Founder Stories: Arpit Aryan Gupta On Building NG Apparels
In today’s Founder Story, we feature Arpit Aryan Gupta, the Founder of NG Apparels!
Read on for lessons he’s learned from launching and marketing his business.
1. Please introduce your business and share your role.
Thank you for the opportunity to introduce NG Apparels. I am Arpit Aryan Gupta, proud to represent a high-quality clothing manufacturing facility that turns clothing ideas into a reality, redefining fashion through a unique blend of creativity, quality, and sustainability.
At NG Apparels, we are committed to delivering exceptional clothing that not only reflects the latest trends but also embodies our unwavering dedication to ethical and eco-friendly practices.
Our scope of work encompasses a diverse range of stylish and comfortable apparel, catering to individuals who appreciate both fashion-forward designs and responsible manufacturing. From timeless classics to cutting-edge styles, NG Apparels offers a comprehensive selection that resonates with fashion enthusiasts across different age groups and lifestyles.
Our vision is to be a global leader in sustainable fashion, inspiring change within the industry and beyond. We aim to empower our customers to make mindful choices without compromising on style.
Through NG Apparels, we are not just offering clothing; we are fostering a movement that redefines fashion norms and promotes a harmonious coexistence between style, nature, and humanity.
Our commitment to sustainability is deeply ingrained in everything we do – from sourcing eco-friendly materials to ensuring fair labor practices. We believe that fashion should not come at the cost of our planet or the people who create it. This ethos drives us to constantly innovate and explore new avenues to reduce our ecological footprint while delivering remarkable products.
2. What’s your backstory, what kind of challenges did you face, and how did you come up with your business idea?
To be completely candid, my journey into the world of clothing wasn’t initially part of my career blueprint. I’m from a programming and UI/UX design background. Having completed my studies across Australia and the UK, my aspiration was to carve my path as an entrepreneur, harnessing my skills and experiences to make a mark.
The turning point came when I returned to my hometown, Ludhiana. Renowned globally for its exceptional quality manufacturing, I couldn’t help but notice the untapped potential and abundant opportunities that lay right before me. It was then that the spark ignited to create something unique and impactful.
The idea of establishing a separate garment division at NG Apparels was born from the synergy of my tech-savvy background and the city’s rich manufacturing heritage. I recognized a gap in the market that could be bridged by infusing technology-driven innovation into the traditional garment industry.
The journey, of course, wasn’t without its challenges. Starting out with a mere $10,000, I embraced the uncertainty and embarked on a mission to establish a garment facility. From acquiring essential machinery to sourcing raw materials, every step was a lesson in determination and resourcefulness. Yet, the initial constraints only fueled my determination, and with each obstacle, I found a way to overcome it.
Looking back, it’s been a remarkable journey of growth and learning. NG Apparels has evolved into more than just a business; it’s a testament to the power of seizing opportunities, leveraging one’s strengths, and daring to venture into uncharted territories. The fusion of my programming background with the world of clothing has given rise to a brand that harmonizes tradition and technology, quality and innovation.
As I reflect on this path, I am reminded that sometimes the most unexpected detours lead to the most fulfilling destinations. NG Apparels stands as a living embodiment of my passion, the city’s legacy, and a commitment to reshaping the fashion landscape. And with each step forward, I am reaffirmed in my belief that a unique vision, backed by relentless determination, has the power to redefine industries and create lasting impact.
3. How did you prepare for, and go about your launch?
Our journey began with our first order, a result of persistent outreach. Word-of-mouth then became our powerful marketing campaign as satisfied buyers shared their experiences.
Our focus on quality and sustainability resonated, creating a ripple effect of genuine recommendations. We later harnessed social media, exhibitions, and collaborations to amplify our reach.
Our launch was about authenticity, customer satisfaction, and an evolving approach, proving that genuine connections and exceptional products paved the way for NG Apparels’ success.
4. How did you come up with your logo and the visual identity (e.g. font, color scheme, imagery) for your brand?
We meticulously crafted our brand’s visual identity to mirror our core values and mission. Drawing on my design background and innate sense of aesthetics, every element was carefully chosen to convey our brand’s essence.
For our logo, we opted for a simple and bold font. This deliberate choice sends a clear message: NG Apparels stands for simplifying the clothing manufacturing process, focusing on designs that prioritize consumer comfort and wearability.
The color scheme of yellow and Navy was an intentional representation of our brand’s values. Yellow signifies our optimism, creativity, and innovation, which we blend seamlessly with traditional practices through modern technology. Navy encapsulates the qualities of reliability, trust, and unwavering quality that we embed into every garment we produce.
Our imagery encapsulates the fusion of simple and modern life, reflecting our commitment to sustainability and contemporary living. It’s a testament to our dedication to crafting clothing that aligns with modern lifestyles while honoring the environment. Clean lines and intricate details in our designs mirror our approach of simplifying clothing, all the while ensuring the perfect blend of comfort and style.
At NG Apparels, our visual identity isn’t just about aesthetics; it’s a reflection of our brand’s DNA – an embodiment of our values, innovation, and the seamless marriage of tradition and technology.”
5. Since launching, what types of marketing campaigns and designs have worked best to attract and retain customers?
Two key strategies have fueled our success in attracting and retaining customers since our launch.
Firstly, our ‘Sustainability Series’ has been a hit. By showcasing our eco-friendly practices and materials, we connect with conscious consumers who value both style and ethics.
Secondly, our ‘Luxury Streetwear Collection’ has resonated well, striking the perfect balance between comfort and style for modern lifestyles. Real customer features and culturally inspired ‘Artisanal Editions’ have also played a pivotal role in fostering community and attracting loyalty.
In essence, education, community-building, and innovative design have been our pillars, creating a strong and dedicated customer base for NG Apparels.
6. What have been the most influential brands for your business? Whose branding and marketing do you aspire to and why?
While NG Apparels is uniquely driven by its own vision and values, there have been several influential brands that have inspired our journey.
One such brand is Patagonia. Their commitment to sustainability and responsible business practices resonates deeply with us. We admire their bold stance on environmental issues and their dedication to creating high-quality products that stand the test of time. Patagonia’s authentic storytelling and purpose-driven marketing have set a benchmark for us in connecting with a like-minded audience.
Nike, on the other hand, has been influential in terms of innovation and brand resonance. Their ability to continually reinvent themselves and stay culturally relevant is a lesson we strive to incorporate. Nike’s emphasis on empowering individuals and athletes aligns with our mission to empower our customers to make conscious and stylish choices.
In the realm of luxury fashion, Stella McCartney has been a source of inspiration. Her unwavering commitment to cruelty-free and sustainable fashion showcases the potential for luxury and ethics to coexist. This serves as a guiding light as we endeavor to redefine the perception of fashion, elevating it beyond aesthetics to a realm of responsible luxury.
Ultimately, while these brands have left an imprint on our journey, NG Apparels is on a distinct path of its own. We aspire to blend the best practices of these influential brands with our unique ethos, forging a path that not only resonates with our customers but also contributes positively to the world of fashion and beyond.”
7. What are your favorite marketing platforms/tools?
At NG Apparels, we’ve found several marketing platforms and tools to be particularly effective in reaching our audience and driving our brand message forward.
Social media has been an undeniable powerhouse for us. Platforms like Instagram and Facebook have allowed us to visually showcase our products, connect with our community, and share our sustainability journey. The visual nature of fashion aligns perfectly with these platforms, allowing us to tell compelling stories through imagery and engage directly with our customers.
Email marketing has also proven its worth. Through personalized and targeted email campaigns, we’re able to keep our audience informed about new collections, exclusive offers, and sustainability initiatives. This direct channel ensures that our engaged customers stay connected with the latest from NG Apparels.
Collaboration with influencers has been another invaluable tool. Partnering with individuals who share our values and resonate with our target demographic has amplified our reach and credibility. It allows us to tap into existing audiences and introduce NG Apparels to new potential customers who align with our brand ethos.
In addition, we’ve found our in-house analytics software to be an indispensable tool for understanding our website traffic, customer behavior, and conversion rates. This data-driven approach helps us make informed decisions and optimize our online presence to better serve our audience.
While these platforms and tools have played a significant role, it’s important to note that our marketing approach is continually evolving. We prioritize staying open to new opportunities, technologies, and trends, ensuring that NG Apparels remains at the forefront of connecting with our valued customers.
8. Who or what inspires and motivates you?
Several sources of inspiration and motivation fuel my drive at NG Apparels.
First and foremost, the opportunity to create positive change within the fashion industry inspires me daily. The chance to challenge norms, redefine sustainability, and empower individuals to make conscious choices keeps me passionately dedicated to our brand’s mission.
The feedback and support from our customers are also incredibly motivating. Witnessing the impact our products have on their lives, and hearing their stories of how NG Apparels aligns with their values, fuels our determination to continuously innovate and deliver exceptional experiences.
The resilience and creativity of our team inspire me as well. Each member brings a unique perspective and expertise, and their unwavering commitment to our shared vision keeps us pushing boundaries and striving for excellence.
On a broader scale, the global movement toward sustainable living and ethical practices is a driving force. Knowing that NG Apparels contributes to this movement keeps us focused on our larger purpose and encourages us to set higher standards for ourselves.
Lastly, the opportunity to leave a positive legacy for future generations is a constant motivator. I’m driven by the thought of building something that stands the test of time, leaving behind a brand that not only represents quality and style but also serves as a beacon of responsible business practices.
In essence, it’s the convergence of these inspirations – from our customers, team, industry trends, and the wider world – that propels me forward and keeps the passion for NG Apparels burning bright.
9. What are some lessons you’ve learned along the way that you would share with entrepreneurs hoping to launch or who have just launched?
Absolutely, my journey with NG Apparels has been a learning experience filled with valuable insights that I’d like to share with fellow entrepreneurs who are embarking on their own ventures or have recently launched:
1. Passion is Key – Your passion for your idea will be your driving force. It will keep you motivated during challenging times and will shine through in every aspect of your business.
2. Embrace Challenges – Challenges are opportunities in disguise. They test your resolve and creativity, leading to innovative solutions that can set you apart.
3. Adaptability – Be open to change and adapt quickly. Markets evolve, and your ability to pivot when needed can make all the difference.
4. Listen to Your Customers – Your customers’ feedback is a goldmine. Listen to their needs and desires, and let their insights guide your product development and improvements.
5. Build a Strong Team – Surround yourself with talented and passionate individuals who share your vision. A strong team is the backbone of a successful venture.
6. Stay True to Your Values – Let your values guide your decisions. Authenticity resonates with customers and creates a strong brand identity.
7. Mindful Growth – Rapid expansion isn’t always the best path. Focus on sustainable growth that maintains quality and customer satisfaction.
8. Continuous Learning – The business landscape evolves rapidly. Stay curious, learn from your experiences, and seek new knowledge to stay ahead.
9. Resilience – Entrepreneurship is a rollercoaster. Develop resilience to weather the ups and downs, and remember that setbacks are temporary.
10. Celebrate Milestones – Don’t forget to celebrate your successes, both big and small. It’s important to acknowledge your progress and reward yourself and your team.
11. Network and Collaborate – Building relationships within your industry can open doors to new opportunities, partnerships, and insights.
12. Work-Life Balance – Even though sometimes I fail on this, I’m still working on it. Prioritize your well-being. Burnout can hinder creativity and decision-making, so make time for rest and rejuvenation.
I understand the fact that every entrepreneur’s journey is unique, and there’s no single path to success. Your experiences and lessons will shape your venture in profound ways, contributing to your growth as an entrepreneur and the success of your business.
10. What do you believe are the qualities of a good entrepreneur? And what makes a team successful?
A successful entrepreneur embodies qualities like visionary thinking, passion, adaptability, creativity, risk-taking, leadership, effective communication, customer focus, and continuous learning.
Similarly, a thriving team is marked by shared vision, collaborative synergy, diverse perspectives, adaptability, respectful communication, a sense of ownership, commitment to growth, and recognition of achievements.
These qualities synergistically contribute to an entrepreneurial journey that not only navigates challenges effectively but also fosters innovation, resilience, and a positive, impactful business culture.