Founder Stories: Pepe Martin On Building Minimalism

In today’s Founder Story, we feature  Pepe Martin, Founder and CEO of Minimalism!

Read on for lessons he has learned from launching and marketing his business.

1. Please introduce your business and share your role. 

Hello. I’m Pepe Martin. Founder and CEO of Minimalism. I am also a content creator for YouTube (I talk about my ideas, business, travel, and conscious way of living) and for our podcast “Open” where we interview other entrepreneurs. 

Minimalism is a minimal clothing, accessories, and home brand. Consciously and sustainably manufactured in Europe. We focus on transparency, on No logo (we do not have visible logos on our garments), and on manufacturing in the most conscious way possible.

2. What’s your backstory, what kind of challenges did you face, and how did you come up with your business idea?

I was born in Segovia, Spain, and studied business administration both in Segovia and Ireland. Throughout my career, I’ve worked in various businesses, ranging from small local companies to multinational corporations. Six years ago, I made the decision to become a freelancer. I started by creating websites and managing content for creators and brands in their enterprises.

Step by step, I embarked on my own projects. I launched a YouTube channel and, alongside my partners, introduced Minimalism as a brand that embodies a conscious way of life

3. How did you prepare for, and go about your launch? 

We initiated the company with a small product – wallets, funded by contributions from the partners. Gradually, we expanded our product range, introducing new items one after the other. After wallets, we added handbags, followed by backpacks, men’s clothing, women’s clothing, and home goods.

Each product launch represents a meticulous process, driven by our aim to offer a diverse range of items for every household, all produced with the utmost consciousness.

To generate traction and enhance brand visibility, we commenced publishing content on my YouTube channel and launched the Open podcast. Rooted in principles of transparency and providing valuable information for our clients, we firmly believe that an informed customer can discern the quality of a product. By offering such information and encouraging more conscious purchasing decisions, we are confident in achieving our overarching goal.

4. Since launching, what types of marketing campaigns and designs have worked best to attract and retain customers?

To get this information to customers we do all kinds of campaigns. From Google, and Meta to media specialized in fashion and design. For example, it is necessary for us that every time a customer searches for organic cotton t-shirts or organic cotton clothing, Minimalism appears. That’s why we work a lot on SEO and we rely on SEM as well. You have to do a little of everything 😉

5. What have been the most influential brands for your business? Whose branding and marketing do you aspire to and why?

We often say that we are a mixture of many brands that inspire us and have inspired us for many years. Personally, I really like Nike, at the brand level. They are the best at communicating. At the product and brand level, the company Nothing seems very good to me. We are also inspired by other brands such as Edmmond Studios or Uniqlo or Muji. We are a mixture of all of them, I would dare to say.

6. What are your favorite marketing platforms/tools?

Obviously, right now, without Google and meta we couldn’t “live”. But to attract customers who understand our values, our brand, our purpose… we need platforms that allow us longer viewing times since we need time to explain how we manufacture, the organic cotton certificates we have, the impact of our garments. and their durability. Therefore, YouTube and the podcast are key to our content strategy.

7. Who or what inspires and motivates you?

I couldn’t choose just one person, not even 2-3. I like to look for inspiration in things that are not common. For example in sports, in the mountains, in traveling… I don’t only look for information in business or entrepreneurs. I also look for inspiration in my closest environment or in the fruit seller or baker. But if I had to say who inspires me, I would say my closest environment because, really, I know what they strive for. I think that, currently, on social networks, only the good and positive things are published. It’s very easy to get inspired by that, but we don’t have the global context. That’s why they are only fans of people who are in my closest environment such as friends, partners and family.

8. What are some lessons you’ve learned along the way that you would share with entrepreneurs hoping to launch or who have just launched? 

The good thing about being an entrepreneur is that you learn something every day. But if I had to highlight something that entrepreneurs must have, it is:

– Positivity: It is necessary to be positive. This takes many turns. Better to take things well.

– Right timing: You can do things very well and not succeed because you are not at the right time.

– Failure: you are going to fail a thousand times, maybe the next time you will learn something new that will help you grow more.

– Ability to have balance: Not everything can be work, you have to enjoy, live and take care of yourself. If you want the long term and don’t have this in mind…it can be a real problem.

I hope this helps people 😉 

9. Let us know where we can go to learn more!