Founder Stories: Lasse Schuirmann On Building FounderBlocks

In today’s Founder Story, we feature Lasse Schuirmann, CEO of FounderBlocks!

Read on for lessons he has learned from launching and marketing his business.

1. Please introduce your business and share your role. 

I’m Lasse, the CEO of FounderBlocks.

My vision is to help startups get to the market – I (and FounderBlocks) specifically help people with industry experience to get their product live.

We basically look at what the hardest challenges for startups are – the ones they keep failing – and then we build a “Block” to solve it for them.

Some examples of blocks are:

  • We help startups focus and reduce their development scope by 10-50%
  • We help startups build up a waiting list for their product before it exists in 6 weeks
  • We design and build software products for startups in 2-3 months each
  • We build scalable marketing funnels for our startups as well
2. How did you prepare for, and go about your launch?

Whatever we do, we launch it early and minimally. That means we get the maximum amount of feedback as soon as possible rather than failing in one big launch-boom 😉

3. Since launching, what types of marketing campaigns and designs have worked best to attract and retain customers?

Rule number 1: Make sure you have happy customers. They’ll bring you more and become your success stories.

After that follows the rest. All the nitty-gritty details. We’ve tried everything from events over LinkedIn and by now we’ve mastered proper ad campaigns (for us and for our startups) so that we can get new customers at the push of a button.

4. What have been the most influential brands for your business? Whose branding and marketing do you aspire to and why?

We’re very much going our own way to be quite honest. We make our own values – democratically – and we follow them. By doing that we invented a democratic way to govern a company that we’ve never seen in any other company before.

That doesn’t mean we don’t look at other market players – we love picking inspiration from already good ideas, but we strive to be better and original on our own rather than “just” copying someone.

5. What are your favorite marketing platforms/tools?

Of course Meta & Google for getting traffic, Canva for its ease of use in the creative-design process, and Ahrefs as the go-to tool for SEO!

6. Looking ahead, what are you most excited about?

In the past months, we’ve been establishing a lot clearer processes and we’re transforming from “a bunch of awesome people” to “a bunch of awesome people with a SYSTEM that will work no matter what goes wrong”.

We’re seeing tremendous results – customer satisfaction is rising, employees are far less confused, simply because we’re eliminating chaos, making a plan, and making sure that all our learnings aren’t just individual learnings but are implemented for the whole company.

We are reflective and thus better with every day we work and with every mistake we make.

What really enabled us to do this was a tool switch to clickup, where we’ve modeled all our products and processes much more clearly than we ever could have done in our previous tools.

7. Who or what inspires and motivates you?

I’m motivated to bring positive change to this world.

I personally don’t care much about money – it’s a tool that can be wielded to get things done. As such it has a right to exist and needs to be considered, but it’s not the end goal.

I found that I am most happy when I feel impactful to the people around me in a positive way and that’s what I get up for in the beginning of my day.

8. What are some lessons you’ve learned along the way that you would share with entrepreneurs hoping to launch or who have just launched? 

While it’s tempting: you don’t need to do anything on your own.

Entrepreneurship is usually a game of learning. Whenever you ask someone who has built a startup how much of the first 100k€ they invested into their product/startup has actually been fruitful – most of them will tell you that the majority of it (>50%) was spent on learning and figuring out the right thing rather than being the smartest investment in hindsight.

That’s why doing less, more focused and working with people who have a lot of experience with similar startups can save you a hell lot of time and money on the short and long term!

9. What do you believe are the qualities of a good entrepreneur? And what makes a team successful?

Here’s a quick list:

  1. Admit – NO, actively look for your mistakes and learn from them
  2. Seek help, don’t think you can do everything yourself or you’ll spend years learning things you don’t need in the long term – but also:
  3. Hire only people who actually have the experience you need and where you’re sure they do. I’ve seen enough entrepreneurs hiring a few interns when they got started, keeping them and the interns busy managing each other and getting essentially no progress for their startup over a year.
10. Let us know where we can go to learn more! 

Go to our website – and watch that video, we regularly get feedback from founders that it has helped them a lot!