10 Iconic Green Logos & What Makes Them Effective

Green logos are everywhere. You see them on brands selling organic products. Brands focusing on sustainability. And even brands focused on health and wellness. Brands choose green logos when they are looking to establish trust, or a sense of calm, or even to establish a connection with nature. But here’s the thing – not all green logos work the same.

Interesting, isn’t it? The same color but different interpretations. Given that we say colors have moods, how do all these green logos manage to build on the same color, tapping into other visual cues to create a design that is aesthetically appealing and relevant to their brand, too? That’s a great question to explore, don’t you think? So let’s explore that question today. How? By dissecting some of the most popular green logos from around the world. 

Breaking Down the Best: 10 Green Logos That Stick 

1. Android 

The playful green robot, bugdroid, in the Android logo is a well-recognized symbol in the world of branding. A prominent detail here is that as brands are moving toward flat designs, Google chose to go with a 3D design for Android in its recent rebranding. 

Hence, this green logo reminds designers of one crucial fact – branding isn’t always about trends. No doubt, flat designs have become more than just a fad, and they seem relevant to many brands in many ways. 

However, Android wanted to give its robot mascot a more dynamic character, a playful vibe, and the lively 3D version fulfils this purpose. 

Now, let’s talk about the role of green in the Android logo and branding. Reportedly, the color green was introduced into the logo by the designer, Irina Blok, as a nod to the “nostalgic code color”. Over the years, the company has refined the tone of the color to make it slightly more accessible. 

KIMP Tips: 

• Featuring a friendly face in your logo is a great move, like the budroid in the Android logo. 
• Prioritize accessibility when it comes to brand designs, particularly when designing your logos. 

2. WhatsApp

The tech world, particularly the social media segment, is filled with blue logos. Hence, the green logo of WhatsApp effortlessly stands out! Makes sense – given that in the world of communication we often associate the color green with “being online”, it makes a great color for a brand, simplifying communication and networking. 

In addition to the relevance to the brand’s product itself, green, in this case, also evokes a sense of trust, like the end-to-end encryption and reliable communication that WhatsApp promises. 

Hence, the color green has a clear role to play. To amplify the message, the brand uses a simple logomark, a speech bubble which again fits into the branding effortlessly. Simply yet striking, the combination of minimalism and the apt use of green works for WhatsApp. 

KIMP Tips: 

• WhatsApp’s green appears not just on the logo but also across the app interface. This demonstrates the need for cohesively deploying brand colors in user experience for a better impact. 
• Prioritize contrast when choosing logo colors and applying them to your branding. WhatsApp’s platform, as well as the logo itself, thrives on the effective use of contrast. This ensures that the vibrant green does not overwhelm the audience. 

3. Lacoste

Lacoste’s logo is an example of a green logo with a deep-rooted story to tell. Did you know that the founder,  René Lacoste, a renowned tennis player, was nicknamed “The Alligator”? Symbolically representing this in his brand logo feels perfectly relevant. 

Over the years, the brand’s logo has been formalized and simplified for memorability and scalability. Notably, the deep green used in the logo gives it a refined appearance and a subtle touch of sophistication as well. 

Finally, the red in the Lacoste logo is not just an essential application within the crocodile illustration, but also helps introduce a fresh dimension to the design. This lively red also helps add a subtle dose of energy, which is great since Lacoste is a sportswear brand. 

KIMP Tips: 

• Choose typefaces that align with the tone you are aiming for. In the case of Lacoste, the sophistication of the deep green is preserved by the uppercase sans-serif font used. 
• A surprise element makes your logo unique. The Lacoste logo features a pop of red, which adds a creative twist to the design. 

4. Doublemint 

A simple combination logomark in a unique minty green that feels fresh. The cool and crisp tone of green in the design feels refined yet approachable. Additionally, the clean, bold, sans-serif brand name in white effectively contrasts with the green. 

The double-arrow banner design here is a subtle way to tie back to the brand’s promise of “double strength” and “double freshness”. And it also demonstrates the power and versatility of arrow logos. 

KIMP Tips: 

• Shapes communicate specific meanings and moods. So, use the right shape in your logo, like the dynamism that the double-arrow shape in the Doublemint logo brings. 
• Consider how your logo appears in various applications – on labels, wrappers, digital designs, and more. The Doublemint logo works because it’s bold, readable, and recognizable at a glance, even when scaled down or printed on curved surfaces. 

5. Garnier 

Garnier adopts one of the textbook use cases of green in logo design – to symbolize nature. Additionally, the circular element features a macro-shot of a leaf surface, which makes the meaning much clearer and more straightforward. 

Not many brands venture into textured designs since they are not easy to work with. But find a way to trim down other details so that the texture takes the center stage. Given that Garnier’s logo texture is a common element, the brand combines the circular shape and texture and consistently uses the combination across various applications. Like the website icons! 

KIMP Tips: 

• Textures add a creative depth to your logo, like the leaf texture used in the Garnier logo. 
• Align brand color with your brand purpose. The first ever Garnier product was derived from natural ingredients, and hence, the color green was introduced. 

6. The Body Shop 

Green makes a great color for a skincare brand, but that’s not all. Moreover, the green here also feels relevant considering the brand’s commitment to sustainability and vision to create a “fairer, more beautiful world.” In essence, the brand utilizes the two most common interpretations associated with the color green, making the color the most impactful element of the design.

But it’s not just the color – there is also the simple botanical element. The stylized foliage detail, which again resonates with the brand’s inclination toward nature-inspired ingredients. The collective use of symbolic elements and color makes the logo memorable. 

KIMP Tips: 

• Incorporate visual details that boost the clarity of your logo, like the botanical wreath element in The Body Shop logo. 
• Design for an omnichannel presence. The sleek, clutter-free flat design of The Body Shop logo works across applications like app icon, website design, and more.  

7. Tropicana 

Green logos work well in the food and beverage industry. Hence, Tropicana, the popular fruit-based beverage company, uses a fresh green logo. 

A wordmark logo with a twist, the Tropicana logo features a single leaf element to emphasize a “natural” feel. This symbolic reference boosts the clarity of the logo without any elaborate details. 

Moreover, the slightly curved design makes the logo livelier, bringing it to life on designs like packaging. Besides, it sits seamlessly on top of the rest of the elements on the brand’s signature packaging design, making the brand stand out on a crowded store shelf. 

KIMP Tips: 

• Balance minimalism with memorable visual cues. While the Tropicana logo is a stripped-back design that gets the job done, it is also clear and purposeful. 
• Look for the slightest design enhancements to make your logo pop, like the curved shape and sleek leaf detail in the Tropicana logo. 

8. Tic Tac

When we discussed the Doublemint logo, we explored how green feels like the perfect fit for a mint brand, and hence it works for Tic Tac too. Two green logos – both in the same industry, and yet they are so different. This is thanks to their different approaches when it comes to design and layout. 

While the Doublemint logo relies on the use of a symbol to depict their core traits, the Tic Tac logo uses a leaf shape to directly tie back to the concept of “mints”. Overall, without a doubt, green feels fresh and stands out on store shelves. 

Tic Tac is also among the few brands that still use 3D details in their logo, like the slightly textured gradient leaf design. 

KIMP Tips: 

• Ensure that typography captures the essence of your brand – like the lowercase letters in the Tic Tac logo, keeping the design approachable and fun. 
• Gradients make designs more vibrant. In this case, the gradient green palette in the Tic Tac logo adds depth and texture. 

9. NVIDIA 

There’s a straightforward use of color in logo design, and there is the metaphorical use of it, and NVIDIA follows the latter. To understand this reference better, you should know that the name of the brand was reportedly derived from the word “invidia” in Latin, which means “envy”. And as you know, the connection between green and envy makes this color a cool choice for the NVIDIA logo. 

Additionally, the logo uses an abstract eye symbol, which, though not a common symbol, makes a great choice for a tech brand with a strong vision and focus on futuristic technology. 

Finally, green is a color that evokes trust, but it is not very common in the technology sector. Hence, NVIDIA gains an edge with its green logo amidst an industry filled with blue logos. 

KIMP Tips: 

• Use visual metaphors to layer meaning and connect your logo to your brand’s story or vision. 
• Ensure the right type of visual balance to create an engaging logo design. In the case of the NVIDIA logo, there is a subtle asymmetrical balance that creates visual intrigue. 

10. Jeep 

There’s one other perspective to choosing logo colors that we have not used so far, and that is the relevance of the color to the brand’s story, its heritage. That’s where Jeep comes in. 

Jeep, as you know, is a brand known for its off-road vehicles. But the brand started gaining popularity with its vehicles being used in the fields during World War II. With this history in mind, take a look at the logo and you’ll know why the particular shade of green, a “military” green, works well for the brand. 

The deep green is one of the prominent details of the Jeep logo. Otherwise, it is a simple wordmark in a modern sans-serif typeface that scales well and looks good in marketing designs, branding designs, and on the hood of its vehicles as well! 

KIMP Tips: 

• Blend product design and branding seamlessly for a better impact. In the case of Jeep, you’ll notice their signature grill shape being used in their marketing graphics on various occasions. 
• Simple can be rugged in several cases. Jeep uses a sleek monochrome logo that is versatile and timeless. 

Design Green Logos & More With KIMP 

Color is undoubtedly one of the pivotal elements in logo design; however, it’s not the only element that matters. The effectiveness of a logo is a sum of various other design details like typography, symbols, shapes, and more. In short, the right design decisions are what take your logo from good to great. Good design decisions are what help the brands on our list differentiate themselves from other green logos and from their competitors, too. 

Want that kind of impact for your logo? Working with an experienced design team helps. A design team that works on your logo and other crucial branding and marketing designs to help create a cohesive identity that sticks! Say hello to unlimited design, with KIMP! 

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