Founder Stories: Naveen Joshi On Building AllAuthor
In today’s Founder Story, we feature Naveen Joshi, founder of AllAuthor!
Read on for lessons he has learned from launching and marketing his business.
1. Please introduce your business and share your role.
We’re a unique product that’s all about making authors’ lives easier. We offer a platform for quick and practical tools for book promotions. We realized that while authors had tools, they lacked time. So, we introduced automation and quick-to-use tools that cut down the marketing time by over 75%.
For example, we launched a simple feature + tool to send engaging promotional content directly to authors’ inboxes. This means authors can concentrate on writing without spending a lot of time on promotions.
We offer more such tools as a part of our subscription model, the Pro-Membership program, at a yearly fee of $99, which includes access to tools, a free book promotion, and a premium author account. Some of the book promotional services and tools provided as a part of the premium account include Review GIF Maker, Book Mockup Banners, Tweet Scheduler, Seasonal Banners, Book Promotions on Twitter, Author Interviews, Book Teasers, etc.
We’re all about helping authors shine with personal branding, engaging content, and automated social media promotion. We also have an Android app for readers to explore authors’ books and deals. Currently, our community is over 22,000 authors and 445,000 readers strong.
On the readers’ front, we have a separate section of e-book deals where authors can list their free e-books, e-books that come under Kindle Unlimited, and books as low as $0.99 with direct buy links to Amazon, Kobo, iBooks, Nook, and Google Play.
About my role as a founder, I’m majorly involved in setting the vision and the next step of AllAuthor and bringing it to life. This means handling the tech side of the job, developing the tools on the backend, and coordinating with the other developers and designers, while my brother and co-founder, Mady Joshi, handles the marketing and administrative side.
2. How did you prepare for and go about your launch?
Well, we had a soft launch that snowballed into what’s known as AllAuthor today.
While freelancing as a web developer, I successfully helped an author with website development and book promotions — which was when I realized authors needed a dedicated platform. So, I built a beta version of our website and discussed it with authors to understand their challenges. We focused on solving their e-book promotion woes, which led to our first MVP. That confirmed the need for easy book promotions.
So suffice it to say, ours wasn’t a big launch, but a soft and quick launch built up to include the authors’ requests on the go. Our only promotional strategy was word-of-mouth and cold outreach, where we reached out to authors on social media, interacting with them about their promotional problems, developing solutions for that, and landing more authors.
3. Since launching, what types of marketing campaigns and designs have worked best to attract and retain customers?
At AllAuthor, we believe that word of mouth and retaining existing customers are vital to attracting and retaining new customers. So we focussed primarily on customer retention and bringing in organic traffic.
To achieve this, we work hard to build strong relationships with our authors, interact with them, and provide solutions that solve their problems. This approach has allowed us to continuously add new features and tools to our AllAuthor’s Pro-Membership program.
When we first launched, we didn’t just sit back and wait for users to come to us. Instead, we went out of our way to personally connect with authors, discuss our services, and provide special offers to encourage them to become members of AllAuthor. This approach paid off, and soon authors began talking to their colleagues about our platform, leading to increased organic traffic and boosting our SEO.
But word of mouth wasn’t the only thing that worked for us. One of our main features is creating an author profile, which readers and authors can link back to from their websites and social media platforms. This has greatly contributed to our domain ranking.
4. What have been the most influential brands for your business? Whose branding and marketing do you aspire to and why?
Canva has been a big influence. We look up to their journey of starting small and becoming a leader in graphic design. Their creativity and impact inspire us to push our boundaries. Just like Canva changed design, we aim to change how authors promote their work. Their approach to making design accessible and fun resonates with our mission to simplify author promotions. We want to create a community like Canva did, where authors feel empowered and supported.
5. What are your favorite marketing platforms/tools?
Social media and email marketing are our go-to tools. They help us stay connected with authors and readers in a simple and effective way.
We primarily rely on Google Analytics to monitor our traffic volumes and sources and Amazon SES for email marketing.
6. Looking ahead, what are you most excited about?
We are currently developing a new offering for authors — an individual author app for both Android and iOS. Every author can have an app to customize and add all their book information, author information, and direct buy links. Having such an app for themselves would do wonders for their marketing and will also help build their fan base and keep their readers interested and hooked on their new releases.
Our team is currently working around the clock to make this happen, and we are excited about its launch!
7. Who or what inspires and motivates you?
Our customers are our biggest source of motivation. We’re passionate about helping authors succeed, and hearing from them about how our platform has eased their book marketing journey is a constant source of motivation for us.
Knowing that we’re making a difference in authors’ lives by providing them with the tools and resources they need to succeed is incredibly fulfilling. We take great pride in the positive feedback we receive from our users, which drives us to continue improving our platform and expanding our services.
8. What are some lessons you’ve learned along the way that you would share with entrepreneurs hoping to launch or who have just launched?
One of the most important lessons I’ve learned is the importance of perseverance. Starting a business is never easy, and there will inevitably be setbacks and failures along the way. However, it’s crucial to keep pushing forward and trying new things, even when things don’t go as planned.
The key is to develop the ability to be adaptable and willing to pivot when necessary. It’s essential to be open to feedback to actively seek input from others and adjust your strategy and offerings to meet the evolving needs of your customers. This requires a willingness to experiment and take risks, as well as a commitment and resilience to see it through.
9. What do you believe are the qualities of a good entrepreneur? And what makes the team successful?
Good entrepreneurs are the ones who put their customers first and are always looking for ways to solve their problems. They’re not afraid to take risks and try new things and are always focused on moving their business in the right direction.
When building a successful team, we believe that trust, communication, and collaboration are key. When team members trust and respect one another, they’re more likely to work together effectively and achieve their goals. And when there’s open and honest communication, team members can share ideas and feedback freely, leading to better outcomes and a more cohesive team.