How A Good Logo Design Helps You Brand Your Business

When you think of big brands, you picture their logo. For example, think of Pepsi or Coca-Cola. Think of a well-known brand that does not have a logo. Can you think of any? No, right?

A logo is central to the success of a brand and its impression. It sets your brand apart from others, gives it a personality, and is central to branding strategy.

That’s why having a distinct logo for your brand is a must. Don’t have a logo yet? No need to worry! This article will instruct you on how to choose a great logo design to boost the branding of your online business.

What Is A Brand Logo?

A brand logo combines words, graphics, and colors to represent a brand’s identity. The primary purpose of the brand logo is to allow people to identify the brand. However, it also allows your brand to mold its identity, stand out in the crowd, deliver its brand message, and promote awareness. 

For example, whenever you see someone drinking coffee from a Starbucks cup, you can tell it apart from other coffee brands. You’re probably even visualizing its logo right now without seeing anyone enjoying a Starbucks coffee. 

There are many sizes and forms of certain varieties of logos, ranging from basic textual logotypes to abstract logo markings.  

Once you have a logo, you can use it in many ways. You can put it on your visiting cards, websites, stationery, or the merchandise you sell online made with custom embroidery or printing. 

How a Good Logo Design Can Help You With Branding

As an Attention-Grabber

An impeccable logo can grab the viewer’s attention in favor of your brand in a few seconds. It is your business’ first encounter with customers, and if it’s done well, it encourages potential customers to interact with your brand.

Through Branded Merchandise

No matter what your business offers, an attractive logo can be an opportunity for generating more revenue with branded merch. 

For example, you might be running a bookstore as your primary business and also offer some tote bags or hats with creative embroidery designs and patterns based on your logo that customers would buy just for its unique design. 

By Standing Out From the Competition

A good logo is unique and unlike any other – it tells customers the story behind your brand. It sets you apart from a brand similar to yours. 

With a logo like that, customers wouldn’t mistake your logo for some other company.

There are many professionals out there who can create your logo for you. But in the digital era, there are also many options for beginners, from creating websites, logos, and more to optimizing content.  

If you want to create a logo yourself, you can give it a try with easy-to-use design tools. Let’s discuss all of the best options in the DIY space.

Free Logo Makers VS Professional Logo Design

When choosing how to make your logo, it is crucial to understand that the logo is a one-time (or at least a once-in-a-while) investment that will define your brand identity for a long time. It will not be wise to compromise on it, as you will be compromising on how your brand attracts its customers.

Free online logo makers provide

  • affordability 
  • easy-to-use interface
  • templates
  • logo templates

On the other hand, you risk

  • an unprofessional looking logo 
  • a lack of originality
  • other users making a similar logo with the same templates

Leveraging professional logo design services, such as Kimp, your logo gets the advantage of being one-of-a-kind. What is more, by subscribing to Kimp, you will have an entire design team at your fingertips to create many more visuals anytime, all consistent with your brand identity. 

What’s more, you’ll have experts in the field incorporating your feedback to provide a personal touch to your branding identifier. You’ll also avoid copyright issues, as our designers don’t use extraneous influences and follow a procedure to create the finest logo.

Kimp Tip: When creating a logo on your own, it is vital to know the basics, such as the five most popular logotypes and eight essential logo guidelines. If you wish to learn by using software like Adobe Illustrator or Adobe Photoshop, there are several tutorials on YouTube to help you.

How to Have Your Logo Created by Kimp

If you are serious about your business, the best choice would be to continually work with professional designers for the creation of your brand logo and other branded visuals. Let’s take a look at how Kimp’s graphic design services can help you with this.

At Kimp, we are experienced with designing graphics for new and established businesses. Kimp leverages the expertise of our well-established design team members to provide you with a logo that makes a long-lasting first impression. 

In short, it is a cost-effective subscription service that matches users with a design team that will create your logo and any other graphics that your business needs. And it’s an affordable and reliable alternative to working with freelancers, a design agency, or having an in-house designer. 

Employing Kimp is a simple three-step process: 

  1. Sign up for a free trial
  2. Test out the service with 3 design requests
  3. Subscribe and get your logo designed 

Receive quick turnarounds during business days and get help from their customer support team 24/7 via live chat.

What are the Essential Elements to Consider When Designing a Logo

When designing a logo for your company, you must recognize the essential elements listed below. These elements combine to make your logo unique. While not all logos will have all these parts, most are a combination of at least a few. 


When choosing colors for your logo, ensure that you understand the psychology behind each color. These colors will represent your brand and generate a specific emotion when the viewer looks at it. 

For example, sustainable or eco-friendly companies often use hues of green and soft natural tones in its branding.

Kimp Tip: Even if you love all the colors of the rainbow, only employ three or fewer colors in your brand logo. Using more than three colors could be overpowering and overwhelming for the viewers.

The shapes employed in the logo may significantly impact how specific pictures evoke certain emotions and sensations. 

For example, circles and ovals offer a friendly and inviting tone, whereas triangles signify authority and dominance.

Kimp Tip: Research which shapes convey which emotions. Figure out the tone of your brand and use the shape/shapes to reflect it. 


The graphics in your logo express the message of your brand. The pictures ideally convey the essence of the product or some aspect of the customer experience related to your company.

For example, the NBA’s logo is a basketball player and explains what it is all about. Minimal or elaborate, ornate or practical, standalone or complemented by text, many types of graphics can be used for logos. 

Kimp Tip: When creating graphics, ensure that your image is flexible to scale, resize, and use in different formats. Additionally, develop different variants of the logo for different devices and platforms in case you are using a more complex graphic.

Brand Name

Your brand name is central to your logo. It’s the first thing that pops into the viewer’s mind when they see your logo. Therefore, it is vital to ensure that your brand name fits in the logo’s overall design. 

Kimp Tip: Pick a name that accurately captures the brand’s spirit. Be witty, do your homework, and consider your target market when picking a name. Also, make sure that the name does not mean anything off putting or even offensive in other languages or slang.


Typography is the style, appearance, and structure of fonts in the text used in a logo. Letter marks, monograms, and logotypes are other names for text-based logos. 

Letters may be placed differently, stacked at one another, rotated around, etc., to produce a memorable logo. To communicate your brand’s voice throughout the design process, examine the finest logo fonts and pick a look that best fits your company’s core principles.

Kimp Tip: Like the three color rule, use three fonts at most. Keep the logo as simple as possible and the fonts consistent.


Slogans or taglines are short, quirky notes to convey your brand’s message. It is usually placed below the brand name in the logo. Instead of directly telling the reader what your brand is about, it creates a feeling of it. 

Take, for example, Nike’s “Just do it.” While the tagline doesn’t explicitly say that it’s a sports brand, it does give the reader a feeling of motivation and inspiration to achieve goals.

Kimp Tip: When choosing a slogan for your logo, make sure it is memorable. Your tagline should encapsulate the entire brand personality in a few words.

How to Copyright Your Logo Design

Imagine you’ve put so much time and effort into making your logo. How would you feel if someone created the same logo as yours? Someone copying your logo is almost like someone stealing your identity. It wouldn’t be a good feeling. 

Make sure to research how to copyright a logo for your online brand. While this will change from region to region, usually, you can do this by registering your logo at the relevant local government department such as the United States Copyright Office in the U.S. 

And That’s a Wrap

And there you have it. We have given you all the tools and tips needed for creating the perfect logo. We have also concluded that when it comes to obtaining a perfectly unique logo, nothing beats hiring a professional designer that will make your vision come true.

Use this guide to start designing your logo today and leverage Kimp for a flexible, cost-effective design solution for all your graphic needs, and create a unique brand identity. 

Start a free trial today!

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