushing its paid plans actively and bringing a host of new updates to Premium users. And now another step toward increasing the revenue for X and reportedly also to prevent spam accounts, X is planning to introduce a fee of $1 for new users. Accordingly, users will have to pay the said amount to start interacting with posts or even to create posts on the platform.
X announced the same in the below post and that this program titled “Not A Bot” is currently being tested in New Zealand and the Philippines.
Starting today, we're testing a new program (Not A Bot) in New Zealand and the Philippines. New, unverified accounts will be required to sign up for a $1 annual subscription to be able to post & interact with other posts. Within this test, existing users are not affected.— Support (@Support) October 17, 2023
Design updates coming to YouTube
YouTube shared the below thread listing some interesting design updates coming to the platform.
it’s giving… new new 🌟— TeamYouTube (@TeamYouTube) October 17, 2023
we just announced 30+ modern design updates & features to YouTube, rolling out gradually in the coming weeks across all devices globally
rundown of our favs below + full blog post here: https://t.co/3pV5f67s6w pic.twitter.com/Fx2KYvcsad
According to the featured post, the updates in the interface are coming both to the mobile app and TV app. There are more than 30 new features for better content discovery, the option to search by voice, interesting animations for key moments in the videos and so much more. These are meant to make the YouTube experience much smoother and interesting for the users.
Broadcast channels are expanding to more Meta platforms
Meta’s Broadcast Channels have been a hit on Instagram and WhatsApp. Meta recently announced that this feature is now rolling out to Facebook and Messenger as well. This comes in as a handy feature for small business owners and content creators looking for ways to keep their audience engaged on these platforms.
📢 Broadcast channels are coming to @facebook and @messenger ! Page admins can use broadcast channels to share updates with their followers using text, voice notes 🎙️, photos 📸, videos 📽️, and GIFs.— Meta Newsroom (@MetaNewsroom) October 18, 2023
Learn more 👇https://t.co/qVonjYj8cO
TikTok Creativity Program Beta
Despite being banned in some parts of the world, TikTok still reigns supreme in the world of short-form videos. And there are several content creators and businesses who heavily rely on the platform to engage with their audience and to sell their products/services. Keeping them in mind, TikTok added the below post highlighting the basics of its Creativity Program which is currently in its beta phase.
Have you heard about the TikTok Creativity Program Beta? 👀 Here are a few things you need to know about getting started! pic.twitter.com/koVU3GuWTa— TikTok Creators (@tiktokcreators) October 12, 2023
The post talks about content creators being rewarded for the viewership their 1+ minute videos gain and then shares the requisites for users to sign up for the program.
Branded content – coming soon to Threads
Despite the initial virality, the engagement and usage on Threads have been lower than anticipated. However, Meta has been working on various strategies to tackle this. Social Media Today, an online resource for social media news, shared the below post hinting at a possible update coming to Threads.
While ads aren't coming to Threads just yet, it's now live testing 'paid partnership' tags. Tap on the image below for more info: https://t.co/h6ZK58bYJR— Social Media Today (@socialmedia2day) October 19, 2023
According to the post, Threads is testing the option to add branded content tags on the platform. While advertising on the platform is still far away, paid partnership labels for collaboration posts might soon arrive on Threads. We’ll have to wait and watch if this step leads to any significant improvement in the Threads traffic.
Shall We Wrap Up?
That was quite a lot to catch up on, right? But yes, we cannot deny the fact that there are so many cool updates to look forward to in marketing and AI. But how do you ensure that you don’t miss out on all these critical updates in the crowded social media space? By checking this space regularly! We’ll be back next week with anything new and exciting that brands and content creators share on social media this coming week. Until then, stay inspired and keep exploring!