Posts Tagged "Content Marketing"

Get More Leads And Brand Exposure With Event Marketing

Online or offline, events and event marketing are a great way to promote your brand and services. Not sure where to start? Well, events can be anything from webinars and open houses to all kinds of experiential marketing and even tradeshows.  Added bonus – the opportunity to increase awareness of your brand doesn’t just start […]

Holiday Marketing

It’s Time To Start Planning Your Holiday Marketing

And just like that we’re 4 months away from Christmas! That means we’re nearing the busiest shopping season of the year, which can account for a huge portion of retailers’ annual sales. Your holiday marketing has a lot riding on it. According to Deloitte’s 2018 forecast, retail sales in the U.S. alone were expected to climb […]

Referral Marketing

Referral Marketing Gets You The Leads You Want And Need

This week at Kimp we’re looking at a strategy that can generate highly qualified leads with relatively small budgets. We’re talking about referral marketing. Also known as WOMM (aka word of mouth marketing). Or win-win-win marketing. As in, you get free marketing just for being awesome, your customer gets social validation for sharing something great, […]

Why You Need Instagram Story Ads And How To Use Them

If Instagram Stories and Instagram Story Ads are foreign concepts, or if you haven’t done much more than Google and give up, we’re here for you.  This isn’t something you want to miss out on. The format that began with blatantly copying Snapchat has proven to become a marketing powerhouse. Of Instagram’s 1B monthly active […]

Scaling Your Marketing Agency

Grow Your Marketing Agency Faster Than You Think You Can

Starting a marketing agency is an exciting challenge. Growing it, even more so. There can be hundreds of agencies in any given city, competing to land clients. All while trying to hit targets, build awareness, anticipate trends and recruit and manage talented team members. Wearing all these different hats mean that you can get caught […]

Content Marketing

5 Types Of Content Marketing To Boost Your Campaigns

Content marketing is an incredible way to get organic engagement, website traffic and great ROI. All this while being very cost effective. In fact, Content Marketing Institute has found that it gets THREE times more leads than paid search advertising.  You read that right. This is one of those interesting cases where you don’t just […]

Branding On A Budget

Build Your Branding Without Blowing Your Budget

You’ve developed a great app/service/product/thing and you can’t wait to market it. But wait. How do you position your new offering? Chances are you’ve put most of your resources into building out your app/service/product/thing. And with a lot more expenses on the way, hiring a branding guru isn’t just outside of your budget – it’s […]

Why You Need To Master Seasonal Marketing In 2019

Ever notice how retail stores are always ready to move on to the next season or holiday? They set up their new promotions before the previous ones are even done. They don’t miss a beat when it comes to seasonal marketing and targeting their customers.  As much as it might make you cringe to see […]