Athlete Tech Summit

How Side Hustles Can Lead To Your Most Innovative Ideas

Andrew Safranko is the National Entrepreneurship, Startup and Incubator Lead at IBM Canada. He’s also an Entrepreneur In Residence at YSpace, an innovation hub where Kimp is one of the startups.  We’ve had the opportunity to pick Andrew’s brain on a number of things over the past year, including how to develop and validate new […]

Holiday Shoppers

Inspire Your Holiday Shoppers To Become Lifelong Customers

Are you ready for your holiday shoppers? Here’s why you’ll want to get your marketing sorted sooner rather than later: seasonal shoppers aren’t just one-hit wonders. They can be converted into lifelong customers. In the retail industry, and many others, you can literally make it or break it in a single season. So the possibility […]

YSpace

Launch And Scale With YSpace’s Services For Startups

Situated in Downtown Markham, Ontario, YSpace is York University’s newest community innovation hub. YSpace helps startups build great companies by connecting them with the resources they need to go to market and scale.  Considering this, it’s interesting that YSpace itself is much like a startup says its Entrepreneurship Manager, David Kwok. It’s the first innovation […]

Holiday Marketing

It’s Time To Start Planning Your Holiday Marketing

And just like that we’re 4 months away from Christmas! That means we’re nearing the busiest shopping season of the year, which can account for a huge portion of retailers’ annual sales. Your holiday marketing has a lot riding on it. According to Deloitte’s 2018 forecast, retail sales in the U.S. alone were expected to climb […]

How To Make It Rain Royalties On Merch By Amazon

What’s the first thought that pops into your head when you see a nicely designed t-shirt? Is it “I would love to buy that!” Or “I bet I could make a killing selling that!” The difference between these two reactions might be a good indicator of whether you’re an entrepreneur or not. But hey, maybe […]

Referral Marketing

Referral Marketing Gets You The Leads You Want And Need

This week at Kimp we’re looking at a strategy that can generate highly qualified leads with relatively small budgets. We’re talking about referral marketing. Also known as WOMM (aka word of mouth marketing). Or win-win-win marketing. As in, you get free marketing just for being awesome, your customer gets social validation for sharing something great, […]

Why You Need Instagram Story Ads And How To Use Them

If Instagram Stories and Instagram Story Ads are foreign concepts, or if you haven’t done much more than Google and give up, we’re here for you.  This isn’t something you want to miss out on. The format that began with blatantly copying Snapchat has proven to become a marketing powerhouse. Of Instagram’s 1B monthly active […]

Scaling Your Marketing Agency

Grow Your Marketing Agency Faster Than You Think You Can

Starting a marketing agency is an exciting challenge. Growing it, even more so. There can be hundreds of agencies in any given city, competing to land clients. All while trying to hit targets, build awareness, anticipate trends and recruit and manage talented team members. Wearing all these different hats mean that you can get caught […]

Content Marketing

5 Types Of Content Marketing To Boost Your Campaigns

Content marketing is an incredible way to get organic engagement, website traffic and great ROI. All this while being very cost effective. In fact, Content Marketing Institute has found that it gets THREE times more leads than paid search advertising.  You read that right. This is one of those interesting cases where you don’t just […]

Branding On A Budget

Build Your Branding Without Blowing Your Budget

You’ve developed a great app/service/product/thing and you can’t wait to market it. But wait. How do you position your new offering? Chances are you’ve put most of your resources into building out your app/service/product/thing. And with a lot more expenses on the way, hiring a branding guru isn’t just outside of your budget – it’s […]

Why You Need To Master Seasonal Marketing In 2019

Ever notice how retail stores are always ready to move on to the next season or holiday? They set up their new promotions before the previous ones are even done. They don’t miss a beat when it comes to seasonal marketing and targeting their customers.  As much as it might make you cringe to see […]

Guide To Kimp

The Guide To Kimp’s Unlimited Graphic Design Service

Getting unlimited graphic designs from Kimp for a flat monthly fee isn’t something you hear about every day. And when you do, it sounds pretty good. Who couldn’t use a service that will save the extra time, money and headaches that come with getting the right creatives?  But how do you integrate a whole new […]