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Founder Stories: Jesus Vargas On Building LowCode Agency

In today’s Founder Story we feature Jesus Vargas, the Founder of LowCode Agency!

Read on for lessons he’s learned from launching and marketing his app development company.

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1. Please introduce your business and share your role. 

I’m Jesus Vargas, the owner, and founder of LowCode Agency, a leading app development company that builds apps using no/low code platforms at a far lower price than “traditional” apps.

We make apps for 80% less money and 70% faster than with traditional development methods. As of today, we’ve built over 269 apps for startups, entrepreneurs, and SMBs; We’ve also worked with Fortune 500 companies such as Medtronic, Zapier, Coca-Cola, and American Express.

Our clients always get premium software that is made with their requirements in mind and is simple to use, maintain, and update in the future.

2. What’s your backstory, what kind of challenges did you face, and how did you come up with your business idea?

I managed a company named Legal Cloud Solutions for many years. We only worked in the legal field and helped lawyers use their software to make their operations run more smoothly. We believed the industry had a significant opening given how time-consuming each of their procedures is, but we discovered that lawyers tend to be a bit traditionalist and oppose change.

In addition, I collaborated as a technical co-founder with a developer. Even though I had a good understanding of the processes and could read code and build flows, I’m not a developer, so I couldn’t get the result I wanted.

One lazy day, I was browsing the internet when I came across a product called Glide apps. The headline caught my attention, “Create an app with a Google Sheet.” I made an account and began tinkering with it because I believed I could accomplish that. I created an app in three hours that tracked proposals and clients for a solar panel company I own (like a little CRM).

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I was immediately pleased, and I spent a lot of sleepless nights researching how to harness this technology to create apps. Finally, I was able to develop all of the apps I had in mind!

3. How did you prepare for, and go about your launch? 

I began working for myself about 10 years ago. My first project was a property management app for a friend. 

From there, I spent a lot of time knocking on doors, establishing acquaintances, and telling everyone I passed about the agency. Smaller jobs began to arrive after that, and our senior developer joined the group. All of those little tasks motivated us and helped spread the word about us.

Nowadays, LowCode Agency has grown to a six-figure company with a ten-person staff operating globally. We have created more than 267 apps to date, making us a premier no/low code agency.

We now have access to better and more significant prospects thanks to our clients. We recently had the chance to work with American Express and Zapier, two industry giants in their own fields.

4. How did you come up with your logo and the visual identity for your brand?

Ha. This is a good story. I wanted to keep our acronym for Legal Cloud Solutions. At the same time, I’m a big believer in SEO, so when I found the LowCode.Agency domain, it was a no-brainer. Originally the logo and visual identity were a little clunky, however later on we onboarded a designer into our team, and they cleaned up our visual identity for the current one. We try to come across as experienced, knowledgeable, and trustworthy.

5. Since launching, what types of marketing campaigns and designs have worked best to attract and retain customers?
  • We’ve had the wonderful pleasure of helping many people, and we frequently receive leads via referrals. Customers like how fast and good we are, as well as how we make suggestions and do things. This has helped our business grow a lot.
  • Our presence on as many platforms as possible. In addition to our website, we have a blog, a podcast, and a YouTube channel. We are also quite active on social media. That aids us in some way in helping people locate us more easily.
  • We designed a development calculator for individuals who want to estimate the cost of developing a concept they have in mind This tool has provided us with numerous leads that have turned into clients after discovery calls.
6. What have been the most influential brands for your business? Whose branding and marketing do you aspire to and why?

I know that there is not much similarity concerning the sector, but one brand that has always inspired me is Nike. Its history is filled with ups and downs, just like in any business.

7. What are your favorite marketing platforms/tools?

We wouldn’t be able to do what we do without Make.com. While it’s not a marketing platform itself, it’s an automation tool that allows us to streamline our internal operations, from marketing and sales all the way to fulfillment. On our tech stack, you can also find Publer for social media management, and our own custom software built with Glide apps.

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8. Who or what inspires and motivates you?

My biggest inspiration comes from our clients. It might sound cheesy but it’s 100% true. I like arriving every day to the office inspired about what we’re building. Either we’re building software for a small company in order to organize their inventory, or the MVP where millions of people will benefit from it, the universe of ideas and energy that founders bring to the table is what makes me and our team be better in order to provide the best tech for our clients.

9. What are some lessons you’ve learned along the way that you would share with entrepreneurs hoping to launch or who have just launched? 

Go Big! I don’t mean with a lot of money, a huge office, or a big crew, but with a lot of discipline and a big attitude because you need to give your idea everything you’ve got. The rivalry is fierce and global. So, based on my experience, these are the top pieces of advice I could give to all aspiring entrepreneurs: find your niche, delegate and automate as much as you can, listen to your clients, and last but not least, make a ton of content focused on you and your business. 

10. What do you believe are the qualities of a good entrepreneur? And what makes a team successful?

I think a good entrepreneur must, first of all, have a great attitude. Entrepreneurship is complicated and has a process of many ups and downs, so the entrepreneur has to be clear about that. A touch of resilience to face hard times and know how to overcome them is a plus. 

What makes a team successful is a great question. As I said before, we’re a ten-person team working remotely from around the world. Sometimes this is a real challenge, but I think the key is in the recruitment process. If you hire people who are really aligned with your vision, everything will work as it should.

On the other hand, the type of client you work with will also have a direct influence on the success of your company. I am a firm believer in only working with those clients for whom we believe we can really bring something to the table.

11. Let us know where we can go to learn more!

You can get in touch with me through this link: https://www.lowcode.agency/contact 

I’m also very active on Twitter and Linkedin.