KIMP’s Picks October 31st: Weekly Highlights In Design, Marketing, AI, & More
Friday means different things to different people. But to entrepreneurs trying to stay on top of all the AI buzz, marketers trying to keep up with the changing social media algorithms, Friday can mean a shift from work mode to catch-up mode. To catch up on all the social media news and shareworthy posts they missed that week. If that’s you, we’ve got you covered.
Welcome to the KIMP’s Picks October 31st Edition. KIMP’s Picks is our weekly recap post where we handpick the most exciting news from the week in a neat little post that gives you a snapshot of what everyone’s talking about.
Without further ado, let’s get started.
In the Marketing Realm
How L’Oréal is putting Google’s AI tools to good use
AI has become a powerful ally in advertising, and Google’s advertising ecosystem has expanded to accommodate diverse AI-powered features. In the post here, Google discusses how L’Oréal is using Google’s AI tools to reach 2 billion customers by the year 2030.
To get there, L’Oréal was able to experiment with and scale AI Max in order to identify the right audience and reach more new people, therefore fueling growth. This was possible since the tools helped them anticipate and tap into trends before they started exploding.
Most importantly, all these add-ons helped them achieve better results at lower costs.
How is @lorealparis using AI to reach 2 billion global customers by 2030? 🌍
— Think with Google (@ThinkwithGoogle) October 28, 2025
AI Max in Search – which has already contributed to 67% lift in CTR, 31% drop in cost-per-conversion, and a 20% boost in ROAS 💡
Get L’Oréal’s 4-part formula for smarter, scalable growth:… pic.twitter.com/6B3oPB1Gqm
YouTube as a holiday marketing powerhouse
Winning the busy holiday season requires connecting with shoppers where they discover gifts and make purchase decisions. YouTube is now recognized as the number one platform consumers use for their holiday shopping. It helps both in discovery and for users to find reviews and other information that helps them make confident purchase decisions.
No wonder brands like Sephora and e.l.f. Cosmetics are actively advertising on YouTube, with the former seeing an 82% boost in their holiday search interest and the latter successfully boosting its revenue during Black Friday by 25%.
Brands like these have been able to achieve great success on the platform by collaborating with creators, tapping into shoppable CTV, and utilizing products like Demand Gen campaigns.
Sephora saw an 82% lift in holiday search interest.
— Think with Google (@ThinkwithGoogle) October 27, 2025
e.l.f. Cosmetics grew revenue 25% over Black Friday.
How?
The power of trusted creators. Shoppable CTV. Demand Gen that delivers big results.
Top brands’ takeaways for winning with YouTube this holiday season ▶️… pic.twitter.com/8rAqZCovsg
Expert tips to ace the art of Black Friday marketing
A survey of 65 brands by Adweek reveals how marketers plan to tackle the upcoming holiday rush amid economic headwinds.
A key strategy is starting campaigns early, well before the main sales event. Additionally, mobile optimization is non-negotiable, as most holiday traffic comes from phones.
The survey also highlights that brands need to start spending strategically, taking into account the explosive growth of CTV advertising, and creatively repurposing their content to stay ahead.
Holiday TV ad spend is climbing—and so is competition. @TatariTV details how smart marketers are pacing budgets, balancing linear and streaming, and using data-driven timing to maximize conversions this Black Friday season. https://t.co/FDfFe6GN6m
— Adweek Branded (@awbrandshare) October 29, 2025
Understanding the B2B audience on LinkedIn
LinkedIn shared an insightful discussion that delves into the nuances of the B2B audiences on LinkedIn, a great read for B2B marketers.
According to LinkedIn, of the 1.2 billion users on the platform, there are over 130 million decision-makers. The diverse professional community that exists on the platform has turned out to be a valuable space bridging the gap between B2B companies and their clients.
LinkedIn’s global audience has been expanding steadily, with Gen Z being the most rapidly growing demographic on the platform. Besides, a key detail is that video is one of the recently trending formats on LinkedIn, with 56% of marketers reportedly planning to invest more in videos in the coming year. With all these trends to remember, if you need more insights into what you are up against when trying to tackle LinkedIn as a marketing platform, this is a resourceful article to check out.
In the Content Marketing Realm
Combining speed and credibility when using AI-assisted content creation
A recent article from Search Engine Land explains how brands are embracing AI to speed up content production, but also highlights the crucial detail that speed alone isn’t enough.
AI tools today help marketing teams come up with blog posts and articles much faster, but then there is always the risk of these write-ups lacking quality. Not to forget, AI tends to make mistakes. Hence, the real differentiator now is credibility. This comes from the accuracy of the articles, subject matter expertise, as well as thoughtful editing.
For brands, it is now more about focusing on what truly matters. Having clear workflows that define where AI is used and where human intervention is required is the way forward.
How to balance speed and credibility in AI-assisted content creation via @BruceClayInc https://t.co/xezycjMaka pic.twitter.com/XD0lXk4I65
— Search Engine Land (@sengineland) October 28, 2025
In the Design Realm
Grammarly is now Superhuman
The popular grammar app Grammarly is now joining forces with Superhuman Mail and Coda to become a whole new brand – Superhuman. The brand has revealed its new identity, including a meaningful minimalist logo, custom font, and elegant colors.
The idea of this collaboration is to bring context-aware AI through a tool called Superhuman Go. This will allow users to toggle between a chat interface to regular productivity tools. Accessing users’ past work, Go will learn and adapt to individual preferences and therefore help with better customized responses.
As for the identity, there has been a radical shift with a versatile, dynamic, flat logo. The new brand identity also includes custom Super Sans and Super Serif fonts and a gradient color palette that captures the refreshed energy of this new brand.
Meet Superhuman: the new AI platform that combines powerful tools like Grammarly, @Superhuman Mail, @coda_hq, and Go, our new proactive AI assistant.
— Superhuman (@SuperhumanHQ) October 29, 2025
Write, research, automate, schedule, and organize—all in one subscription. Learn more: https://t.co/W5aKxF4XPl pic.twitter.com/S1EAgeIxqX
Adobe revamps Firefly as an all-in-one creative studio
Adobe has given some big updates to Firefly, introducing it as a full creative AI suite, combining tools for visuals, sound, video, and ideation. The idea is to bring everything under one roof so you don’t jump between different apps or subscriptions.
The revamped Firefly brings together top generative models, including its own Image Model 5 (producing photorealistic 4MP-ready images) and partner models from OpenAI, Google, Luma AI, and more. The platform also has “Firefly Boards” for collaborative, AI-driven brainstorming.
Introducing the new Adobe Firefly, your all-in-one home for AI-powered creativity! Firefly brings together all the industry’s top AI models, available with just one subscription.
— Adobe Firefly (@AdobeFirefly) October 28, 2025
Get unlimited generations in Firefly until Dec 1. 🎉
Learn more. ⬇️ https://t.co/DOZHGfCYQA
Canva announces its biggest product drop
Canva has rolled out what it calls its “biggest product drop” – Creative Operating System. It brings design, content creation, and brand management all to one place.
With a revamped Canva Visual Suite driving the new operating system, there are a bunch of new updates as well. This includes Video 2.0, which is an upgraded creative video editor on the platform with both AI-powered and manual editing options.
It also adds interactive features like Forms and Sheets to gather data and turn it into action. Moreover, Canva is also bringing seamless integration of Canva Code and Canva Sheets to allow users to build interactive experiences driven by data.
Most importantly, there’s Canva Design Model – which, according to Canva, is “the world’s first AI model trained to understand the full complexity of design”. Hence, this can help generate editable AI designs within the platform.
Our biggest product drop has landed. Introducing Canva’s Creative OS: new AI tools, Video 3.0, Email Design, Forms, and more, all built for the Imagination Era.
— Canva (@canva) October 30, 2025
Read more: https://t.co/5E63daUlev
In addition to this, Canva has also introduced Canva Business – created particularly for small businesses, and it also comes with access to Leonardo.ai, which Canva acquired in August.
We’re excited to introduce Canva Business. Designed for small businesses and teams with big aspirations. 👉 Learn more: https://t.co/VjWSSvlGKY pic.twitter.com/2G4mYV3H5B
— Canva (@canva) October 30, 2025
In the AI Realm
Sora adds Character Cameos
Earlier this month, OpenAI made headlines when it announced Sora 2, a significant update to its AI video generation tool. This was followed by a few minor tweaks added to the platform and the standalone app. Now OpenAI has announced the introduction of character cameos in the Sora app.
The process is simple – users can choose to create short clips of custom characters or even their own clips featuring their pets. After this, you can add descriptions and explain who can use the character and how. In addition to this little update, the Sora app is also introducing a leaderboard.
Introducing character cameos, now available in the Sora app. pic.twitter.com/k1R4FdCRPV
— OpenAI (@OpenAI) October 29, 2025
Claude for Excel and finance-focused updates
Anthropic has announced a beta version of Claude for Excel. This allows Anthropic’s AI chatbot to read, analyze, and modify data within users’ Excel Workbooks.
Additionally, Anthropic has also added more finance-focused updates to Claude. It also adds new data connectors offering real-time market feeds and specialized datasets from partners like the London Stock Exchange Group.
On top of that, Anthropic is also adding six new “Agent Skills” in Claude to cover tasks such as discounted cash-flow modelling, initiating coverage reports, peer benchmarking, and due diligence pack creation.
All these features, combined with the response personalization option that was introduced a few months ago, aim to work together to enhance productivity.
We’re expanding Claude for Financial Services, with an Excel add-in, new connectors to real-time data and market analytics, and pre-built Agent Skills, including cash flow models and initiating coverage reports. pic.twitter.com/KfpD0losgr
— Anthropic (@AnthropicAI) October 27, 2025
This new Google Labs experiment can create on-brand campaigns for you
AI has revolutionized workflows in diverse sectors, with marketing being one of the most important among them. Now Google has announced a new AI experiment in Google Labs called Pomelli. This new tool is designed with small to medium businesses (SMBs) in mind.
It analyzes your website and visuals to build a “Business DNA” profile capturing your brand’s tone, colours, and style. Once that’s set, Pomelli generates campaign ideas and then creates ready-to-use marketing assets (social posts, images, ads) that follow your brand guidelines. It also lets you iterate on your own ideas quickly and conveniently.
The beta launch is currently live in the US, Canada, Australia, and New Zealand in English.
🚨 NEW LABS EXPERIMENT 🚨
— Google Labs (@GoogleLabs) October 28, 2025
Introducing Pomelli, an experimental AI marketing tool designed to help you easily generate scalable, on-brand content to connect with your audience, faster.
Just enter your website, and Pomelli will understand your unique business identity to build… pic.twitter.com/rpmk0ud0x2
Perplexity announces a new tool for patent search
Every day, we see a new application of AI, and the most recent one is Perplexity Patents. This new tool is designed to simplify patent search and make it accessible to all.
With the rising intellectual property-related concerns and the challenges in the traditional patent system, Perplexity has created the first of its kind AI tool that helps researchers in real patent work. Unlike traditional tools that only display patent results with the exact search term, Perplexity Patents helps discover available patents on all related concepts to better understand existing research.
Today we’re launching Perplexity Patents, the world’s first AI patent research agent that makes IP intelligence accessible to everyone.
— Perplexity (@perplexity_ai) October 30, 2025
Read more about Perplexity Patents in our latest blog:https://t.co/BUZK1vLr2i pic.twitter.com/fy5KT6cYrW
xAI’s Grokipedia is here
Earlier this month, there were rumors about the launch of xAI’s Wikipedia rival called Grokipedia and Elon Musk later confirmed these rumors. Now it’s finally here.
On his page, Musk has announced the release of Grokipedia Version 0.1. As a teaser to the big release coming up, this is built to be a resourceful online database to help users find accurate information conveniently. According to Musk, Version 1.0 is being crafted to perform nearly 10 times better than Wikipedia, but there is no official announcement about the release date of this version as of now.
The one main differentiator between Wikipedia and Grokipedia is that the latter is driven by AI and is said to eliminate “human subjectivity” and present more unbiased information.
https://t.co/op5s4ZiSwh version 0.1 is now live.
— Elon Musk (@elonmusk) October 28, 2025
Version 1.0 will be 10X better, but even at 0.1 it’s better than Wikipedia imo.
Social Media Feature Updates and Algorithm Changes
Fresh updates for creators on YouTube
Given that the number of viewers who access YouTube on television is increasing steadily, YouTube has introduced 5 new features for creators to tap into the TV audience.
First, the limit for thumbnail file size is expanding from 2MB to 50MB to allow for more impactful first impressions with high-quality images that look stunning on big screens. Moreover, there is a new feature that will use AI to upscale video resolutions automatically, allowing creators to opt out of this option in their videos.
Immersive homepage previews of videos, enhanced content discovery with contextual search results on TV, and the option to embed QR codes of recommended products to allow users to access corresponding product pages are the other new features coming to the platform.
In the last year, the number of YouTube channels earning six figures or more in revenue from TV screens is up by over 45%. That's why, we're giving @YouTubeCreators 5 new ways to make their content look even better while making it easier for viewers to discover and shop. Learn… pic.twitter.com/bWbsgbLuAq
— Updates From YouTube (@UpdatesFromYT) October 29, 2025
Instagram is finally introducing Watch History for Reels
Ever wanted to go back to that one Reel you watched a few days ago? Well, Instagram will now let you do that with the Watch History feature.
In the Recent Activity page, you’ll find this option under the “How You Use Instagram” section. The Watch History page also lets you filter Reels based on dates or authors or even sort them for more convenient access.
Instagram is testing a new way to tune the algorithm
According to a post by Instagram head, Adam Mossseri, Instagram is currently testing a new, proactive way for users to directly influence the content they see in their feeds.
The platform is introducing an algorithm tuning feature that allows users to manually add or remove interest topics to personalize their recommendations. This test is launching first on the popular Reels tab, with plans to expand later to the Explore page and eventually to Threads.
The idea is to give users absolute control over the content they see and therefore personalize their experience.
There’s a new post type on Threads
Ephemeral content that disappears a short while after posting is not a format you find on all platforms. Story posts on Instagram and Facebook are among the most popular in this post type, and then there is WhatsApp Story as well. Now Meta is expanding this option to Threads, but fine-tuned to the text-driven format of the platform. Meet Ghost Posts.
These are temporary posts that automatically disappear after 24 hours. The goal is to let users share more spontaneous, unfiltered thoughts and “fresh takes” without the pressure of having to share something polished, since traditional posts are permanent.
Users can create a ghost post by simply toggling on the ghost icon when composing a new thread. The feature ensures a more private interaction with replies to a ghost post sent directly to the user’s messaging inbox. Additionally, only the original poster can view who liked or replied to the temporary content.
Here today, gone tomorrow 👻New ghost posts on Threads are automatically archived after 24 hours, so you can share your unfiltered thoughts. https://t.co/GjUuLBjyxH
— Meta Newsroom (@MetaNewsroom) October 27, 2025
TikTok announces new AI-powered tools for creators
TikTok is adding more AI-powered updates to the platform to make the process of content creation easier for creators. Announced at the TikTok U.S. Creator Summit, these updates include tools like Smart Split, which is accessible within TikTok Studio Web. This allows more convenient video editing like trimming, clipping and adding captions.
Secondly, the AI Outline feature will help create the outlines for videos by tackling core components like video titles, hooks, and more. The Subscription feature on TikTok is also getting fresh revenue share options.
1/ At the TikTok U.S. Creator Summit, we announced new AI-powered tools and a Subscription revenue update to empower creators to create and share on TikTok. First up, introducing Smart Split, an AI-powered tool that edits your longer content into multiple short videos ready for… pic.twitter.com/gpscnp4Z1o
— TikTokComms (@TikTokComms) October 28, 2025
A Final Word…
Time to wrap it up. We hope that these quick highlights gave you a glimpse into the week that flew by. How would you like to receive more such updates, organized in bite-sized snippets, all in a single post delivered to your inbox? Sign up for The KIMP Scoop newsletter. See you soon!
