Founder Stories: Suzann Kaltbaum On Building Suzann K Fine Art

In today’s Founder Story, we feature Suzann Kaltbaum, founder of Suzann K Fine Art!

Read on for lessons she has learned from launching and marketing her fine art business.

1. Please introduce your business and share your role.

Greetings, I’m Suzann Kaltbaum, the creative mind behind Suzann K Fine Art. As a fine art photographer, I’m dedicated to capturing the essence of fleeting moments across the globe. My journeys take me to diverse locations, where I photograph captivating scenes and subjects that fuel my imagination. 

Suzann K Fine Art focuses on transforming these moments into unique digital art, catering to interior designers and homeowners who value the transformative impact of art on living spaces. What sets us apart is my distinctive approach—utilizing meticulous digital manipulation to freeze scenes in time, and crafting pieces that evoke emotion and tell a compelling story. Each artwork holds its own unique and captivating narrative.

2. How did you prepare for, and go about your launch? 

For our launch, we strategically built a website, established a presence on Instagram and Facebook, participated in local art shows, and contributed artwork to charitable causes. This comprehensive approach aimed at establishing a strong online and offline presence.

3. Since launching, what types of marketing campaigns and designs have worked best to attract and retain customers? 

Post-launch, our success in attracting and retaining customers is attributed to maintaining a robust online presence, active engagement on social media, participation in local events, and philanthropic endeavors.

4. What are your favorite marketing platforms/tools?

Our preferred platforms include our website, Instagram, LinkedIn, and Facebook, serving as dynamic tools for engagement and promotion.

5. Looking ahead, what are you most excited about? 

I am particularly thrilled about the prospect of meeting new people, exploring different corners of the world, and continuing to create art. Every day is an adventure and life’s diverse experience

6. Who or what inspires and motivates you? 

Everyday life and ordinary moments serve as my constant inspiration. Finding joy in transforming an ordinary image into something extraordinary fuels my artistic motivation. Life’s journey, with its twists and turns, is a perpetual source of inspiration.

7. What are some lessons you’ve learned along the way that you would share with entrepreneurs hoping to launch or who have just launched? 

A crucial lesson I’ve embraced is never giving up on your dreams. Starting my business after my children were grown reinforced the notion that it’s never too late to pursue what you love. Following your passion is the key to creating a fulfilling career.

8. What do you believe are the qualities of a good entrepreneur? And what makes a team successful? 

A successful entrepreneur embodies self-belief, resilience, tenacity, and the ability to set clear goals. Strength, both mental and emotional, is pivotal for navigating challenges, and adaptability is crucial in an ever-evolving landscape.

9. Let us know where we can go to learn more!