Kimp’s Picks 15th May: Weekly Highlights In Design, Marketing, AI, & More
Looking for a dose of inspiration? We’ve rounded up the best of the best on social media from this past week. This blog will take you through some of the trending posts in Design, Marketing, AI, and other tech that every marketer and entrepreneur needs to follow.
So, are you ready to level up your game? Then let’s dive in!
- In the Marketing Realm
- In the Design Realm
- In the AI Realm
- Everything Else
- And that’s a wrap!
In the Marketing Realm
An increase in NBA Playoffs video views
With fans getting more amped up the further we get into the playoffs, Twitter reported that the hype for #NBAPlayoffs has been on the rise. According to the post, there has been an 80% increase in video views YOY.
The post comes as a reminder of the strength of the #SportsTwitter community which has been growing unstoppably. So, if you’re looking for a fun and meaningful way to connect with your audience base, look no further. Keeping up with sports news and connecting with sports fans in your customer base can make a big difference!
Insightful marketing stats
Marketing Week is a great place for marketers to find all the latest updates in the world of marketing. It has always been a source of inspiration to brands big and small looking for useful insights.
The above Instagram post from Marketing Week summarizes some valuable stats in the world of marketing. From changes in the demand patterns in the FMCG industry to the importance of email marketing and a surprise shift in social media ad spending, the post covers some quick updates that every marketer and entrepreneur needs to know right now.
A new trend in chat advertising
Marketing Dive is a great place to find marketing inspiration and the latest marketing news. The below post from Marketing Dive gives you a peek into the new chat advertising enhancement from Microsoft. The linked blog delves into the details of Microsoft’s “Ads for Chat API” which is all set to deliver personalized advertisements within chats.
In the Design Realm
The creative ad from Canada Post
The below post from Ad Age shows a creative ad created by Canada Post. The ad is for a campaign titled “For the Greener Good” and it is a brilliant execution of visual metaphor in advertising.
The ad shows how the simplest of ideas can be delivered in the most memorable format when you get creative and when you use visual metaphors.
Novelty in advertising
Ads of The World is the go-to space for ad design inspiration for brands. It has one of the largest assortments of ads from various industries and from around the world. On its Instagram page, Ads of The World shared the “Love Your Gut” ad from Dutch Mill Company.
This satirical ad is yet another example of metaphorical communication of your ideas. It shows how simplifying your message makes it easier to remember.
The power of mascots in advertising
Mascots were a big thing in advertising in the past. And to this day, some mascots have stood the test of time. From sports teams to consumer brands, a lot of campaigns benefit from the use of mascots. AdWeek, a leading source of information in the world of marketing and advertising shared the below post on Twitter.
The post talks about “Ally Hoop: The Equal Pay Mascot” introduced to reinforce pay equity in the world of women’s sports.
Campaigns like these come as a reminder that you need to start weighing the benefits of a mascot for your brand.
What’s new on Canva
Canva has brought about a lot of big changes in the world of design. We’ve been seeing several exciting updates on the tool recently including the seamless integration of AI in various processes.
The below Instagram post talks about all the new features in the Canva Editor. From the introduction of AI presenters to Dynamic QR codes and more, the post walks you through everything that’s new on the platform.
Need help designing in Canva and making the most of its new AI features? Get a Kimp subscription!
Integrating GIF marketing
There was a time when GIFs were for personal communication. But today brands big and small use this content format to engage their consumers and to communicate their ideas effectively on social media.
The below post from Buffer lists eight useful apps to start creating GIFs.
The post is a reminder of the need for including GIFs in your marketing strategy.
In the AI Realm
Unleash the power of AI in advertising with AI Sandbox
MarketWatch regularly shares all the latest business news, stock market data and so much more on its social media pages. In the below Tweet and the linked blog, MarketWatch talks about AI Sandbox from Meta.
AI Sandbox is meant to bring the strength of generative AI to advertising. The platform is likely to change several aspects of Meta Advertising from the copy to the design of your ads.
Generative AI is spreading its wings
Most of the recent advancements in AI have been focused on helping businesses enhance their productivity. Some of them are meant to help working professionals perform their tasks better. But a recent announcement from Android shows how generative AI can be used by consumers in their everyday tasks.
The below Tweet from Google covers one of the main updates from Google I/O 2023.
The post talks about the introduction of new generative AI features in Android devices to help personalize the experience. This includes customized backgrounds, emojis, and more. Updates like these make AI more accessible and therefore break the existing skepticism regarding the use of AI.
Combating misinformation in the age of AI
Bloomberg is a great space to stay updated with business stories and more. In the below Tweet, Bloomberg talks about the new image search features that Google is bringing. These features are to help combat the issue of misinformation.
Have you ever seen the stunningly realistic images that AI art tools create? They make it hard to tell what’s real and what’s not. We’ve all been there. Google’s new image search features are meant to tackle this issue and “identify misleading images”.
It doesn’t end there, there are talks about upgrades to traditional search as well. The below post covers that.
Popular web-influencer Neil Patel who regularly shares useful marketing insights talks about Project Magi in the below Tweet.
The linked blog post takes you through the many features that are in the pipeline for Project Magi. Project Magi from Google is about making search more customized and convenient. This includes a chat-like interface for search, streamlined transactions, and more.
Say hello to Bard
Undoubtedly, one of the most exciting announcements from last week has been the removal of the waitlist for Bard. Google announces this in the below Tweet.
Bard, the all-new ChatGPT competitor, is now available in nearly 180 countries. Bard can do a variety of things that ChatGPT cannot do, like searching the internet for example. We can’t wait to explore this new conversation AI tool.
AI tools you cannot miss
The Rundown AI is an AI newsletter that brings all the latest AI updates for brands and marketers. The below Tweet from The Rundown AI summarizes some of the most useful AI tools in various categories. While the world talks about the most used tools like ChatGPT, Midjourney, and the likes, there’s a whole mine of AI tools left untapped. And this post covers a few such tools.
Outside of the marketing, design, and AI realms, there is so much more technology news that every entrepreneur feels the pressure of keeping up with. From Google I/O updates to the announcement of Twitter’s new chief executive, a lot of topics were hot on social media last week.
Twitter has a new boss
Remember the poll on Twitter back in December 2022, where Elon Musk had asked whether he should “step down as the head of Twitter” most people voted for “Yes”. To this, Elon Musk replied, “ I would resign as CEO as soon as I find someone foolish enough to take the job! After that, I will just run the software & servers teams.” Now the day has come.
This post from Elon Musk talks about Linda Yaccarino being appointed as the new CEO of Twitter. According to Elon Musk’s announcement, he will be shifting his focus to “product design and new technology” while Linda Yaccarino oversees the business operations of Twitter.
Previously, Linda Yaccarino was the chairman of global advertising and partnerships at NBCUniversal.
All the Google I/O updates you need to know
Google I/O 2023 was undoubtedly one of the most discussed topics on social media last week. If you have been struggling to keep up with all the announcements that have been made, then the above post from the WIRED magazine is all you need.
The linked blog post takes you through everything from the new devices announced to the Android updates, Generative AI tools for Workspace and so much more.
Or if you wish to watch a quick highlights video of this here you go:
The birth of memecoin trend
The world of cryptocurrencies and NFTs is something that excites almost everyone who follows tech. The below post from Fortune magazine talks about a topic that has caught the attention of crypto-fans around the world.
Rhett “Mankind”, a digital artist used GPT-4 to enhance his process of creating a meme coin that has reached a $77 million market cap. This is yet another example of how AI can bring about change in almost every industry.
Mental Health Awareness Month
It’s Mental Health Awareness Month and several brands have been talking about Mental Health Awareness on social media. Adobe teamed up with NAMI (National Alliance on Mental Illness) the non-profit dealing with Mental Health support to conduct a study. The idea was to understand the relationship between creativity and mental health.
In the below Twitter post, Adobe shared some interesting insights from this research showing how creative expression helps with mental health.
And that’s a wrap!
And that’s it for this week’s KIMP’s weekly social media round-up. We hope these posts inspired you to keep yourself informed of all things that the social media folks are talking about. See you again in our next week’s round-up!