KIMP Pricing Explained: Which Plan Is Right for Your Team?

TL;DR

Evaluating KIMP pricing is as simple as understanding whether you need graphic design or videos or both. With straightforward plans and tier-free pricing, KIMP simplifies design subscriptions for businesses of all sizes.

The right creative support speeds up your creative workflow and eliminates bottlenecks for the smooth flow of marketing, sales, and brand growth. That’s the kind of creative support teams get with KIMP. This flexibility is what’s motivating modern design teams to switch to unlimited design services. If traditional design outsourcing has been limiting you, and you are planning to make the switch, if you are wondering how KIMP pricing works, you are in the right place. 

Whether you’re managing a startup, an ecommerce brand, an agency, or an internal marketing team, choosing the right KIMP plan can have a significant impact on how efficiently you create visual content at scale. 

So, let’s answer the one big question most clients have – “Which KIMP plan should I choose?”

An Overview of KIMP Pricing 

What are the plans offered by KIMP? 

KIMP offers three subscription plans, all month-to-month with no contracts: 

• KIMP Graphics: Unlimited graphic design (print, digital, illustrations, landing pages, GIFs, Canva, and more). Includes 3 active requests at a time.
• KIMP Video: Unlimited video design and motion graphics. Includes 2 active requests at a time.
• KIMP Graphics + Video: Both plans combined at a discounted flat rate. Includes 5 active requests at a time (3 graphic + 2 video).

Every plan includes: a dedicated design team, a dedicated project manager, unlimited brands, unlimited team members, unlimited requests and revisions, free stock assets, source files, and full access to KIMP360.

The difference between plans is the type of work you need.

Why KIMP’s pricing model is different from most other services 

Before comparing the plans, it’s worth understanding what makes KIMP’s structure different from that of most other services in the unlimited design service segment and why that matters when you’re evaluating cost. 

Most design subscription services use tiered pricing. You pay more to unlock faster turnarounds, more active requests, access to dedicated designers, access to specific dashboard features or a dedicated project manager. Additionally, basic plans often exclude illustrations, landing pages, or complex assets. 

KIMP doesn’t work that way.

With KIMP, there is one graphic design subscription, one video subscription and one that combines both. Every client on the Graphics plan gets the same things – custom illustrations, landing pages, GIFs, Canva designs, UI/UX designs, print and digital assets, all included. You don’t need add-ons to unlock specific features. 

The same applies to the KIMP Video subscription. Animation, motion graphics, video editing, logo animations, social media videos, cinemagraphs, all covered under one flat rate.

In fact, when KIMP’s founders decided to pivot from the traditional design agency model to the subscription model, one of the core objectives was to simplify the process for businesses and entrepreneurs looking for ongoing design support. 

The KIMP team recognizes that a business’s design needs change month to month. One week, you only need regular social media posts for your social feeds, but the next week, there might be a multichannel campaign where you need ad creatives, emails and social media ads. Sometimes the focus is more on internal communication and perhaps you need internal presentations created to align stakeholders. 

With a tiered model, you’d be constantly comparing plans and choosing upgrades or add-ons to access what you need. With KIMP, you already have it. 

What stays the same across all plans

• Access to KIMP360, our proprietary project management platform
• A dedicated project manager as your main point of contact
• A dedicated design team that gets to know your brand over time
• Unlimited team member access (invite your entire marketing department at no extra cost)
• 24-hour turnaround on standard requests (2 to 4 days for most complex projects)
• Source files for every design delivered
• 24/7 customer support via live chat
• A 7-day free trial before any billing begins
• Month-to-month billing with no contracts and no lock-in
• Access to premium stock assets 

So when you’re evaluating KIMP pricing, you’re not choosing between different service levels. You’re choosing between types of design output.

The Three KIMP Plans, Explained

Several of our clients love KIMP for our straightforward pricing. Here’s what one of them had to say: 

“Other than the great quality design and communication from our dedicated team, I really like that I can pause, add on to, or stack the unlimited graphic design subscription with another for more output or unlimited video editing, as I need or don’t need. Very straightforward product and pricing.”

– Sarah Parker

That said, let’s now break down the 3 main plans we offer. 

KIMP Graphics 

The KIMP Graphics plan covers all the static design requests that brands have when it comes to branding and marketing. 

What it includes:

• Social media and advertising creatives: social posts, display ads, web ads, Amazon graphics, ecommerce graphics, and campaign assets
• Branding and visual identity: logos, business cards, stationery, brand mascots, custom illustrations, icons, and brand collateral
• Marketing and sales materials: brochures, flyers, posters, company profiles, presentation decks, PowerPoint templates, newsletters, email graphics, and promotional materials
• Website and digital design: website designs, landing pages, UI designs, app designs, blog graphics, ebook layouts, and digital publications
• Print and large-format designs: signage, billboards, vehicle wraps, tradeshow banners, point-of-sale materials, packaging, labels, and restaurant menus
• Publishing and content assets: book covers, ebook covers, book layouts, magazine ads, reports, infographics, podcast covers, and newsletters
• Creative design projects: product mockups, GIFs, background removal, custom illustrations, characters, mascots, and more

The plan also supports 3 active requests, meaning that your team works on up to 3 requests simultaneously, spending approximately 2-2.5 hours per business day on your queue. 

Who is this plan for? Any team whose primary design needs are graphics – brands, marketers, ecommerce businesses, agencies, and entrepreneurs who aren’t producing a significant volume of video content but need a reliable, high-output graphic design partner. 

KIMP Video 

The Video plan covers video design, animation, and motion graphics. It also covers video editing. 

What it includes:

• Social media video content: short videos for Instagram Reels, TikTok, YouTube Shorts, LinkedIn, Facebook, and other social platforms
• Motion graphics and animation: animated explainers, animated marketing assets, motion graphics, and animating existing designs
• Brand-focused video assets: logo animations, intro/outro sequences, promotional videos, and branded content
• Business and marketing videos: demo videos, testimonial videos, FAQ videos, educational videos, company culture videos, and product highlight videos
• Interactive and digital animations: UI/UX animations, app animations, cinemagraphs, GIFs, and micro-animations
• Template customization and enhancement: adapting existing video templates to align with your brand and campaign requirements
• Video editing and post-production: editing raw footage, adding titles, transitions, text overlays, music, sound effects, and visual enhancements

The KIMP Video plan supports 2 active requests, meaning that your dedicated design team will be working on 2 of your requests from the queue simultaneously.

So, who is this plan for? Teams that produce a consistent and significant volume of video content, content marketers running video-heavy social channels, ecommerce brands producing product videos, agencies with video production as a core deliverable, and businesses running paid video ad campaigns.

KIMP Graphics + Video

The Graphics + Video plan is our most popular subscription as it brings the best value and covers almost all types of static design and motion graphics requirements of teams. 

It includes everything in the Graphics and Video plans, bundled into a single flat monthly fee that is lower than what you’d pay for subscribing to both plans separately. The savings difference is significant enough that for any team that regularly uses both types of design, the combined plan is the more economical choice.

An added benefit here is that the plan supports 5 active requests (3 graphic design requests and 2 video requests running in parallel). Crucially, the graphic and video workflows operate independently, so video requests don’t compete with or delay graphic design deliverables, and vice versa.

So, who is the KIMP Graphics + Video plan for? Marketing agencies, entrepreneurs, content creators and small to medium-sized businesses that produce both graphic and video assets at scale. If you’re currently subscribing to the Graphics plan and also managing ad hoc video projects through freelancers, the Graphics + Video plan is almost always the more cost-effective consolidation.

What Actually Changes Between Plans 

So, when evaluating KIMP pricing, the one question most clients have is about what changes between plans. The straightforward answer is that it’s nothing other than the design category itself. 

You don’t lose your project manager. You don’t lose access to KIMP360. Nor do you lose a dedicated design team. Most importantly, you do not have to worry about having to settle for slower turnaround times. 

KIMP pricing – a quick comparison of the plans 

Which Businesses and Teams Benefit From Each Plan

KIMP Graphics is a strong fit for:

Startups and early-stage brands

When you’re building brand assets, establishing visual identity, and producing marketing collateral across multiple channels at the same time, the volume of graphic design work can be enormous. 

You need a logo and a strong brand identity created along with a streamlined brand guidelines document. Additionally, you might need custom illustrations for the website, presentation decks for investors, social media graphics, packaging mockups and trade show banners. In short, this is graphic design-heavy territory, and the KIMP Graphics subscription handles it all under one flat fee.

Ecommerce businesses

Product mockups, Amazon graphics, packaging design, promotional banners, social ads, email graphics, and ecommerce design needs are constantly changing and you need designs almost every day. The KIMP Graphics plan covers the full spectrum and helps tackle the daily design needs of ecommerce teams of all sizes. 

Marketing managers and in-house teams

If you’re a marketing team of one or a lean in-house team managing campaigns across multiple channels, you need a design partner who can handle a wide range of deliverables without the overhead of managing multiple freelancers or the heavy budget of agency retainers. KIMP Graphics consolidates that into a single monthly line item without complicated pricing. 

Agencies offering graphic design services

White-label design is one of KIMP’s popular use cases. Agencies can onboard multiple client brands into KIMP360, manage all requests from one platform, and deliver branded assets under their own identity without scaling a full-time design department. For agencies with consistent graphic design volume, KIMP Graphics is often the plan they start with. In this case, you are handling multiple brands and can manage multiple team members in your dashboard without any added cost. 

Professional services firms

Law firms, consultancies, real estate agencies, financial services companies and any professional services brand that needs regular design output (event materials, pitch decks, printed collateral, LinkedIn graphics, newsletter layouts) without the unpredictability of per-project billing benefit from the extensive coverage that the KIMP Graphics plan brings. 

KIMP Video is a strong fit for:

Content-first brands running video-heavy channels

If your social media strategy is anchored in video, several Reels, TikTok videos and YouTube Shorts per week and ads across these channels, you need a reliable, high-output video production partner. KIMP Video gives you exactly that. Without any hidden fees or unpredictable extra costs, you get a dedicated video team working on your queue continuously, at a flat monthly cost.

Businesses running paid video ad campaigns

Paid social and digital advertising increasingly favors video. If you’re running Meta, YouTube, or connected TV ad campaigns, you need a constant supply of video creative. This includes different formats, different durations, and different messaging variations. KIMP Video is built for this cadence.

Sometimes it is a periodic requirement and you only need it during peak sale seasons like the holidays, for instance. The monthly payment structure and the lack of binding contracts mean that you can choose a KIMP Video plan for a month or two when your video requirements peak and you can stop your subscription if your requirements drop. 

Fitness, wellness, and health brands

These are brands that thrive on video content. With tutorial videos, workout demos, motivational clips, and client testimonials, the demand for video production is constant. KIMP Video handles all of it, including animation and motion graphics for more polished branded content. 

KIMP Video also includes video editing, meaning that you can edit raw footage to convert it into interactive workout videos with relevant transitions and audio. Or you could repurpose a single long video into multiple short videos for your social media feeds. 

Event-driven businesses

Conferences, festivals, product launches, trade shows, these businesses need promotional videos, recap videos, teaser clips, and event highlight reels. KIMP Video provides the production support to handle these bursts of demand without having to hire project-by-project. 

KIMP Graphics + Video is a strong fit for:

Full-service marketing teams

If your team manages the full marketing mix, including social media, paid advertising, email, content, events, and brand campaigns, you’re producing both graphic and video assets continuously. Managing two separate vendors, or a Graphics-only plan plus freelance video, or in-house video design/editing plus outsourcing graphics, adds coordination overhead and budget unpredictability. The KIMP Graphics + Video plan eliminates both.

Agencies with multimedia deliverables

Agencies handling integrated marketing campaigns for clients typically need graphic and video assets for the same project. Or sometimes, you need static assets for some client campaigns and videos for others. In both cases, having a single plan that covers both graphic design and video with separate workflows that do not interfere with each other makes the workflow cleaner and easier to manage. That’s precisely what the KIMP Graphics + Video plan does. 

Brands scaling their content production

If your content strategy has grown to the point where you’re consistently producing video content alongside graphic assets at high volume, the Graphics + Video plan becomes the most economical path. You get 5 active requests running simultaneously, meaning your team is never waiting on one asset type while another is in progress.

Teams consolidating vendor spend

Many teams arrive at Graphics + Video by recognizing that they’re already spending on both graphic design and video production through different vendors. Consolidating into a single subscription simplifies billing, reduces coordination time, and effectively reduces total spend. 

Is KIMP Worth the Cost? 

Now that you have a clear idea of the three plans KIMP offers, it’s time to compare how KIMP’s pricing stacks up against the other options most businesses consider.

vs. In-house designer

A full-time graphic designer in the US costs on average $61,409/year according to Indeed. That’s a monthly spend of about $4049 per month in salary alone, before benefits, software licenses, and management overhead. In addition to this, you need to account for the fact that one person can only execute one project at a time and may not have expertise across every design type you need. 

KIMP’s Graphics plan costs $1397/month and provides an entire dedicated design team.

vs. Freelancers

Several freelancers offer per-project pricing, and some bill hourly. The former feels flexible and the latter sometimes costs $15-$35/hour, according to Upwork. But the problem here is that you need to create a fresh contract for each project and the pricing varies. 

The pricing also varies based on the number of revisions, turnaround time and the inclusion or exclusion of source files. 

For instance, here is the pricing difference for a freelance designer on Fiverr based on the number of revisions. 

In the end, calculating the effective expenses on marketing assets, especially when there are multiple designs involved, becomes challenging. 

So, planning your marketing budget becomes difficult. In contrast, with KIMP’s plans, you know exactly how much you are paying every month and what’s included in this monthly fee. 

vs. Design agencies

Creative agencies typically charge retainer fees ranging from $3,000-$10,000+ per month, or per-project fees that can exceed those figures for complex campaigns. These retainers also lock you in for a long period of time with a fixed number of hours of work and scope. 

The quality is often high, but the cost structure makes ongoing design support inaccessible for most SMBs and even many mid-market businesses.

vs. DIY + AI tools

Tools like Canva and Adobe Express have made graphic design more accessible. Moreover, with AI text-to-image generators now generating static images in seconds, design workflows have become simpler, no doubt. But you need to consistently spend time and effort to learn the tools, enhance your prompting skills and create assets. There is also the additional time spent applying brand kits to create consistent brand assets. 

In this case, time and effort become the currency. KIMP’s value is in reclaiming that time and concentrating it on the work only your team can do. 

KIMP Pricing: FAQs 

Ready to Choose Your Plan?

KIMP’s pricing isn’t designed to lock you into a tier or to lock you in for a long duration, even when you are not satisfied with what you get. It’s designed to match where your team is right now. Whether you’re starting with graphic design and expanding into video later, or you already know you need both, the plan structure is simple enough that the decision doesn’t take long.

All three plans give you the same foundation, a dedicated team, a project manager, full KIMP360 access, and unlimited requests. What changes is the type of work in your queue. Start with your most consistent design need, use the 7-day free trial to see how the workflow fits, and scale from there.

Ready to move forward? Register now and start your 7-day free trial!